Summer Sales in USA
July-August 2005
Prepared by David Castro
An Introduction
 My family and I were on holidays in USA in 2005. I
dedicated most of my time visiting interesting places...
Table of Contents
1. 2005 CAR SALES IN USA – A RECORD
2. EMPLOYEES PRICE
3. STOCK CLEARANCE
4. SUMMER EVENT
5. NEW CARS LA...
1. 2005 CAR SALES IN USA – A
RECORD
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 4
•General Mot...
2. EMPLOYEES PRICE – Questions?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 5
• Most of the cu...
2. EMPLOYEES PRICE - SLOGANS
 You pay what we pay. Not a cent more… GM
 Employee pricing plus… Chrysler, Dodge, Jeep
 E...
2. EMPLOYEES PRICE - GM
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 7
2. EMPLOYEES PRICE - CHRYSLER
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 8
2. EMPLOYEES PRICE - FORD
LINCOLN MERCURY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 9
2. EMPLOYEES PRICE - TOYOTA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 10
2. EMPLOYEES PRICE - VOLVO
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 11
3. STOCK CLEARANCE - SLOGANS
 You can save money on a Honda. What more do you want?
 More savings like a win-win to me …...
3. STOCK CLEARANCE - HONDA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 13
3. STOCK CLEARANCE - HYUNDAI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 14
3. STOCK CLEARANCE - TOYOTA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 15
3. STOCK CLEARANCE - AUDI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 16
3. STOCK CLEARANCE - BENTLEY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 17
3. STOCK CLEARANCE - BMW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 18
3. STOCK CLEARANCE – BMW X3
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 19
4. SUMMER EVENTS - SLOGANS
 Infiniti’s Limited Engagement. Summer
Event.
 The Lexus Golden Opportunity Sales Event.
PREP...
4. SUMMER EVENTS - INFINITY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 21
4. SUMMER EVENTS – LEXUS
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 22
5. NEW CARS LAUNCHING -
SLOGANS
 Can you resist? The power to turn a quick glance into a lasting stare…. Jaguar
 All new...
5. NEW CARS LAUNCHING - JAGUAR
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 24
5. NEW CARS LAUNCHING - JEEP
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 25
5. NEW CARS LAUNCHING -
MERCEDES
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 26
5. NEW CARS LAUNCHING – LAND
ROVER
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 27
5. NEW CARS LAUNCHING –
MASERATI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 28
5. NEW CARS LAUNCHING –
PORSCHE
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 29
5. NEW CARS LAUNCHING – VW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 30
5. NEW CARS LAUNCHING – AUDI
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 31
5. NEW CARS LAUNCHING – BENTLEY
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 32
5. NEW CARS LAUNCHING – BMW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 33
5. NEW CARS LAUNCHING - HONDA
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 34
5. NEW CARS LAUNCHING - HUMMER
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 35
6. PRE-OWNED OFFERS – SLOGANS
 So many used cars in stock, due to great New Car Sales. But
Used Car sales too. “…We don´t...
6. PRE-OWNED OFFERS – SLOGANS
 Sure, the previous owner stands behind their car. After all, they
built it…. Lexus
 From ...
6. PRE-OWNED OFFERS – LEXUS
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 38
6. PRE-OWNED OFFERS – MERCEDES
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 39
6. PRE-OWNED OFFERS – VW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 40
6. PRE-OWNED OFFERS – BMW
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 41
6. PRE-OWNED OFFERS – CADILLAC
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 42
6. PRE-OWNED OFFERS – CADILLAC
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 43
7. INTERNET SALES– SLOGANS
 2 out of 3 Online car shoppers use us ……
cars.com
 Test Drive any Maroone Vehicle ….
maroone...
7. INTERNET SALES – cars.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 45
7. INTERNET SALES – maroone.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 46
7. INTERNET SALES –
Paragoncars.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 47
8. RENT-A-CAR OFFERS - AVIS
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 48
8. RENT-A-CAR OFFERS -
dollar.com
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 49
9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 50
9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 51
9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 52
9. PUBLICITY & ADVERTISING FOR
MAKING A BRAND
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 53
10. WHAT ARE THE INVESTORS
DOING?
PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005
Page 54
David Castro
David is an experienced automotive consultancy professional with an
international background in marketing, re...
