Cluster de Cine MEDELLÍN Cinema Cluster (English) National Photographic NATPHO Real Colombia Images Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam

National Photographic NATPHO Real Colombia Images Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam Un Lugar para el Mundo ANTIOQUIA A Place for the World

All Rights Reserved This presentation contains exclusive materials in support of the lecture by the same name and it is by no means intended to replace it. All rights to the content used and cited in this site are reserved and should therefore be treated as such. We aim to contribute to an objective and well grounded cultural knowledge so that global audiences can make use of this presentation within all rights and guarantees of international laws and regulations governing digital contents. The Author All Rights Reserved by The blUElIzArd OpEn rOUnd tAblE Group National Photographic NATPHO Real Colombia Images Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam

El Mejor Lugar ANTIOQUIA The Best Place National Photographic NATPHO Real Colombia Images Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam

Welcome to MEDELLÍN Bienvenidos National Photographic NATPHO Real Colombia Images Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam

Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council Competitiveness First “ Speaking of Colombian cinema, there can be films, but there are no coherent looks and many images appear dispersed and contrived, as they are only caricatures or sketches of a reality not explored, which has actually not touched their directors or actors, in a nation without a film tradition beyond the conscientious work of a few. The history of a country without a consolidated experience in film education, and with a television industry which has rarely risked using a film grammar in its products or to broadcast the work of Colombian filmmakers are facts that we must weigh in when considering the necessary actions to emerge from backwardness and support a rational state policy in favor of filmmakers.” -David Cardona- National Photographic NATPHO Real Colombia Images

Competitiveness First “ Thus, the current film promotion model does not transcend a scheme of favoring production as a way to execute a yearly budget, while filmmakers tend to work in isolation, sidestepping the work of formulating collective strategies that allow for the capture of an unending wealth of images in the metropolitan and rural areas of Colombia. This wealth waits to be discovered through the systematic work of elaborating a precise shooting script and a realistic budget, without ignoring the aesthetic concerns underlying the demanding enterprise that film work constitutes. This way, it is possible to envision a current dynamic in the Colombian film industry centered on a model based on spending public monies by making films, all in the name of a non-existent national cinema.” -David Cardona- National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

Competitiveness First “ Film promotion funds can achieve success indicators to the extent that they provide the means to make movies, but success in delighting the audience and providing aesthetic pleasure through film is not dependent on subsidies, even if people were paid to go to film theaters. It is necessary to create such conditions that aesthetic concerns and quality of production become a standard, common factor, with or without state subsidies. That is, competitiveness before competition.” -David Cardona- National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

The main purpose of this enterprise is to represent film producers in the development of the proposed Action Plan, with special emphasis on developing a supply chain for this industrial sector. Our priority, within the “Luis Alberto Alvarez Córdoba, In Memoriam” Audiovisual Network is to create in Medellín a Cinema Cluster that will make of Antioquia a producer of quality films and international appeal, along the axis constituted by such metropolitan centers in our hemisphere as are Vancouver, New York City, Los Angeles, Miami, Havana, San Juan de Puerto Rico, Mexico DF, Panama City, Caracas, Cartagena, Medellín, Bogotá, Cali, Quito, Lima, La Paz, Rio, Buenos Aires, Punta del Este and Santiago de Chile. National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

Among several actions already undertaken, three actions will be integrated with other agents in order to develop: - A platform of business and cooperation among the sector’s agents regarding global IC and VT . - A Business Fair (Rueda de Negocios) in Medellín and Antioquia. - A bio-system for a global community and a digital platform to administer image generation and other associated processes that complement film. National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

Additionally, we aim for the establishment of an axis that includes Latin America and the Iberian Peninsula with the rest of Europe, India, Asia, the Pacific Region and Africa , as parts of a global strategy to integrate the non-English-speaking Film industry of Medellin with those of Rio, Martinique, Quebec, Portugal, Galicia, Berlin, Budapest, Paris, Warsaw, Bucharest and Rome, among other cities and regions, including the Middle Eastern ones. National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

David Cardona cInEmA, phOtOgrAphy & cOntEnts dEvElOpmEnt [email_address] Civil Engineer -UN- National University of Colombia Producers’ Representative Antioquia Departmental Council (CDCA) http://www.linkedin.com/in/davidcardona http://davidcardona.photoblog.com/ http://davidcardona.blogspot.com/ http://bluelizardgroup.photoblog.com/ http://catedraluisalbertoalvarez.blogspot.com/ http://davidcardona.wordpress.com/ http://www.slideshare.net/davidcardona/ http://www.facebook.com/davidcardonafilms/ National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

