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Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
Digg For Victory
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Digg For Victory

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  • 1. Digg for Victory Social Media and Business Strategy David Harris www.cimaguru.com
  • 2. Who am I? <ul><li>CIMA member </li></ul><ul><li>Ex-training manager (manufacturing) </li></ul><ul><li>Ex-tutor (private sector) </li></ul><ul><li>Management consultant (SME strategy etc.) </li></ul><ul><li>Technical consultant to CIMA </li></ul><ul><li>Examiner (Paper P6) 2005-2009 </li></ul>
  • 3. Overview <ul><li>What is social media? </li></ul><ul><li>What are the different types of media? </li></ul><ul><li>How can social media hurt or help my organisation? </li></ul><ul><li>How can I manage social media proactively? </li></ul><ul><li>What is a social media strategy, and why should I have one? </li></ul><ul><li>Conclusions </li></ul>
  • 4. What is social media?
  • 5. What is social media? <ul><li>Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques . </li></ul><ul><li>Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many) . </li></ul><ul><li>It supports the democratization of knowledge and information, transforming people from content consumers into content producers. </li></ul><ul><li>(Source: Wikipedia) </li></ul>
  • 6. How big is social media? <ul><li>Social networking accounts for over 10% of all time spent online in the US. </li></ul><ul><li>Twitter is processing more than one billion tweets per month. </li></ul><ul><li>25% of US Internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% in December 2008 </li></ul>
  • 7. Examples of social media
  • 8. The different types of social media <ul><li>Communication </li></ul><ul><li>Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga </li></ul><ul><li>Micro-blogging / Presence applications : FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer, Qaiku </li></ul><ul><li>Social networking: Facebook, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte, RenRen, Kaixin, ASmallWorld, studivz, Xing, RunAlong.se, Bebo, BigTent, Elgg, Hyves </li></ul><ul><li>Social network aggregation: NutshellMail, FriendFeed </li></ul><ul><li>Events: Upcoming, Eventful, Meetup.com </li></ul>
  • 9. The different types of social media <ul><li>Collaboration </li></ul><ul><li>Wikis: Wikipedia, PBworks, Wetpaint </li></ul><ul><li>Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike </li></ul><ul><li>Social news: Digg, Mixx, Reddit, NowPublic </li></ul>
  • 10. The different types of social media <ul><li>Multimedia </li></ul><ul><li>Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr </li></ul><ul><li>Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo </li></ul><ul><li>Livecasting: Ustream.tv, Justin.tv, Stickam, Skype </li></ul><ul><li>Music and audio sharing: MySpace Music, The Hype Machine, Last.fm, ccMixter, ShareTheMusic </li></ul><ul><li>Presentation sharing: slideshare, scribd </li></ul>
  • 11. The different types of social media <ul><li>Reviews and opinions </li></ul><ul><li>Product reviews: epinions.com, MouthShut.com </li></ul><ul><li>Business reviews: Customer Lobby, yelp.com </li></ul><ul><li>Community Q&amp;A: Yahoo! Answers, WikiAnswers, Askville, Google Answers </li></ul>
  • 12. The different types of social media <ul><li>Entertainment </li></ul><ul><li>Media and entertainment platforms: Cisco Eos </li></ul><ul><li>Virtual worlds: Second Life, The Sims Online, Forterra </li></ul><ul><li>Game sharing: Miniclip, Kongregate </li></ul>
  • 13. The different types of social media <ul><li>Other </li></ul><ul><li>Information aggregators: Netvibes, Twine </li></ul><ul><li>Social media monitoring: Sysomos Heartbeat </li></ul><ul><li>Social media analytics: Sysomos MAP </li></ul>
  • 14. Bad social media coverage <ul><li>In late 2004, Ellen Simonetti was fired for what was deemed by her employer, Delta Air Lines, to be inappropriate material on her blog. </li></ul>
  • 15. Good social media coverage
  • 16. Proactive management of social media <ul><li>Employ someone (a Social Media Manager) </li></ul><ul><li>Use an agency (e.g. Sysomos) to ‘mine’ social media for you </li></ul><ul><li>DON’T try to keep track of it yourself! </li></ul>
  • 17. What is a social media strategy? <ul><li>Social media mission </li></ul><ul><li>Social media objectives </li></ul><ul><li>Social media plan and activity </li></ul><ul><li>Social media scanning </li></ul><ul><li>Social media optimisation (SMO) </li></ul>
  • 18. Benefits of a social media strategy <ul><li>Avoid a catastrophe! </li></ul><ul><li>Increased awareness </li></ul><ul><li>Improved image </li></ul><ul><li>New customers </li></ul><ul><li>More profit </li></ul>
  • 19. Conclusions <ul><li>Understand what Social Media is </li></ul><ul><li>Decide whether it’s an issue for you </li></ul><ul><li>If necessary (and it almost always is) have a Social Media Strategy </li></ul>
  • 20. <ul><li>Any Questions? </li></ul>
  • 21. Digg for Victory Social Media and Business Strategy David Harris www.cimaguru.com

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