Introducing Web 2 And Social Web To Your Business
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Introducing Web 2 And Social Web To Your Business

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A guide to making the most of wen 2.0 and soicial internet to extend your business reach....

A guide to making the most of wen 2.0 and soicial internet to extend your business reach.

Examining a brief history of the internet from www to social web, and looking at what motivates us to be social and what the limits of our social networks are.

Ending with an overview of what social media is available and how business can to put this all together and come up with a social strategy, along with a few tips on being social.

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Introducing Web 2 And Social Web To Your Business Introducing Web 2 And Social Web To Your Business Presentation Transcript

  • Introducing web 2.0 and Social Mediato your business
    Attribution ShareAlike 3.0
  • how wegot here ?
  • In the beginning…world wide web
  • www created bysir tim burns lee
  • brochures onlineorganizations at the centre
    static pages
    monologue
  • and then came… web 2.0
  • a term coined by timo’reilly
  • a technology made popular by
    people like
    Flickr’sCaterina Fake
  • and crowd sourcers like
    Wikipedia’sJimmy Wales
  • user generated contenta concept not a technologycontent at the centre
    dynamic pages
    dialogue
  • all about sharing
  • today we have…the social web
  • services like evanwilliams’ twitter
  • shared experiencesconversation at the centre
    real time interaction
  • about…content
  • user content can be great …
    but its better when it has meaningful tags…
  • joiitopresident of the creative commons organizationhelping simplify understanding who owns content
  • matt mason, argues that the only
    way to beat pirates is to compete
    with them.
  • corydoctorow, makes money bygiving his content away freely…
  • tara hunt, wrote her book based onan idea from cory’s book and is apioneer of social (pinko) marketing
  • what motivates us to go social?
  • abrahammaslow, came up with thehiararchy of needs model to explainmotivation…
  • social networks, helps us fulfill our needs on the top 3 levels.
  • some popularweb 2.0 services
  • social networks
  • sharing opinions
  • image sharing
  • video sharing
  • file sharing
  • knowledge sharing
  • link sharing
  • shared experiences
  • communications
  • how twitter changed social networking
  • prof robin dunbar’s studies of social behavior came up with a magic number for the maximum people that could maintain meaningful relations with in their social network, that number is…
  • dunbar no.
  • convensional social networks like MarkZuckerberg’sfacebook obeyed these rules…
  • Mainly people you already know
    Many contacts will know each other
    Geographically close togetherGrowth is by invite/acceptance
    Coverage of a message
    posted on facebook.
  • That was until evanwilliams came up with twitterand rewrote the rules…
  • Often people you didn’t know before twitterOften people you have never physically
    Growth is dynamic- often from chance meetings- often from friends of friends- often found from searches
    often from several social circles
    often geographically diverse
    Often personal nature of tweetingbuilds relations ships very quickly
    Coverage of a message
    posted on twitter and retweeted
  • puttingit all together
  • STEP 1:come up with a strategy
  • STEP 2:decide which sites and servicesbest match your objectives
  • planned
    structure
  • Remember that your visitors may have a more complex network structure already in place…
  • STEP 3:decide how you will use that socialstructure to communicate with youraudience
  • commscycle
  • Remember that your audience will participate in the their own social conversations over the top of yours …
  • a couple of last bits of advice on being social
  • The images for this presentation were all crowd sourced from flickr under creative commons Attribution – Share alike license.
    Tim Berners-Lee Silvio Tanaka Attribution-Non-Commercial 2.0 GenericMega phone_Oki Printing solutionsTim O’Reilly – Jeff Ooi CC-NC-SA
    Caterina Fake - Robert Scoble Attribution- 2.0 Generic
    Jimmy Wales –Chrys - Attribution ShareAlike 3.0 
    Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic
    Joi Ito at LeWeb by Peter Bihr Attribution-Non-Commercial 2.0 Generic
    Matt Mason photo by Jamie James Medina
    Cory Doctorow -  Szymon Sokół - Attribution ShareAlike 3.0
    Tara Hunt - JD Lasica CC Attribution-Non-Commercial 2.0
    Abraham Maslow, Inconnu - Attribution ShareAlike 3.0 *Logo’s copyright of their owners
    Robin Dunbar – oxford uni- Attribution ShareAlike 3.0 
    Mark Zuckerberg - Brian Solis 2.0 Generic
    Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic
    KutaBeach People…from flickr/^riza^
    Dusty touch screen…from flickr/notfrancois
    story time for big kids with miss…from flickr/Terwilliger911
    ColouringPencils … from flickr/the_amanda
    The reward - tiny dog treat …from flickr/thornypup
    All other graphics davidcoxonAttribution ShareAlike 3.0 
    The presentation was created by David Coxon davidcoxon.com/blog for a UKOLN web 2.0 event at the Discovery Museum, newcastle, in 2010.