David Chou [email_address] Architect Software + Services

David Chou

[email_address]

Architect

Performance of hardware Service-oriented architecture Digitization of the economy Software breakthroughs Digital workstyle, lifestyle Wireless, portable, Tablet PC, phone

Enterprise Devices Online Desktop

RIA AJAX Gadgets Online Enterprise Devices Desktop

Consumerization of IT, SaaS Online Enterprise Devices Desktop

Mobile Web Digital entertainment Online Enterprise Devices Desktop

Office Business Applications Online Enterprise Devices Desktop

Online Enterprise Devices Desktop

Online Enterprise Devices Desktop

Software Services

Client-Server Web SaaS? SOA? Web 2.0? ??? Mainframe

Service Oriented Architecture (SOA) Service Composition Web 2.0 Experience Software as a Service (SaaS) Service Delivery Rich Internet Applications (RIA) Device Leverage Software + Services

Simplicity Convenience Ease of Deployment Broad Reach Ubiquitous Access Centralized Mgmt Control Flexibility Customization Extensibility Data Protection Richness of Experience Cost / TCO Integration Security ? Software Services

Software + Services Software Services

Software and Service Hosted and on-premise RIA and Web and Desktop clients Transactions and advertising and subscriptions Software + Services Inclusive of SOA, SaaS and Web 2.0 A Platform of “ AND ” – Best of Both Worlds

Software and Service

Hosted and on-premise

RIA and Web and Desktop clients

Transactions and advertising and subscriptions

Software + Services

Inclusive of SOA, SaaS and Web 2.0

100% On Premise 100% Hosted “ Traditional IT” “ Pure-Play SaaS” Hybrid Approach

"It's unlikely than an organization will strictly choose one path or the other when it comes to SaaS and software services that are built in-house. Every organization will likely continue to have a mix of existing applications, SaaS subscriptions , and now through SOA, a collection of reusable components, Web services and business processes," said Sandy Carter, vice president of SOA and WebSphere strategy at IBM. “ But Google's offline approach also is a recognition that Microsoft is right in insisting that not all computing will take place in the Internet cloud. Microsoft's been touting a vision of "software plus services " that relies on Internet-connected desktop apps, and more enterprise software-as-a-service companies, such as CRM vendor RightNow, recognize the need for some client software.”

Software + Services Google CEO Says Software to Play a Bigger Role Software Services

Mobility – Seamless Device Integration

Intuitive Online Collaboration + Rich Applications

Consistent Personal Computing Experience

Connected to Business Processes

Information Worker Business Manager Developer IT Professional Consumer Digital lifestyle Personal computing Multiple devices User experience

Digital lifestyle

Personal computing

Multiple devices

User experience

Consumer Business Manager Developer IT Professional Information Worker Mobility Digital workstyle Data access Online/offline Role-based

Mobility

Digital workstyle

Data access

Online/offline

Role-based

Consumer Information Worker Developer IT Professional Business Manager Choice Business relevance Differentiation Customer engagement Digital marketing

Choice

Business relevance

Differentiation

Customer engagement

Digital marketing

Consumer Information Worker Business Manager IT Professional Developer Design & build Composition Multiple devices Mash-ups Scale Rich experiences

Design & build

Composition

Multiple devices

Mash-ups

Scale

Rich experiences

Video – Rich Experiences (.NET WPF Application)

Consumer Information Worker Business Manager Developer IT Professional Visibility Flexibility Control Security & Privacy Availability Consumerization

Visibility

Flexibility

Control

Security & Privacy

Availability

Consumerization

Consumer Digital lifestyle Personal computing Multiple devices User experience Business Manager Choice Business relevance Differentiation Customer engagement Digital marketing Information Worker Mobility Digital workstyle Data access Online/offline Role-based Developer Design & build Composition Multiple devices Mash-ups Scale Rich experiences IT Professional Visibility Flexibility Control Security & Privacy Availability Consumerization