Heartfelt thanks to all those who unanimously supported my proposal and perspectives and honor me with their representation. I equally wish to express my recognition to the other elected members: Sara Mesa representing Film Festivals . Nilson Vera representing Film Technicians Mauricio Morales representing Academe Hugo Gris representing Film Directors Wilson Montoya representing Cine-Clubs Roque Correa representing Screenwriters Víctor Morales representing Actors Edwing Solórzano representing Digital Animators National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

Special thanks to: Gerardo Pérez President, Selecting Assembly, and officer of the Antioquia Cultural Secretary’s Staff. Juan Guillermo Vélez [email_address] Coordinator Colombian Audiovisual Network “Luis Alberto Álvarez” Representative, Producer’s sub-section. Medellin Council for Audiovisual Products (Consejo Municipal de Audiovisuales de Medellín) For their support in developing our proposals. National Photographic http://natpho.photoblog.com/ The blUElIzArd OpEn rOUnd tAblE Group http://bluelizardgroup.photoblog.com/ To all personal friends and those friends from the sector’s supply chain. Thank you very much! National Photographic NATPHO Real Colombia Images Producers’ Representation in the CDCA Antioquia Departmental Cinematography Council

Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam National Photographic NATPHO Real Colombia Images ANTIOQUIA Un Lugar para el Mundo Cluster de Cine MEDELLÍN Cinema Cluster A Place for the World ANTIOQUIA

Cluster de Cine MEDELLÍN Cinema Cluster Directed to Directors, producers, programmers, script-writers, technicians, sound technicians, translators, animators, editors, composers, musicians, distributors, exhibitors, make-up artists, designers, production designers, content developers, actors and all those who are part of the film, television and media industries’ supply and value chain by using the film grammar and resources within this region. Other audiences include any public and private agents in the nation and region, especially the city and departmental (provincial) governments. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Key Words Film, Audiovisual, Media, Television, Strategy, Policy, Sector, Medellin, Antioquia, Cluster, Development Plan, Cinema Law, General Culture Law, Models, Public Budget, Investment, Territory, Geography, Demography, Audiences, Solidarity, Collectives, Chains, Couplings, Scholarships, Contests, Credit, State, Financing, Differentiation, Competitiveness, Quality, Technological Vigilance, Competitive Technology, Internationalization, Education, Formation, Future. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Purpose To actively contribute to the consolidation of Medellin as a Cinema Cluster and to add to the imaginary registers of Colombian reality in the global context of the value chain of cinema, including complementary and derivative processes. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Main Objectives Outside the Industry To develop activities that contribute to the bettering of competitiveness and quality in the productions of companies devoted to filmmaking and all those other links in the chain of value and supply that operate in the territory of the Department of Antioquia. To configure and promote the strengthening of an optimal productive sector and competitive environment through the participation of directors, producers and all the associated supply and value chain, together with diverse private and public agents within the region and the nation. To contribute in an effective way to the formulation of public policy that supports all processes and activities of those companies, organizations and individual talents that constitute the supply and value chain of cinema production in this region. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Main Objectives Within the Industry To promote technical up-dating of all processes associated to film production and to enable access to equipments, technologies, locations, facilities and services. To contribute to the generation of training programs that respond to the real needs of all the links in the supply and value chain of the cinema industry. To promote the use and appropriation of spaces and locations belonging to the city, departmental governments in order to develop the objectives of the Departmental Council for Cinematography of Antioquia and the Audiovisual Council of Medellin. To open credit lines and to facilitate access to funding, debt condoning and other favorable payment conditions for all funding resources destined to executing cinema production projects within the region. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Identifying and Giving Incentives to the Cluster A cluster is not exactly created but rather identified, promoted and developed. That is how certain conditions exist in Medellin and Antioquia that permit us to consider their position as strategic for our hemisphere and favorable for the development of competitive advantages for film, television, new media and all the value chain associated to cinema. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Right Question About the Cluster After identifying a cluster it is necessary to build up the sectors based on differentiation and exclusive processes. Here it is important to ask the following question: “ ¿Why does a nation become the site of successful international competitors in a given sector? Or to ask it in a slightly different way: Why can the companies working in a particular nation create and maintain a competitive advantage against the best world competitors in a given field? And Why is a nation often the site of so many world leaders in a given sector?” (Porter, 1991, p.2) Considering these questions helps us to establish lines of thought and action that will enrich the value chain associated to our business. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Right Question About the Cluster It is fundamental to always consider the fact that the question “What do we need to do so that companies will settle in our region?” is not appropriate, since it loses all validity in the absence of the conditions that allow for wealth creation from the entrepreneurial actions of businesses in the region, whether they are local or foreign. In addition, the leadership role, that is, the ability to transform a given business sector, becomes vital as a commitment and goal. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Our Region’s Geo-morphological, Political and Demographic Conditions Natural Light’s Intensity in Antioquia Landscape Diversity and Richness in this Territory Hydro-climatology and Temperature in our Region Inhabitants’ Physical Type and Ethnic and Cultural Diversity Other Factors Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Our Region’s Geo-morphological, Political and Demographic Conditions

