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Digg For Victory


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  • 1. Digg for Victory Social Media and Business Strategy David Harris
  • 2. Who am I?
    • CIMA member
    • Ex-training manager (manufacturing)
    • Ex-tutor (private sector)
    • Management consultant (SME strategy etc.)
    • Technical consultant to CIMA
    • Examiner (Paper P6) 2005-2009
  • 3. Overview
    • What is social media?
    • What are the different types of media?
    • How can social media hurt or help my organisation?
    • How can I manage social media proactively?
    • What is a social media strategy, and why should I have one?
    • Conclusions
  • 4. What is social media?
  • 5. What is social media?
    • Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques .
    • Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many) .
    • It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
    • (Source: Wikipedia)
  • 6. How big is social media?
    • Social networking accounts for over 10% of all time spent online in the US.
    • Twitter is processing more than one billion tweets per month.
    • 25% of US Internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% in December 2008
  • 7. Examples of social media
  • 8. The different types of social media
    • Communication
    • Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
    • Micro-blogging / Presence applications : FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer, Qaiku
    • Social networking: Facebook,, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte, RenRen, Kaixin, ASmallWorld, studivz, Xing,, Bebo, BigTent, Elgg, Hyves
    • Social network aggregation: NutshellMail, FriendFeed
    • Events: Upcoming, Eventful,
  • 9. The different types of social media
    • Collaboration
    • Wikis: Wikipedia, PBworks, Wetpaint
    • Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike
    • Social news: Digg, Mixx, Reddit, NowPublic
  • 10. The different types of social media
    • Multimedia
    • Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
    • Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo
    • Livecasting:,, Stickam, Skype
    • Music and audio sharing: MySpace Music, The Hype Machine,, ccMixter, ShareTheMusic
    • Presentation sharing: slideshare, scribd
  • 11. The different types of social media
    • Reviews and opinions
    • Product reviews:,
    • Business reviews: Customer Lobby,
    • Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers
  • 12. The different types of social media
    • Entertainment
    • Media and entertainment platforms: Cisco Eos
    • Virtual worlds: Second Life, The Sims Online, Forterra
    • Game sharing: Miniclip, Kongregate
  • 13. The different types of social media
    • Other
    • Information aggregators: Netvibes, Twine
    • Social media monitoring: Sysomos Heartbeat
    • Social media analytics: Sysomos MAP
  • 14. Bad social media coverage
    • In late 2004, Ellen Simonetti was fired for what was deemed by her employer, Delta Air Lines, to be inappropriate material on her blog.
  • 15. Good social media coverage
  • 16. Proactive management of social media
    • Employ someone (a Social Media Manager)
    • Use an agency (e.g. Sysomos) to ‘mine’ social media for you
    • DON’T try to keep track of it yourself!
  • 17. What is a social media strategy?
    • Social media mission
    • Social media objectives
    • Social media plan and activity
    • Social media scanning
    • Social media optimisation (SMO)
  • 18. Benefits of a social media strategy
    • Avoid a catastrophe!
    • Increased awareness
    • Improved image
    • New customers
    • More profit
  • 19. Conclusions
    • Understand what Social Media is
    • Decide whether it’s an issue for you
    • If necessary (and it almost always is) have a Social Media Strategy
  • 20.
    • Any Questions?
  • 21. Digg for Victory Social Media and Business Strategy David Harris