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Perspective on Opera
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Perspective on Opera

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Transcript

  • 1. Opera in perspective David Chow Thursday, 3 December 2009
  • 2. CURRENT SITUATION Thursday, 3 December 2009
  • 3. THREE PERCENT GLOBAL MARKET SHARE Source: Net Applications Thursday, 3 December 2009
  • 4. PERCEPTION Thursday, 3 December 2009
  • 5. “Very techy” “Can’t help feeling their time has passed” “Too focused on B2B” Opinions are mixed “Give off a geeky aura” “Great company, great product” Thursday, 3 December 2009
  • 6. WHAT PEOPLE THINK Thursday, 3 December 2009
  • 7. THE JOURNALIST Andrew Lim Editorial Director recombu.com • Great browser for the mobile environment • But limited presence in the browser market • Site compatibility issues dissuades users • Tend to focus on B2B rather than B2C • Viewed as a geeky and techy company Thursday, 3 December 2009
  • 8. THE ANALYST Joss Gillet Senior Analyst GSMA • Opera is one of the best browsers in his mind • They are proactive at improving capabilities based on users expectations • Tracking consumer usage gives them a great advantage to understand their own strengths and weaknesses • Easy integration and synchronisation between desktop and mobile browsing Thursday, 3 December 2009
  • 9. THE INDUSTRY Mark Squires Head of Social Media Nokia Mobile Phones • Thinks Opera browser still one of the best for mobile optimised devices • BUT feels Nokia browser now gives better web experience for rich experience devices • Too techy and geeky by reputation Thursday, 3 December 2009
  • 10. SOME THOUGHTS • Definitive positioning of the companies intent • Pushing ahead with Opera on the iPhone • Land grab optimised mobile browser market • Differentiate Opera from the crowd • Alter industry perception from geek to chic Thursday, 3 December 2009

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