Advanced Features in Google Analytics

  • 1,139 views
Uploaded on

Learn about some useful tools in your Google Analytics accounts including Goals, Advanced Segments, Filters, Intelligence, In-Page Analytics, and more. This presentation was given at MegaComm 2011 in …

Learn about some useful tools in your Google Analytics accounts including Goals, Advanced Segments, Filters, Intelligence, In-Page Analytics, and more. This presentation was given at MegaComm 2011 in Ramat Gan, Israel.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,139
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
21
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Advanced Features in Google Analytics MEGAComm Kfar Maccabiah, Israel February 20, 2011
  • 2. What We'll Cover
    • Goals
    • Advanced Segments
    • Filters
    • Some Other Handy Extras
  • 3. Goals
    • Track conversions on your site
    • Identify most desired action(s)
    • 20 Goals = 4 sets of 5
  • 4. 3 Types of Goals
    • URL Destination
    • Time on Site
    • Pages/Visit
  • 5. Goal Type: URL Destination
    • Exact Match
    • Head Match
    • Regular Expression Match
  • 6. URL Destination: Exact Match
    • URL never changes
    • Same characters for every visitor
    • For example:
    • http://www.example.com/thanks
  • 7. URL Destination: Head Match
    • Identical characters from the start of the URL until the point you specify
    • For URLs that don't vary but include special characters at the end
    • For example:
    • http://www.example.com/checkout.cgipage=1&id=123456
  • 8. URL Destination: Regular Expression Match
    • Wildcard and flexible matching
    • Track sub-domains, different trailing parameters,etc.
      • For example:
      • http://www.example.com/ checkout.cgi? page=1
      • http://sports.example.com/ checkout.cgi? page=1&id=002
      • http://fishing.example.com/ checkout.cgi? page=1&language=fr&id=119
  • 9. Goal Type: Time on Site
    • Greater than>
    • Less than<
  • 10. Goal Type: Pages/Visit
    • Greater than>
    • Less than<
    • Equal to =
  • 11. Setting Up Goals
    • Configure in Profile Settings
  • 12. Setting Up Goals
  • 13. Advanced Goals: Funnels
    • Path visitors take to complete a Goal
    • See when people abandon a Goal and
    • where they go instead
  • 14. Setting Up a Funnel
    • Can only be used with URL Destination as the Goal type
    • Viewed in the Funnel Visualization report
  • 15. Track Goals & Funnels
        • Easily view Goal data in your account
  • 16. Advanced Segments
        • “ Use advanced segments to further understand, anticipate and react to your customers by identifying key trends and common behaviors.”
  • 17. Advanced Segments
    • Separate and analyze traffic into sub-sets (market segments)
    • Create customized reports for data important to you
    • Easily create Segments reports within your account
  • 18.  
  • 19. Creating a Custom Segment
  • 20. Texas vs. Michigan
  • 21. Filters “ Filters are applied to the information coming into your account, to manipulate the final data in order to provide accurate reports.”
  • 22. When To Use Filters
    • IP addresses
    • Sub-Domains & directories
    • Internal traffic (your company)
  • 23. Predefined Filters
    • Exclude/include:
    • Traffic from the domains
    • Traffic from the IP addresses
    • Traffic to the sub-directories
  • 24.
  • 25. Custom Filters
    • For example:
    • Track only visitors from a certain region
    • Lowercase URLs - /default.php vs. /Default.php
    • Unify email visits – us.mc840.mail.yahoo.com
    • Visitor browser type/version
  • 26. Analytics Intelligence
  • 27. In-Page Analytics
  • 28. Integration With Other Google Products
    • Adwords
    • Adsense
    • Webmaster Tools
  • 29. Some Other Features
    • E-Commerce tracking integration
    • Internal site search
    • Annotations
    • Track email campaigns, banner ads, offline ads
    • Google Analytics Application Gallery
  • 30. Helpful Resources
    • Google Analytics Help Center
    • http://www.google.com/analytics/support.html
    • Google Analytics Blog
    • http://analytics.blogspot.com
    • Google Analytics YouTube Channel
    • http://www.youtube.com/user/googleanalytics
    • Occam's Razor by Avinash Kaushik
    • http://www.kaushik.net
  • 31. Thank You David Corman   Internet Marketing Manager, J-Town Productions Ltd.
    •        
    • www.j-town.co.il
    • [email_address]
    • @davidcorman
    • For More Resources Fan Us on Facebook  http://facebook.com/jtownproductions
    • For More Events and Seminars Join the Jerusalem Web Professionals Facebook Group