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Digg For Victory
 

Digg For Victory

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    Digg For Victory Digg For Victory Presentation Transcript

    • Digg for Victory Social Media and Business Strategy David Harris www.cimaguru.com
    • Who am I?
      • CIMA member
      • Ex-training manager (manufacturing)
      • Ex-tutor (private sector)
      • Management consultant (SME strategy etc.)
      • Technical consultant to CIMA
      • Examiner (Paper P6) 2005-2009
    • Overview
      • What is social media?
      • What are the different types of media?
      • How can social media hurt or help my organisation?
      • How can I manage social media proactively?
      • What is a social media strategy, and why should I have one?
      • Conclusions
    • What is social media?
    • What is social media?
      • Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques .
      • Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many) .
      • It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
      • (Source: Wikipedia)
    • How big is social media?
      • Social networking accounts for over 10% of all time spent online in the US.
      • Twitter is processing more than one billion tweets per month.
      • 25% of US Internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% in December 2008
    • Examples of social media
    • The different types of social media
      • Communication
      • Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
      • Micro-blogging / Presence applications : FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer, Qaiku
      • Social networking: Facebook, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte, RenRen, Kaixin, ASmallWorld, studivz, Xing, RunAlong.se, Bebo, BigTent, Elgg, Hyves
      • Social network aggregation: NutshellMail, FriendFeed
      • Events: Upcoming, Eventful, Meetup.com
    • The different types of social media
      • Collaboration
      • Wikis: Wikipedia, PBworks, Wetpaint
      • Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike
      • Social news: Digg, Mixx, Reddit, NowPublic
    • The different types of social media
      • Multimedia
      • Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
      • Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo
      • Livecasting: Ustream.tv, Justin.tv, Stickam, Skype
      • Music and audio sharing: MySpace Music, The Hype Machine, Last.fm, ccMixter, ShareTheMusic
      • Presentation sharing: slideshare, scribd
    • The different types of social media
      • Reviews and opinions
      • Product reviews: epinions.com, MouthShut.com
      • Business reviews: Customer Lobby, yelp.com
      • Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers
    • The different types of social media
      • Entertainment
      • Media and entertainment platforms: Cisco Eos
      • Virtual worlds: Second Life, The Sims Online, Forterra
      • Game sharing: Miniclip, Kongregate
    • The different types of social media
      • Other
      • Information aggregators: Netvibes, Twine
      • Social media monitoring: Sysomos Heartbeat
      • Social media analytics: Sysomos MAP
    • Bad social media coverage
      • In late 2004, Ellen Simonetti was fired for what was deemed by her employer, Delta Air Lines, to be inappropriate material on her blog.
    • Good social media coverage
    • Proactive management of social media
      • Employ someone (a Social Media Manager)
      • Use an agency (e.g. Sysomos) to ‘mine’ social media for you
      • DON’T try to keep track of it yourself!
    • What is a social media strategy?
      • Social media mission
      • Social media objectives
      • Social media plan and activity
      • Social media scanning
      • Social media optimisation (SMO)
    • Benefits of a social media strategy
      • Avoid a catastrophe!
      • Increased awareness
      • Improved image
      • New customers
      • More profit
    • Conclusions
      • Understand what Social Media is
      • Decide whether it’s an issue for you
      • If necessary (and it almost always is) have a Social Media Strategy
      • Any Questions?
    • Digg for Victory Social Media and Business Strategy David Harris www.cimaguru.com