Natural Light’s Intensity in Antioquia

Landscape Diversity and Richness in this Territory

Hydro-climatology and Temperature in our Region

Inhabitants’ Physical Type and Ethnic and Cultural Diversity

Other Factors

Cluster de Cine MEDELLÍN Cinema Cluster Natural Light’s Intensity “ The daguerreotype from Observatory Street (Calle del Observatorio) made in 1842 in Bogota by Baron Gros did not only take an exposure of just 47 seconds, but it is clear in its detail and it shows the mountains in the correct perspective, which lets us consider very possible that the Baron were working at the time with recently imported equipment and that he knew of the latest technical innovations." (Serrano, 1983, p. 37 – our translation-). By the time of the first extant daguerreotype, that of Gros, we have that while in Bogotá exposure could take 47 seconds, in Europe, for a subject of similar composition and the same distance it could be longer than four minutes, all due to the intensity of light in the torrid zone at the height of Bogota. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Natural Light’s Intensity Facts such as that one have concluded, more than 150 years later, in the assertive construction of studies especially designed by foreign competitors in the cinema business, who take advantage of it, from the moment itself of location design, by using sliding covers and other versatile modules to facilitate the work of shot composition and scene design as well as the mise-en-scene in the cinema production process. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Richness and Diversity of Landscapes Antioquia’s variegated bio-systems and its consequent diversity of vegetable and animal species, together with the geo-morphology of the region, and of Colombia more generally, offer landscapes which create wide possibilities to compose contents and to include a variety of locations and set designs while developing cinema projects. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Hydro-climatology and Temperature Medellin’s relatively stable conditions of rainfall and temperature when compared with other cities in Colombia and out of the country, in addition to the short distances within its urban perimeter and among sub-regions of Antioquia allow for budgetary and scheduling savings in the production process. This allows local and foreign companies to develop their projects with a greater adjustment, and less surprises and limitations. Similarly, Medellin’s conditions of humidity and temperature allow for highly efficient processes. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Physical Types and Ethnic and Cultural Variety Antioquia Department and its capital city of Medellin possess a varied population which contributes greatly to the process of developing a mise-en-scene and working with a cultural diversity, resulting in an efficient communication process and the fulfillment of the goals of content producers within the film business. The region’s inhabitant’s genetics, the beauty of its women and the character of its male population facilitate the supply of a notable wealth of acting talent. The region’s bilingual potential is also worthy of consideration as a prominent aspect within the human landscape of Medellin and Antioquia. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Other Factors In addition to the factors mentioned above, the current infrastructure and that being developed according to the city and department development plans within a short and medium term suggest an enriching productive environment, all the more considering the national policies with which these can also be coupled and connected. This situation applies to all the value chain of a business centered on all the production companies located in this territory and their related components in the value and supply chain. The natural, historical and human landscapes of Antioquia and Medellin constitute an endless reserve of images, to which we can add the legacy of producers, directors and teachers whose work has shaped the profiles of many of the people working in the cinema activity as an art and a language. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Challenge The constitution of a cluster needs to start from the experience developed by well established value chains within the associated sectors of the film business in a way that they link all those who are parts of this chain; other experts and professionals in all fields included in the supply processes of the value chain of the film business will benefit from the actions derived of the collective effort towards this strategic initiative. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Goals To recognize the Cinematography and Audiovisual Councils at the department and city levels, in all legality and legitimacy and to establish the Departmental Cinematography Committee at a facility belonging to the departmental government. Also to secure the provision of infrastructure and operating resources needed for the effective fulfillment of its objectives and goals. Additionally, we will tend towards a similar goal for the Audiovisual Council, at the city government level. