Microsoft and Cloud Computing
David Chou
david.chou@microsoft.com
blogs.msdn.com/dachou

Courtesy – wordle.net

Platform Evolution
• Hosted software platform
Mobile Client Server Cloud
• Shared infrastructure
• Virtualized and dynamic
• Increasingly higher level services
• Pay as you go business model

Software Plus Services
The power of choice
Web is the hub
Rich user experiences
Capabilities loosely joined
Microsoft Confidential – Presented under NDA

On premises vs. in the cloud
Application Application Application
runs on- runs at a runs using
premises hoster cloud services
Buy my own Co-location “cloud fabric”
hardware, and or (elastic,
manage my Managed infini-scale)
own data servers
center
High Control Low
Low Economy of Scale High

On premises vs. in the cloud
“Packaged” Hosted “Software as
Buy
Application “Packaged” a Service”
An application An application A hosted
that I buy “off that I buy “off application
the shelf” and the shelf” and that I buy from
run myself run at a hoster a vendor
“Home Built” Hosted Cloud
Application “Home Built” Platform
An application An application An application
that I develop that I develop that I develop
Build
and run myself myself, but run myself, but run
at a hoster in the cloud
On premises Cloud

A Sample Enterprise
“Packaged” Hosted “Software as
Buy
Application “Packaged” a Service”
ERP
Collaboration
Email
“Home Built” Hosted Cloud
Application “Home Built” Platform
HR
Website
Build
Core Processes
On premises Cloud

A Sample Enterprise
“Packaged” Hosted “Software as
Buy
Application “Packaged” a Service”
ERP
Collaboration
HR Email
“Home Built” Hosted Cloud
Application “Home Built” Platform
Website Social Networking
Build
Core Processes
On premises Cloud

Industry Landscape
“Packaged” Hosted “Software as
Buy
Application “Packaged” a Service”
“Home Built” Hosted Cloud
Application “Home Built” Platform
Build
On premises Cloud

Paradigm Shift
Consistency
Share & Reuse
Security & Privacy
Customizability
High Control Cloud
On-Premises Economy of Scale High
Ease of Provisioning
Global Reach
Partitioning & Redundancy
Scalability & Availability

Azure Services Platform
™

Azure Services Platform
Comprehensive Services Business Model
Platform  Consumption and usage-based pricing
 Flexible and on-demand infrastructure  $/CPU hours, $/GB stored +txn, $/GB
egress/ingress, $/page views, etc.
 Based on Internet standards
 No minimum or long term commitment
 Geo-scale and reliability
 SLA and support commitment
 Security & privacy
 Control & customizability Software Plus Services
 Simplified deployment and management
 Power of choice
 Higher-level abstraction
 Consistent and seamless experience across
 Focus on differentiation instead of the spectrum
infrastructure & plumbing
 Infrastructure and solutions extend from
the server to the cloud
Extends Existing Investments
 Familiar tools, languages, & frameworks
with .NET & Visual Studio
 Provides the choice to build on-premises,
cloud, or hybrid solutions
 Integrate with existing assets such as on-
premises applications and infrastructure

Spectrum of Choices
Enhance Deploy Compose
 Extend existing on-premises  Distribute some existing  Create new scenarios by
applications via selective use workloads to the cloud composing from multiple
of services Typical scenario involves services & integrating on-
Typical scenario is focused on deploying code to cloud premises assets
data infrastructure

Platform of Choice

Emerging Patterns
 De-perimeterization
 Democratization of industries
 Dynamic business models
 Relationship networking core competencies
 Shifting process centers of gravity
 Plug-and-play IT architectures
 Model-driven development, DSL

Thank you
david.chou@microsoft.com
blogs.msdn.com/dachou
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