Introducing Web 2 And Social Web To Your Business

Introducing web 2.0 and Social Mediato your business
Attribution ShareAlike 3.0

how wegot here ?

In the beginning…world wide web

www created bysir tim burns lee

brochures onlineorganizations at the centre
static pages
monologue

and then came… web 2.0

a term coined by timo’reilly

a technology made popular by
people like
Flickr’sCaterina Fake

and crowd sourcers like
Wikipedia’sJimmy Wales

user generated contenta concept not a technologycontent at the centre
dynamic pages
dialogue

all about sharing

today we have…the social web

services like evanwilliams’ twitter

shared experiencesconversation at the centre
real time interaction

about…content

user content can be great …
but its better when it has meaningful tags…

joiitopresident of the creative commons organizationhelping simplify understanding who owns content

matt mason, argues that the only
way to beat pirates is to compete
with them.

corydoctorow, makes money bygiving his content away freely…

tara hunt, wrote her book based onan idea from cory’s book and is apioneer of social (pinko) marketing

what motivates us to go social?

abrahammaslow, came up with thehiararchy of needs model to explainmotivation…

social networks, helps us fulfill our needs on the top 3 levels.

some popularweb 2.0 services

social networks

sharing opinions

image sharing

video sharing

file sharing

knowledge sharing

link sharing

shared experiences

communications

how twitter changed social networking

prof robin dunbar’s studies of social behavior came up with a magic number for the maximum people that could maintain meaningful relations with in their social network, that number is…

dunbar no.

convensional social networks like MarkZuckerberg’sfacebook obeyed these rules…

Mainly people you already know
Many contacts will know each other
Geographically close togetherGrowth is by invite/acceptance
Coverage of a message
posted on facebook.

That was until evanwilliams came up with twitterand rewrote the rules…

Often people you didn’t know before twitterOften people you have never physically
Growth is dynamic- often from chance meetings- often from friends of friends- often found from searches
often from several social circles
often geographically diverse
Often personal nature of tweetingbuilds relations ships very quickly
Coverage of a message
posted on twitter and retweeted

puttingit all together

STEP 1:come up with a strategy

STEP 2:decide which sites and servicesbest match your objectives

planned
structure

Remember that your visitors may have a more complex network structure already in place…

STEP 3:decide how you will use that socialstructure to communicate with youraudience

commscycle

Remember that your audience will participate in the their own social conversations over the top of yours …

a couple of last bits of advice on being social

The images for this presentation were all crowd sourced from flickr under creative commons Attribution – Share alike license.
Tim Berners-Lee Silvio Tanaka Attribution-Non-Commercial 2.0 GenericMega phone_Oki Printing solutionsTim O’Reilly – Jeff Ooi CC-NC-SA
Caterina Fake - Robert Scoble Attribution- 2.0 Generic
Jimmy Wales –Chrys - Attribution ShareAlike 3.0
Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic
Joi Ito at LeWeb by Peter Bihr Attribution-Non-Commercial 2.0 Generic
Matt Mason photo by Jamie James Medina
Cory Doctorow - Szymon Sokół - Attribution ShareAlike 3.0
Tara Hunt - JD Lasica CC Attribution-Non-Commercial 2.0
Abraham Maslow, Inconnu - Attribution ShareAlike 3.0 *Logo’s copyright of their owners
Robin Dunbar – oxford uni- Attribution ShareAlike 3.0
Mark Zuckerberg - Brian Solis 2.0 Generic
Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic
KutaBeach People…from flickr/^riza^
Dusty touch screen…from flickr/notfrancois
story time for big kids with miss…from flickr/Terwilliger911
ColouringPencils … from flickr/the_amanda
The reward - tiny dog treat …from flickr/thornypup
All other graphics davidcoxonAttribution ShareAlike 3.0
The presentation was created by David Coxon davidcoxon.com/blog for a UKOLN web 2.0 event at the Discovery Museum, newcastle, in 2010.

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Introducing Web 2 And Social Web To Your Business

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