Digital lifestyle

Personal computing

Multiple devices

User experience

Choice

Business relevance

Differentiation

Customer engagement

Digital marketing

Mobility

Digital workstyle

Data access

Online/offline

Role-based

Design & build

Composition

Multiple devices

Mash-ups

Scale

Rich experiences

Visibility

Flexibility

Control

Security & Privacy

Availability

Consumerization

The Future of Business Computing Revitalization of IT Focus on business success Employee productivity and impact Customer experience The Future of Personal Computing From personal computer to personal computing Across multiple PCs and devices Blurring of digital workstyle and lifestyle Individual in control of their digital world

The Future of Business Computing

Revitalization of IT

Focus on business success

Employee productivity and impact

Customer experience

The Future of Personal Computing

From personal computer to personal computing

Across multiple PCs and devices

Blurring of digital workstyle and lifestyle

Individual in control of their digital world

Services

Delivery Composition Federation Monetization Experience Multi-headed Consistent Seamless Differentiated

Multi-headed

Consistent

Seamless

Differentiated

Web PC Client Mobile Office TV-Connected

Experience Composition Federation Monetization On-Premise / Hosted Building Block Attached Finished Operations Delivery

On-Premise / Hosted

Building Block

Attached

Finished

Operations

Customer Managed Provider Managed Traditional Software Hosted or Outsourced Software as a Service Co-Managed Software, services & support offerings specifically designed for one-to-many delivery over the Internet Packaged software customized, deployed & managed by provider Packaged software deployed on-premise Application Management Who manages the app software experience, SLA? Software Delivery How is the end-to-end experience delivered?

Traditional Software Hosted or Outsourced Software as a Service Customer Managed Provider Managed Co-Managed Software Delivery How is the end-to-end experience delivered? Today’s In-House IT Outsourced IT, On-site Contractors, Asset Transfer, etc Co-Location Services Hosted Infra & Applications Amazon EC2, S3, Win+IIS+.NET Microsoft Exchange Hosted Services Salesforce.com, Office Live “ Building Block Services ” “ Attached Services ” “ Finished Services ” Application Management Who manages the app software experience, SLA?

Experience Delivery Federation Monetization Mashups Model-driven Internal / External Composite Applications Composition

Mashups

Model-driven

Internal / External

Composite Applications

Experience Delivery Composition Monetization Cross-Org Enterprises and Cloud ID, Data, Logic Server service Syndication Federation Services

Cross-Org

Enterprises and Cloud

ID, Data, Logic

Server service

Syndication

Experience Delivery Composition Federation New Models Role of Ads Monetization

New Models

Role of Ads

Experience Multi-headed Consistent Seamless Differentiated Mashups Model-driven Internal / External Composite Applications On-Premise / Hosted Building Block Attached Finished Operations Cross-Org Enterprises and Cloud ID, Data, Logic Server service Syndication New Models Role of Ads Delivery Composition Federation Monetization Services

Multi-headed

Consistent

Seamless

Differentiated

Mashups

Model-driven

Internal / External

Composite Applications

On-Premise / Hosted

Building Block

Attached

Finished

Operations

Cross-Org

Enterprises and Cloud

ID, Data, Logic

Server service

Syndication

New Models

Role of Ads

Consistent, seamless experiences across multiple PCs and devices Choice of on-premise, partner-hosted or Microsoft-hosted delivery Federation between enterprises and cloud services Composition of multiple applications and services Enable multiple business models

On-Premise or Hosted Multi-headed Clients Attached Services

Microsoft Services Platform (Folder) Services Services Streaming

Internet-based services for growing and managing your business online Online presence, Sales and Marketing Services, business automation, Sharing Initial target is small business and Home based businesses Seamless integration with Microsoft Office System, can also work independently Extensible platform, built on Windows Live (Communications and Ad serving) and Office System (WSS) stacks Subscription and ad-supported offerings

Internet-based services for growing and managing your business online

Online presence, Sales and Marketing Services, business automation, Sharing

Initial target is small business and Home based businesses

Seamless integration with Microsoft Office System, can also work independently

Extensible platform, built on Windows Live (Communications and Ad serving) and Office System (WSS) stacks

