Digg For Victory

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Digg For Victory

  1. 1. Digg for Victory Social Media and Business Strategy David Harris www.cimaguru.com
  2. 2. Who am I? <ul><li>CIMA member </li></ul><ul><li>Ex-training manager (manufacturing) </li></ul><ul><li>Ex-tutor (private sector) </li></ul><ul><li>Management consultant (SME strategy etc.) </li></ul><ul><li>Technical consultant to CIMA </li></ul><ul><li>Examiner (Paper P6) 2005-2009 </li></ul>
  3. 3. Overview <ul><li>What is social media? </li></ul><ul><li>What are the different types of media? </li></ul><ul><li>How can social media hurt or help my organisation? </li></ul><ul><li>How can I manage social media proactively? </li></ul><ul><li>What is a social media strategy, and why should I have one? </li></ul><ul><li>Conclusions </li></ul>
  4. 4. What is social media?
  5. 5. What is social media? <ul><li>Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques . </li></ul><ul><li>Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many) . </li></ul><ul><li>It supports the democratization of knowledge and information, transforming people from content consumers into content producers. </li></ul><ul><li>(Source: Wikipedia) </li></ul>
  6. 6. How big is social media? <ul><li>Social networking accounts for over 10% of all time spent online in the US. </li></ul><ul><li>Twitter is processing more than one billion tweets per month. </li></ul><ul><li>25% of US Internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% in December 2008 </li></ul>
  7. 7. Examples of social media
  8. 8. The different types of social media <ul><li>Communication </li></ul><ul><li>Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga </li></ul><ul><li>Micro-blogging / Presence applications : FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer, Qaiku </li></ul><ul><li>Social networking: Facebook, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte, RenRen, Kaixin, ASmallWorld, studivz, Xing, RunAlong.se, Bebo, BigTent, Elgg, Hyves </li></ul><ul><li>Social network aggregation: NutshellMail, FriendFeed </li></ul><ul><li>Events: Upcoming, Eventful, Meetup.com </li></ul>
  9. 9. The different types of social media <ul><li>Collaboration </li></ul><ul><li>Wikis: Wikipedia, PBworks, Wetpaint </li></ul><ul><li>Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike </li></ul><ul><li>Social news: Digg, Mixx, Reddit, NowPublic </li></ul>
  10. 10. The different types of social media <ul><li>Multimedia </li></ul><ul><li>Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr </li></ul><ul><li>Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo </li></ul><ul><li>Livecasting: Ustream.tv, Justin.tv, Stickam, Skype </li></ul><ul><li>Music and audio sharing: MySpace Music, The Hype Machine, Last.fm, ccMixter, ShareTheMusic </li></ul><ul><li>Presentation sharing: slideshare, scribd </li></ul>
  11. 11. The different types of social media <ul><li>Reviews and opinions </li></ul><ul><li>Product reviews: epinions.com, MouthShut.com </li></ul><ul><li>Business reviews: Customer Lobby, yelp.com </li></ul><ul><li>Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers </li></ul>
  12. 12. The different types of social media <ul><li>Entertainment </li></ul><ul><li>Media and entertainment platforms: Cisco Eos </li></ul><ul><li>Virtual worlds: Second Life, The Sims Online, Forterra </li></ul><ul><li>Game sharing: Miniclip, Kongregate </li></ul>
  13. 13. The different types of social media <ul><li>Other </li></ul><ul><li>Information aggregators: Netvibes, Twine </li></ul><ul><li>Social media monitoring: Sysomos Heartbeat </li></ul><ul><li>Social media analytics: Sysomos MAP </li></ul>
  14. 14. Bad social media coverage <ul><li>In late 2004, Ellen Simonetti was fired for what was deemed by her employer, Delta Air Lines, to be inappropriate material on her blog. </li></ul>
  15. 15. Good social media coverage
  16. 16. Proactive management of social media <ul><li>Employ someone (a Social Media Manager) </li></ul><ul><li>Use an agency (e.g. Sysomos) to ‘mine’ social media for you </li></ul><ul><li>DON’T try to keep track of it yourself! </li></ul>
  17. 17. What is a social media strategy? <ul><li>Social media mission </li></ul><ul><li>Social media objectives </li></ul><ul><li>Social media plan and activity </li></ul><ul><li>Social media scanning </li></ul><ul><li>Social media optimisation (SMO) </li></ul>
  18. 18. Benefits of a social media strategy <ul><li>Avoid a catastrophe! </li></ul><ul><li>Increased awareness </li></ul><ul><li>Improved image </li></ul><ul><li>New customers </li></ul><ul><li>More profit </li></ul>
  19. 19. Conclusions <ul><li>Understand what Social Media is </li></ul><ul><li>Decide whether it’s an issue for you </li></ul><ul><li>If necessary (and it almost always is) have a Social Media Strategy </li></ul>
  20. 20. <ul><li>Any Questions? </li></ul>
  21. 21. Digg for Victory Social Media and Business Strategy David Harris www.cimaguru.com

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