20071204 Arc Ready Software + Services

David Chou
[email_address]
Architect
Software + Services

Performance of hardware Service-oriented architecture Digitization of the economy Software breakthroughs Digital workstyle, lifestyle Wireless, portable, Tablet PC, phone

Enterprise Devices Online Desktop

RIA AJAX Gadgets Online Enterprise Devices Desktop

Consumerization of IT, SaaS Online Enterprise Devices Desktop

Mobile Web Digital entertainment Online Enterprise Devices Desktop

Office Business Applications Online Enterprise Devices Desktop

Online Enterprise Devices Desktop

Software Services

Client-Server Web SaaS? SOA? Web 2.0? ??? Mainframe

Service Oriented Architecture (SOA) Service Composition Web 2.0 Experience Software as a Service (SaaS) Service Delivery Rich Internet Applications (RIA) Device Leverage Software + Services

Simplicity Convenience Ease of Deployment Broad Reach Ubiquitous Access Centralized Mgmt Control Flexibility Customization Extensibility Data Protection Richness of Experience Cost / TCO Integration Security ? Software Services

Software + Services Software Services

Software and Service
Hosted and on-premise
RIA and Web and Desktop clients
Transactions and advertising and subscriptions
Software + Services
Inclusive of SOA, SaaS and Web 2.0
A Platform of “ AND ” – Best of Both Worlds

100% On Premise 100% Hosted “ Traditional IT” “ Pure-Play SaaS” Hybrid Approach

"It's unlikely than an organization will strictly choose one path or the other when it comes to SaaS and software services that are built in-house. Every organization will likely continue to have a mix of existing applications, SaaS subscriptions , and now through SOA, a collection of reusable components, Web services and business processes," said Sandy Carter, vice president of SOA and WebSphere strategy at IBM. “ But Google's offline approach also is a recognition that Microsoft is right in insisting that not all computing will take place in the Internet cloud. Microsoft's been touting a vision of "software plus services " that relies on Internet-connected desktop apps, and more enterprise software-as-a-service companies, such as CRM vendor RightNow, recognize the need for some client software.”

Software + Services Google CEO Says Software to Play a Bigger Role Software Services

Mobility – Seamless Device Integration

Intuitive Online Collaboration + Rich Applications

Consistent Personal Computing Experience

Connected to Business Processes

Information Worker Business Manager Developer IT Professional Consumer
Digital lifestyle
Personal computing
Multiple devices
User experience

Consumer Business Manager Developer IT Professional Information Worker
Mobility
Digital workstyle
Data access
Online/offline
Role-based

Consumer Information Worker Developer IT Professional Business Manager
Choice
Business relevance
Differentiation
Customer engagement
Digital marketing

Consumer Information Worker Business Manager IT Professional Developer
Design & build
Composition
Multiple devices
Mash-ups
Scale
Rich experiences

Video – Rich Experiences (.NET WPF Application)

Consumer Information Worker Business Manager Developer IT Professional
Visibility
Flexibility
Control
Security & Privacy
Availability
Consumerization

Consumer
Digital lifestyle
Personal computing
Multiple devices
User experience
Business Manager
Choice
Business relevance
Differentiation
Customer engagement
Digital marketing
Information Worker
Mobility
Digital workstyle
Data access
Online/offline
Role-based
Developer
Design & build
Composition
Multiple devices
Mash-ups
Scale
Rich experiences
IT Professional
Visibility
Flexibility
Control
Security & Privacy
Availability
Consumerization

The Future of Business Computing
Revitalization of IT
Focus on business success
Employee productivity and impact
Customer experience
The Future of Personal Computing
From personal computer to personal computing
Across multiple PCs and devices
Blurring of digital workstyle and lifestyle
Individual in control of their digital world

Services

Delivery Composition Federation Monetization Experience
Multi-headed
Consistent
Seamless
Differentiated

Web PC Client Mobile Office TV-Connected

Experience Composition Federation Monetization
On-Premise / Hosted
Building Block
Attached
Finished
Operations
Delivery

Customer Managed Provider Managed Traditional Software Hosted or Outsourced Software as a Service Co-Managed Software, services & support offerings specifically designed for one-to-many delivery over the Internet Packaged software customized, deployed & managed by provider Packaged software deployed on-premise Application Management Who manages the app software experience, SLA? Software Delivery How is the end-to-end experience delivered?

