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Building an online shop
 

Building an online shop

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Presentation for SuperMonday 1st September 09.

Presentation for SuperMonday 1st September 09.
How and why Baltic centre for contemporary art built a successful online shop from scratch.

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    Building an online shop Building an online shop Presentation Transcript

    • Building an online store- from scratch!
    • who am I ? ...
    • davidcoxon
    • i work here ...
    • iled on this project...
    • What did the project involve?
    • taking one of these...
    • one of these...
    • adding one of these...
    • and a bit of this...
    • some on this...
    • to make this...
    • Why did we decide to buildour online shop from scratch?
    • We didn’t have much of this...
    • or this...
    • we started by looking ata few of these …
    • Hosted solutions
    • then few of these …
    • Packaged products
    • but they all felt a bit like this…
    • so eventually we decided
      the only option was this...
    • Build it ourselves
      from scratch
    • So how did we do it?
    • we started with this…
    • Blank page
    • drew a few of these….
    • made some of these….
    • until we had something like this….
    • thenfinally our developerstarted this….
    • and a bit of this….
    • While we started on this….
    • and this ….
    • we drank a heck of a lot of this….
    • There was a bit of this….
    • before we started this….
    • then finally we were ready forthis….
    • Did we have any problems?
    • of course we did!
    • initially with these ….
    • we also had our shareof these ….
    • and but mainly with these ….
    • Would we do anything differently?
    • allow moreof this ….
    • Put aside in more of this...
    • use less of these ….
    • Cut outs
    • So, has it been a success?
    • we think so….
    • we got it ….
    • on time….
    • we made all of these …
    • we sold a lot of these ….
    • great products
    • we covered these…
    • in the first 6 months….
    • and made a bit of this ….
    • which funded lots of this ….
    • what was the most important factor in project success?
    • well it’s mainly down to this ….
    • Teamwork
    • Would I do it again….?
    • are you insane!!!
    • … actually yes, but maybenot in quite the same way….
    • Would you advise otherstogive it a go….?
    • Hell no ….
    • So what’s next?
    • listening to customer feedback and build visitor relationships….
    • customer feedback
      complaints
      recommendations
    • monitor behaviour ….
    • develop new markets….
    • and new e-marketing….
    • if you do want to know more
      you can find me on these ….