Subscription and ad-supported offerings

Online Sharing

Online Collaboration

Rich Client Integration

Blocks Blocks enable Popfly users to do things like get their photos from Live Spaces or Flickr and visually display them using Silverlight blocks like a slideshow or an interactive photo carousel, all without writing code. D esign Surface The interactive design surface enables you to drag and drop blocks and connect them together to build your application. Fully Customizable HTML Advanced users who want to fully control the rendered HTML can switch to the custom HTML view that provides you the ability to create any custom HTML, CSS, or JavaScript code you want. Think of it as your free area to experiment on the Web. Microsoft® Popfly™ is the fun, easy way for anyone to build and share mashups, gadgets, Web pages, and applications. Popfly consists of two parts: Popfly Creator is a set of online visual tools for building Web pages and mashups. Popfly Space is an online community of creators where you can host, share, rate, comment and even remix creations from other Popfly users.

Microsoft® Popfly™ is the fun, easy way for anyone to build and share mashups, gadgets, Web pages, and applications. Popfly consists of two parts:

Popfly Creator is a set of online visual tools for building Web pages and mashups.

Popfly Space is an online community of creators where you can host, share, rate, comment and even remix creations from other Popfly users.

Applications Office Business Applications Rich Internet Applications Services Windows Applications

Create games for PC and Xbox 360 100% .NET managed code Reinvigorate the game industry Opens doors for indie developers Enabling new markets for sharing and selling your games online (“the YouTube of games”) Low cost Free for PC development, including IDE Creators Club (for Xbox 360) – $99/year XNA

Create games for PC and Xbox 360

100% .NET managed code

Reinvigorate the game industry

Opens doors for indie developers

Enabling new markets for sharing and selling your games online (“the YouTube of games”)

Low cost

Free for PC development, including IDE

Creators Club (for Xbox 360) – $99/year

XNA Game Studio Extends Visual Studio 2005 to create games using C# XNA Framework Cross-Platform game development framework and runtime .NET Framework for Xbox 360 Custom version of the .NET Compact Framework XNA Framework

Embrace the S+S approach Offer the choice Design for user experience Build OBAs for line of business apps Build for multiple clients

Embrace the S+S approach

Offer the choice

Design for user experience

Build OBAs for line of business apps

Build for multiple clients

S + S Architecture Center http://msdn.microsoft.com/architecture/saas/ Reference Implementation (Blueprint) Repository on MSDN: http://msdn2.microsoft.com/en-us/architecture/bb229292.aspx Latest bits and community site: http://www.codeplex.com/LitwareHR Whitepapers General intro http://msdn2.microsoft.com/en-us/library/aa479069.aspx Enterprise view: http://msdn2.microsoft.com/en-us/architecture/aa905332 Multi-tenant data: http://msdn2.microsoft.com/en-us/library/aa479086.aspx Blogs http://blogs.msdn.com/eugeniop http://blogs.msdn.com/gianpaolo http://blogs.msdn.com/fred_chong

S + S Architecture Center

http://msdn.microsoft.com/architecture/saas/

Reference Implementation (Blueprint)

Repository on MSDN: http://msdn2.microsoft.com/en-us/architecture/bb229292.aspx

Latest bits and community site: http://www.codeplex.com/LitwareHR

Whitepapers

General intro http://msdn2.microsoft.com/en-us/library/aa479069.aspx

Enterprise view: http://msdn2.microsoft.com/en-us/architecture/aa905332

Multi-tenant data: http://msdn2.microsoft.com/en-us/library/aa479086.aspx

Blogs

http://blogs.msdn.com/eugeniop

http://blogs.msdn.com/gianpaolo

http://blogs.msdn.com/fred_chong

Questions? Feedback? Please fill out your evaluations SoCal Architect Community http://socalmsft.com http://blogs.msdn.com/socalarchitect (team blog) http://davidcchou.com (my blog)

Questions? Feedback?

Please fill out your evaluations

SoCal Architect Community

http://socalmsft.com

http://blogs.msdn.com/socalarchitect (team blog)

http://davidcchou.com (my blog)

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.