Traditional Software Hosted or Outsourced Software as a Service Customer Managed Provider Managed Co-Managed Software Delivery How is the end-to-end experience delivered? Today’s In-House IT Outsourced IT, On-site Contractors, Asset Transfer, etc Co-Location Services Hosted Infra & Applications Amazon EC2, S3, Win+IIS+.NET Microsoft Exchange Hosted Services Salesforce.com, Office Live “ Building Block Services ” “ Attached Services ” “ Finished Services ” Application Management Who manages the app software experience, SLA?

Experience Delivery Federation Monetization
Mashups
Model-driven
Internal / External
Composite Applications
Composition

Experience Delivery Composition Monetization
Cross-Org
Enterprises and Cloud
ID, Data, Logic
Server service
Syndication
Federation Services

Experience Delivery Composition Federation
New Models
Role of Ads
Monetization

Experience
Multi-headed
Consistent
Seamless
Differentiated
Mashups
Model-driven
Internal / External
Composite Applications
On-Premise / Hosted
Building Block
Attached
Finished
Operations
Cross-Org
Enterprises and Cloud
ID, Data, Logic
Server service
Syndication
New Models
Role of Ads
Delivery Composition Federation Monetization Services

Consistent, seamless experiences across multiple PCs and devices Choice of on-premise, partner-hosted or Microsoft-hosted delivery Federation between enterprises and cloud services Composition of multiple applications and services Enable multiple business models

On-Premise or Hosted Multi-headed Clients Attached Services

Microsoft Services Platform (Folder) Services Services Streaming

Internet-based services for growing and managing your business online
Online presence, Sales and Marketing Services, business automation, Sharing
Initial target is small business and Home based businesses
Seamless integration with Microsoft Office System, can also work independently
Extensible platform, built on Windows Live (Communications and Ad serving) and Office System (WSS) stacks
Subscription and ad-supported offerings

Online Sharing

Online Collaboration

Rich Client Integration

Blocks Blocks enable Popfly users to do things like get their photos from Live Spaces or Flickr and visually display them using Silverlight blocks like a slideshow or an interactive photo carousel, all without writing code. D esign Surface The interactive design surface enables you to drag and drop blocks and connect them together to build your application. Fully Customizable HTML Advanced users who want to fully control the rendered HTML can switch to the custom HTML view that provides you the ability to create any custom HTML, CSS, or JavaScript code you want. Think of it as your free area to experiment on the Web.
Microsoft® Popfly™ is the fun, easy way for anyone to build and share mashups, gadgets, Web pages, and applications. Popfly consists of two parts:
Popfly Creator is a set of online visual tools for building Web pages and mashups.
Popfly Space is an online community of creators where you can host, share, rate, comment and even remix creations from other Popfly users.

Applications Office Business Applications Rich Internet Applications Services Windows Applications

Create games for PC and Xbox 360
100% .NET managed code
Reinvigorate the game industry
Opens doors for indie developers
Enabling new markets for sharing and selling your games online (“the YouTube of games”)
Low cost
Free for PC development, including IDE
Creators Club (for Xbox 360) – $99/year
XNA

XNA Game Studio Extends Visual Studio 2005 to create games using C# XNA Framework Cross-Platform game development framework and runtime .NET Framework for Xbox 360 Custom version of the .NET Compact Framework XNA Framework

Embrace the S+S approach
Offer the choice
Design for user experience
Build OBAs for line of business apps
Build for multiple clients

S + S Architecture Center
http://msdn.microsoft.com/architecture/saas/
Reference Implementation (Blueprint)
Repository on MSDN: http://msdn2.microsoft.com/en-us/architecture/bb229292.aspx
Latest bits and community site: http://www.codeplex.com/LitwareHR
Whitepapers
General intro http://msdn2.microsoft.com/en-us/library/aa479069.aspx
Enterprise view: http://msdn2.microsoft.com/en-us/architecture/aa905332
Multi-tenant data: http://msdn2.microsoft.com/en-us/library/aa479086.aspx
Blogs
http://blogs.msdn.com/eugeniop
http://blogs.msdn.com/gianpaolo
http://blogs.msdn.com/fred_chong

Questions? Feedback?
Please fill out your evaluations
SoCal Architect Community
http://socalmsft.com
http://blogs.msdn.com/socalarchitect (team blog)
http://davidcchou.com (my blog)

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20071204 Arc Ready Software + Services

by David Chou

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20071204 Arc Ready Software + Services Presentation Transcript