David Chowstrategy | pr | social media | writing
Seventeen years experience in the TMT sector• Senior roles at Motorola and Everything Everywhere• Event organisation for Senior Market Mobile• Consulted for Launch Group and Hotwire PR• Contributing Editor for Wired UK• Editor-in-Chief of What Mobile• Founder member of Mobile Choice
26 My Origo_ Oct 03 9/4/03 4:11 PM Page 2 26 My Origo_ Oct 03 9/4/03 4:02 PM Page 3 26 27 mydevice mydevice Gyrophone w@mob is in a spin with the new MyDevice. Blessed with revolutionary motion control and mirroring technology, we wonder if this the future we see before us? T he MyDevice is a quirky new of the month. The standard package smartphone that boasts a will comprise of a phone, stereo revolutionary user interface headset, PC sync package and a couple based on motion control—the screen of games. The target price is around shifts whether you are holding £150 to £250 with contract. the device horizontally or Measuring 124x59x23mm and vertically. Plus the ‘book weighing 149g, the MyDevice is layout’ menu gunning for the likes of the Sony structure Ericsson P800 and Nokia 6600. The creates an styling is clean and minimalist, entirely combining the Nokia 7650’s classic new lines with a ﬂip-free Sony Ericsson user P800. At both ends of the 320x176 pixel colour display there are touch sensitive buttons tipped off by slivers of aluminium. A camera is discretely placed at the back. Non slip feet at all four corners ensure that the phone doesn’t slide around on your desk. Squeeze me You switch on the MyDevice by squeezing not one, but two buttons located either side of the phone and a experience little green light appears brieﬂy at the and easier access top of the phone before the touch to mobile multimedia screen ﬂickers to life. The standby services. The phone is screen is reminiscent of the P800 with designed and built by MyOrigo a virtual keypad and a strip of icons in Finland but it’s doubtful that they above. The battery and signal meters will sell the phone directly and are tiny though. w@moboctober 2003 w@moboctober 2003 probably sign a deal with a network Whilst the ﬁnal speciﬁcation will to create an own brand phone, like depend on who takes the phone, Orange has done with the SPV. MyOrigo has provisioned a tri-band The phone we tested out was a chipset, GPRS, 64Mb RAM, a digital prototype but it gives you a pretty camera and MP3 player as standard. Words: David Chow good indication of what to expect There is a SD card slot for extra storage Photography: Bruce Mackie when the MyDevice ships at the end and music ﬁles. First release devices
Portable Power: A is for AppleThe truly mobile oﬃce is no longer apipe dream. We’ve put together threetantalising portable propositions for themobile connoisseur to build. All parts areinterchangeable, but in the spirit of theAirﬁx model kit tradition - someassembly maybe required...
Electricity in motion: Tesla Model SBuilding on the success of the Tesla Roadster (the electric car that added sex appeal to amarket plagued by ugly golf buggies) the Model S is aimed at the more lucrative familymarket. Unlike its racy sibling, the more sensible Model S seats seven, does 0-60mph in 5.6seconds and claims a 300-mile range.£49,900 (base price)teslamotors.com
...and I’ve interviewed a few celebrities in my time!
Strong social media presence• Early adopter of tools such as LinkedIn with a consistent /davidchow presence across popular social media channels• Pre Twitter and Facebook, built up an online community of 21,000 users using bulletin board technology at What Mobile• Effective user of tools such as about.me and Twitter to generate awareness and buzz on projects and events worked on• Active on the London tech networking scene, e.g. Mobile Monday, UKTJPR, Centurions, OpenSoho, Swedish Beers
Case study 1: What Mobile 100th issue party• Project: 100th issue party• Compere: 5th Gear’s Tiff Needell• Theme: Speed/100/Formula 1• Location: BFI IMAX• Budget: £35,000• Guests: 350
Case study 2: Motorola Z8 launch and press tour “Unless you’ve got sticky-outey• Media interviews and hands-on demos cheekbones the KickSlide ﬁts to the shape of your face” at Mobile World Congress in Barcelona Susi Weaser, Shiny Media• Interviews and demonstrations to European press at a product showcase held in London• Specialist press tour with one-on-one demo and desk drop of review sample• Coverage: Telegraph, Shiny Media, “The perfect phone for ﬁlm fans on the go” Phonearena, Mobile News, What Mobile, ZDnet, Mobile Choice, Mobile Claudine Beaumont, The Telegraph
Case study 3: Motorola Z10 roundtables• Held a series of technology roundtables to promote thought leadership on Motorola Z10’s application ecosystem and online content store• Invited strategic partners from Arc Soft, Paramount, Electronic Arts and NBC Universal to support Z10’s ‘media monster’ marketing credentials• Used well respected analyst Ben Wood to chair sessions to create talking points and stimulate two- way dialogue with journalists in attendance• Coverage: WSJ Europe, Mobile News, Pocket Gamer, Mobile Entertainment
Case study 4: Senior Market Mobile conference• Project: one day conference• Keynote speaker: Sir Stirling Moss (2010), Gadget Show’s Jon Bentley (2011)• Location: RIBA• Delegates: 150• Coverage: TelecomTV, BBC Click, CCS Insight, MIR, Twitter #seniormarket11• Comprehensive social media campaign for 2011 - Facebook, Twitter, LinkedIn
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