Why User Experience Matters
                   Tim Marshall
                          CTO
                      Neudesic
User: Addict or Human?
What is software?
For Sponsors…
Users




The User Interface is the Application to users.
Where is the user?
The Reality of Costs
                                                  People-Intensive Nature Drives Costs


       Over ...
• When is the last time
  you wow’d somebody?
  • Somebody other than
    another developer?
Barbarians at the gate
Designer & Developer Tooling


                                        Server           Vista


                          ...
Silverlight Benefits
                Compelling Cross-Platform User Experiences
                    Seamless, fast install...
Office – The most used Application in the Enterprise
Architectural Implications
• Centrally Managed, Distributed Execution
  • Better Performance, More Responsive Systems
  • ...
A User Interface for SOA

                            XAML – Service Realization
SOA Principals
•                         ...
Popfly
Is it going to happen?

Web                             XAML
•                               • Microsoft…
    Ubiquitous
•...
Business Sponsor$
• Improved Employee Productivity
  • Lower Training Costs
  • Reduced Business Process Cycle Times
  • P...
What if?
Is it Eye Candy?
Why Care About UX
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Why Care About UX

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Presentation at Microsoft Architect Council in June 2007 - by Tim Marshall, Neudesic

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Why Care About UX

  1. 1. Why User Experience Matters Tim Marshall CTO Neudesic
  2. 2. User: Addict or Human?
  3. 3. What is software?
  4. 4. For Sponsors…
  5. 5. Users The User Interface is the Application to users.
  6. 6. Where is the user?
  7. 7. The Reality of Costs People-Intensive Nature Drives Costs Over 60% of TCO over a five year period is driven by people costs 70 60 50 40 30 20 10 0 Staff Costs Downtime Training Software Hardware Sources: IDC, Microsoft Primary Quantitative Research
  8. 8. • When is the last time you wow’d somebody? • Somebody other than another developer?
  9. 9. Barbarians at the gate
  10. 10. Designer & Developer Tooling Server Vista Web Desktop Designer Developer Look, behavior, brand, Function, deployment, data, Media and emotional connection security, operational integrity & RIA
  11. 11. Silverlight Benefits Compelling Cross-Platform User Experiences Seamless, fast installation for end users • Consistent experiences on Mac / Windows • Stunning vector-based graphics, media, text, animation and overlay • Dramatically improved performance for AJAX enabled Web sites • Flexible programming model with collaboration tools Based on the .NET Framework • Choice of development languages • Integration with existing Web technologies • Role specific tools for designers / developers • Low cost, high quality media HD to Mobile w/ SMPTE VC-1 • Broad media ecosystem • Tools for live and on-demand publishing • Connected to data, servers and services Easily mash-up and incorporate services and data • Increase discoverability/searchability • Rapidly scale applications with Silverlight Streaming service •
  12. 12. Office – The most used Application in the Enterprise
  13. 13. Architectural Implications • Centrally Managed, Distributed Execution • Better Performance, More Responsive Systems • Better use of existing hardware • More productive user interface • Green screen, Windows, Web, WPF (e) • Stronger Software Engineering Environment • Structured/Defined Languages • Less ‘Postback’ type complexities
  14. 14. A User Interface for SOA XAML – Service Realization SOA Principals • • Data-bound Loosely Coupled • Separation of UI and Service • Cross Platform • Mac, Linux, Windows • Open Protocols • XAML is published • Focused on Capability • A whole new host of ‘controls’ and patterns are emerging
  15. 15. Popfly
  16. 16. Is it going to happen? Web XAML • • Microsoft… Ubiquitous • • Windows, Mac, Linux Cross Platform • • More powerful than what Creative Explosion came before • Massive reuse • Copy and Paste just like • Market Urgency – Customer HTML Driven • An opportunity to upstage the competition
  17. 17. Business Sponsor$ • Improved Employee Productivity • Lower Training Costs • Reduced Business Process Cycle Times • Possibly reduced ‘errors’ in the process • Better Return on Assets • Hardware is being leveraged more successfully • Shrinking data centers • Market Opportunity (Customer Experience) • Better customer experience for customer facing business assets • Improved Business Insight • Harder to quantify… but business folks snatch this up.
  18. 18. What if?
  19. 19. Is it Eye Candy?

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