The Good Spread - velir presentation - Simplifying the Process of Charitable Selection

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The Good Spread - velir presentation - Simplifying the Process of Charitable Selection

  1. 1. The Good Spread Simplifying the process of charitable giving David Craft Jan 30, 2014 Velir presentation
  2. 2. The Good Spread Charitable Donations in the U.S. $303 billion total, 2009 Total charitable giving holding steady at 2% GDP (majority of individual contributions go to religion)* *Stanford Social Innovation Review, see also Dan Pallotta's TED talk.
  3. 3. The Good Spread The overall goal of The Good Spread: Increase charitable giving by making the process of charity selection and donation better.
  4. 4. The Good Spread Searching for charities CharityNavigator.org Information Overload (Results 1-10 of 2.9 zillion)) Givewell.org Information Underload (Here are the 3 charities we like)
  5. 5. Charity evaluation/search sites Evaluator Description Number of charities evaluated Charitynavigator.org 7000 CharityWatch Quantitative, large number of charities evaluated A, A-, B+ type ratings Greatnonprofits.org Yelp/zagat style user ratings 16,000 MyPhilanthropedia.org Expert style ratings (thumbs up, thumbs down) Better Business Bureau Set of old school criteria. If met, a seal (for a price) is awarded. GiveWell.org Lots of research boiled down to three recs GivingWhatWeCan Similar to givewell 600 700 12,000 -
  6. 6. The Good Spread Charity navigator
  7. 7. The Good Spread GiveWell
  8. 8. The Good Spread Philanthropedia
  9. 9. The Good Spread BBB
  10. 10. The Good Spread Great Nonprofits
  11. 11. The Good Spread vision Simple yet reliable (trustworthy) way to choose a charity and make a donation. Avoid analysis paralysis!
  12. 12. Four challenges The scoring method 1) Scoring charities in order to build a great database
  13. 13. Four challenges The scoring method 1) Scoring charities in order to build a great database 2) On-the-fly user specific charity recommendations (e.g. user searches “tampa domestic violence”)
  14. 14. Four challenges The scoring method 1) Scoring charities in order to build a great database 2) On-the-fly user specific charity recommendations (e.g. user searches “tampa domestic violence”) The UX 3) User experience Not overwhelming But... Complete with all the info anyone might want and tailored to the user Fun (Zappos...)
  15. 15. Four challenges The scoring method 1) Scoring charities in order to build a great database 2) On-the-fly user specific charity recommendations (e.g. user searches “tampa domestic violence”) The UX 3) User experience Not overwhelming But... Complete with all the info anyone might want and tailored to the user Fun (Zappos...) Business/legal organization 4) Owning the entire process
  16. 16. The Good Spread Scoring charities With close to 1.8 million charities in the U.S. alone, this is a gigantic task. Aggregate the aggregators. Still, how to score a charity?…
  17. 17. Scoring charities – hard numbers CharityNavigator CharityWatch Numbers between 0 and 1 GreatNonprofits MyPhilanthropedia Givewell / GivingWhatWeCan GiveDirectly, Schistosomiasis Control, Deworm the World, Against Malaria, Project Healthy Children
  18. 18. “Local” Headquarters location Site of work score Scoring charities – softer numbers distance Categories Good Spread Defaults Category international development User values 2 education 6 2 global health 6 2 arts and culture 4 4 environment Company size ? 10 4 2 animals 4 10
  19. 19. The Good Spread Scoring charities – final score Weighted sum of the component scores: Example
  20. 20. The Good Spread Other sources for automatic charity evaluation Google News Google Google Nonprofits / OneToday “Big Data” solutions How to assess impact? ???
  21. 21. The Good Spread Other ideas for charity scoring Statistical / machine learning approach (Test set and validation set) Crowd sourced “expert opinions”: See e.g. The Wisdom of Crowds: A summary of decades of research in behavioral economics, by James Surowiecki
  22. 22. The Good Spread Drill down interface Education Donate now! Gay rights Donate now! Homelessness Donate now! Microfinance Donate now!
  23. 23. The Good Spread “Education” selected Music Donate now! Student loans Inner city Donate now! Worldwide access drill deeper Donate now! Donate now!
  24. 24. The Good Spread It is more difficult to give money away intelligently than to earn it in the first place. - Andrew Carnegie
  25. 25. How many charities? [plan big: if The Good Spread takes off, we don't want to flood smallish charities with too much money. See givewell.org.] Continuously updated databases Weekly featured charities. “Quick Give” amount. EXTRAS Expert recommendations Giving news, blog, discussion board, contests Business questions Other “customers”: foundations etc that need to make large yearly charity decisions. Pass along the donations? i.e. tax write-off would come from charity chosen (if the user drilled down to a final charity or one was selected for the user) or does the good spread become a charity itself and the letter comes from it? Eventually, should The Good Spread have a dedicated team of charity evaluators?

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