Building an online shop
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Presentation for SuperMonday 1st September 09.

Presentation for SuperMonday 1st September 09.
How and why Baltic centre for contemporary art built a successful online shop from scratch.

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Building an online shop Building an online shop Presentation Transcript

  • Building an online store- from scratch!
  • who am I ? ...
  • davidcoxon
  • i work here ...
  • iled on this project...
  • What did the project involve?
  • taking one of these...
  • one of these...
  • adding one of these...
  • and a bit of this...
  • some on this...
  • to make this...
  • Why did we decide to buildour online shop from scratch?
  • We didn’t have much of this...
  • or this...
  • we started by looking ata few of these …
  • Hosted solutions
  • then few of these …
  • Packaged products
  • but they all felt a bit like this…
  • so eventually we decided
    the only option was this...
  • Build it ourselves
    from scratch
  • So how did we do it?
  • we started with this…
  • Blank page
  • drew a few of these….
  • made some of these….
  • until we had something like this….
  • thenfinally our developerstarted this….
  • and a bit of this….
  • While we started on this….
  • and this ….
  • we drank a heck of a lot of this….
  • There was a bit of this….
  • before we started this….
  • then finally we were ready forthis….
  • Did we have any problems?
  • of course we did!
  • initially with these ….
  • we also had our shareof these ….
  • and but mainly with these ….
  • Would we do anything differently?
  • allow moreof this ….
  • Put aside in more of this...
  • use less of these ….
  • Cut outs
  • So, has it been a success?
  • we think so….
  • we got it ….
  • on time….
  • we made all of these …
  • we sold a lot of these ….
  • great products
  • we covered these…
  • in the first 6 months….
  • and made a bit of this ….
  • which funded lots of this ….
  • what was the most important factor in project success?
  • well it’s mainly down to this ….
  • Teamwork
  • Would I do it again….?
  • are you insane!!!
  • … actually yes, but maybenot in quite the same way….
  • Would you advise otherstogive it a go….?
  • Hell no ….
  • So what’s next?
  • listening to customer feedback and build visitor relationships….
  • customer feedback
    complaints
    recommendations
  • monitor behaviour ….
  • develop new markets….
  • and new e-marketing….
  • if you do want to know more
    you can find me on these ….