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2005 Summer CAR SALES IN USA

  1. 1. Summer Sales in USA July-August 2005 Prepared by David Castro
  2. 2. An Introduction  My family and I were on holidays in USA in 2005. I dedicated most of my time visiting interesting places, museums and reading books and newspapers.  We jumped from Europe to USA, and from Miami to New York to San Francisco… almost 30 days….  At that time one of my responsibilities was Sales to employees at SEAT (VW Group Brand), so when I read the newspapers in USA that the prices of the car were down and were similar than the prices pay by the Automotive Employees. I though this could be interesting, and it was! The strategy worked and rise the sales and the stock shares! PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 2
  3. 3. Table of Contents 1. 2005 CAR SALES IN USA – A RECORD 2. EMPLOYEES PRICE 3. STOCK CLEARANCE 4. SUMMER EVENT 5. NEW CARS LAUNCHINGS 6. PRE-OWNED OFFERS 7. INTERNET SALES 8. RENT-A-CAR OFFERS 9. PUBLICITY AND ADVERTISING FOR MAKING A BRAND 10. WHAT ARE THE INVESTORS DOING? PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 3
  4. 4. 1. 2005 CAR SALES IN USA – A RECORD PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 4 •General Motors, Ford and Chrysler have all launched “Employees Price” action. It has worked: with sales increase of 41%, in July 2005.
  5. 5. 2. EMPLOYEES PRICE – Questions? PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 5 • Most of the customers ask themselves, what is the price difference, and who pays the difference. Read the article below.
  6. 6. 2. EMPLOYEES PRICE - SLOGANS  You pay what we pay. Not a cent more… GM  Employee pricing plus… Chrysler, Dodge, Jeep  Employee pricing on brand new…. Ford  Our invitation to pay same low prices our employees and their families pay has been extended … Lincoln- Mercury  Employee discount. You pay what our employees pay! … Toyota  Employee Discount Pricing. Now for everyone! … Volvo PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 6
  7. 7. 2. EMPLOYEES PRICE - GM PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 7
  8. 8. 2. EMPLOYEES PRICE - CHRYSLER PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 8
  9. 9. 2. EMPLOYEES PRICE - FORD LINCOLN MERCURY PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 9
  10. 10. 2. EMPLOYEES PRICE - TOYOTA PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 10
  11. 11. 2. EMPLOYEES PRICE - VOLVO PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 11
  12. 12. 3. STOCK CLEARANCE - SLOGANS  You can save money on a Honda. What more do you want?  More savings like a win-win to me … Honda  Hyundai summer clearance … Hyundai  Nationwide clearance event. Toyota Time ….Toyota  Fully loaded and ready to go… Audi  Grand Touring. Bentley Style.  The Z4 “endless summer”lease ….. BMW PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 12
  13. 13. 3. STOCK CLEARANCE - HONDA PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 13
  14. 14. 3. STOCK CLEARANCE - HYUNDAI PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 14
  15. 15. 3. STOCK CLEARANCE - TOYOTA PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 15
  16. 16. 3. STOCK CLEARANCE - AUDI PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 16
  17. 17. 3. STOCK CLEARANCE - BENTLEY PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 17
  18. 18. 3. STOCK CLEARANCE - BMW PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 18
  19. 19. 3. STOCK CLEARANCE – BMW X3 PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 19
  20. 20. 4. SUMMER EVENTS - SLOGANS  Infiniti’s Limited Engagement. Summer Event.  The Lexus Golden Opportunity Sales Event. PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 20
  21. 21. 4. SUMMER EVENTS - INFINITY PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 21
  22. 22. 4. SUMMER EVENTS – LEXUS PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 22
  23. 23. 5. NEW CARS LAUNCHING - SLOGANS  Can you resist? The power to turn a quick glance into a lasting stare…. Jaguar  All new Jeep Grand Cherokee. The off-road legend continues … on-road.  The New in New York... Mercedes  Insight: we dreamed of making technologically superior SUV. Others dreamed of charging more. The New LR·….. Land Rover.  The gransport’s handling limits are higher than one dares probe on public roads… Maserati  Spicy. Extra spicy. Holy moley…. Porsche  Exudes luxury. Absorbs impact. The New Audi A6  Pose. Performance. Passion. … Bentley  Introducing the new BMW 3 Series  It is not what you expect from Honda …..  Even when we go small …. Hummer PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 23
  24. 24. 5. NEW CARS LAUNCHING - JAGUAR PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 24
  25. 25. 5. NEW CARS LAUNCHING - JEEP PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 25
  26. 26. 5. NEW CARS LAUNCHING - MERCEDES PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 26
  27. 27. 5. NEW CARS LAUNCHING – LAND ROVER PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 27
  28. 28. 5. NEW CARS LAUNCHING – MASERATI PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 28
  29. 29. 5. NEW CARS LAUNCHING – PORSCHE PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 29
  30. 30. 5. NEW CARS LAUNCHING – VW PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 30
  31. 31. 5. NEW CARS LAUNCHING – AUDI PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 31
  32. 32. 5. NEW CARS LAUNCHING – BENTLEY PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 32
  33. 33. 5. NEW CARS LAUNCHING – BMW PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 33
  34. 34. 5. NEW CARS LAUNCHING - HONDA PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 34
  35. 35. 5. NEW CARS LAUNCHING - HUMMER PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 35
  36. 36. 6. PRE-OWNED OFFERS – SLOGANS  So many used cars in stock, due to great New Car Sales. But Used Car sales too. “…We don´t have anything else to sell”.  Another kind of used car is the pre-owned car, which is “Km 0” in Europe. It seems there are some of them to be sold. PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 36
  37. 37. 6. PRE-OWNED OFFERS – SLOGANS  Sure, the previous owner stands behind their car. After all, they built it…. Lexus  From your desktop to your driveway. Find over 6,000 Certified Pre-Owned Mercedes-Benz vehicles at searchmercedes.com  As close to new as it can possible get. Certified pre-owned from Volkswagen.  Certified Pre-owned by BMW  Certified Pre-owned Program Benefits…..Cadillac PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 37
  38. 38. 6. PRE-OWNED OFFERS – LEXUS PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 38
  39. 39. 6. PRE-OWNED OFFERS – MERCEDES PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 39
  40. 40. 6. PRE-OWNED OFFERS – VW PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 40
  41. 41. 6. PRE-OWNED OFFERS – BMW PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 41
  42. 42. 6. PRE-OWNED OFFERS – CADILLAC PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 42
  43. 43. 6. PRE-OWNED OFFERS – CADILLAC PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 43
  44. 44. 7. INTERNET SALES– SLOGANS  2 out of 3 Online car shoppers use us …… cars.com  Test Drive any Maroone Vehicle …. maroone.com  Click, Buy, Save ……. Paragoncars.com PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 44
  45. 45. 7. INTERNET SALES – cars.com PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 45
  46. 46. 7. INTERNET SALES – maroone.com PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 46
  47. 47. 7. INTERNET SALES – Paragoncars.com PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 47
  48. 48. 8. RENT-A-CAR OFFERS - AVIS PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 48
  49. 49. 8. RENT-A-CAR OFFERS - dollar.com PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 49
  50. 50. 9. PUBLICITY & ADVERTISING FOR MAKING A BRAND PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 50
  51. 51. 9. PUBLICITY & ADVERTISING FOR MAKING A BRAND PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 51
  52. 52. 9. PUBLICITY & ADVERTISING FOR MAKING A BRAND PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 52
  53. 53. 9. PUBLICITY & ADVERTISING FOR MAKING A BRAND PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 53
  54. 54. 10. WHAT ARE THE INVESTORS DOING? PREPARED BY DAVID CASTRO, based on American NewsPress. August 2005 Page 54
  55. 55. David Castro David is an experienced automotive consultancy professional with an international background in marketing, retail distribution, and excellence on sales and service. He has held various senior positions within the automotive retail, manufacturing and consultancy sectors since 1989. His 17 years at VW-Group provided a wealth of experience of the operational running of a dealership through working as a Global Dealer Manager, Global Business Manager, Own European Franchise Manager and Sales Manager for UK. In his 20 years in the automotive sector, David has gained experience within the Sales Development Program, franchise network and B2B , B2C Sales. His experience and knowledge of the automotive sector, particularly in Sales and Team Motivation, is unique in the motor industry. Address: Taquígrafo Martí, 18,1-1 080208 Barcelona-Spain Tel: +34 93 490 90 52 Mobil: +34 652 89 05 25 Skype: davidcastromiranda email: davidcastromiranda@hotmail.com Page 55

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