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Goals To influence film policy at the city, department and national levels regarding the destination of public budget resources, considering competitiveness rather than competition in their allocation. To promote the participation, support of credit lines and increasing the amount of funds destined as awards for the winning projects in contests, grants and similar initiatives at the three government levels Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Goals To propose to the Departmental Assembly, City Council and National Congress, as well as to other civil authorities at the appropriate levels the legislative projects and reforms that may be needed for the consolidation of this purpose. To achieve the formation of a structured system where the different exhibition windows become an efficacious platform in service of the promotion and spread of film contents within the region, the nation as well as internationally. We put special emphasis on Web2.0 and the securing of structured spaces within such platforms as Medellin Digital , Antioquia Digital and others at the national level. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Goals To Establish a Technological Vigilance and Competitive Intelligence (TV + CI) system for the cluster, which will benefit the search and contact labors among homologous organizations at the global level, in order to achieve a global exchange with all the links of similar chains in the world. To implement a great business fair involving inputs, talent and finished film works as well as those in progress that can be produced in Medellin. This fair will integrate all axes of which Medellin takes part as a cinema cluster, configuring a strategies and sales exercise without precedent. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Goals To open credit lines from the municipal, departmental and national organizations through the Bank of Opportunities (Banco de Oportunidades), IDEA and similar organizations for all film directors and producers who are working on projects within the jurisdiction of Medellin and the Department of Antioquia, as well as for those providers who are part of the supply chain of said producers and production companies. To work with the private banking sector in all manners appropriate to this purpose. To clearly define the pertinent components of the value and supply chain of cinema according to the new realities of this business and to promote reforms concerning the role of screenwriters and directors with regard to such topics as copyright, public and private law, among others, as well as the management and forecasting of the film business. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photographic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster The Goals To continue gaining the participation of the civil authorities at the regional and national levels as well as filmmakers and festivals, with the aim to consolidate differentiated and competitive actions in this industry. Additionally, to integrate similar collectives with their interests and capitals on the transcontinental level. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Sources - CARDONA, David. Cine y Competitividad . Bluelizard Group`s Documents and Files about Media. Medellín, The Bluelizard Open Round Table Group, 2008. 69 p. - PORTER, Michael. La Ventaja Competitiva de las Naciones . 1a Ed. Madrid. Vergara, 1991. 1025 p. - SERRANO, Eduardo. Historia de la Fotografía en Colombia . 1a ed. Bogotá. Museo de Arte Moderno de Bogotá y OP Gráficas, 1981. 333 p. Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Cluster de Cine MEDELLÍN Cinema Cluster Complementary Presentations (in Spanish) - The Blue Ocean Strategy by David Cardona from slideshare.net Qué es Estrategia by David Cardona from slideshare.net. La Composición Cinematográfica by David Cardona from slideshare.net . Tres Problemas Dinámicos en el Desarrollo y Gestión de Contenidos by David Cardona from slideshare.net Red Colombiana Audiovisual Luis Alberto Álvarez Córdoba by Juan Guillermo Vélez Yepes from slideshare.net Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Complementary Presentations (in Spanish)

- The Blue Ocean Strategy by David Cardona from slideshare.net

Qué es Estrategia by David Cardona from slideshare.net.

La Composición Cinematográfica by David Cardona from slideshare.net .

Tres Problemas Dinámicos en el Desarrollo y Gestión de Contenidos by David Cardona from slideshare.net

Red Colombiana Audiovisual Luis Alberto Álvarez Córdoba by Juan Guillermo Vélez Yepes from slideshare.net

Cluster de Cine MEDELLÍN Cinema Cluster Relevant Groups at facebook.com (In Spanish) Medellín Cluster del Cine / Medellín Cinema Cluster Red Colombiana Audiovisual Luis Alberto Álvarez In Memoriam Espacio Departamental de Participación Cinematográfica de Antioquia Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

Relevant Groups at facebook.com

(In Spanish)

Medellín Cluster del Cine / Medellín Cinema Cluster

Red Colombiana Audiovisual Luis Alberto Álvarez In Memoriam

Espacio Departamental de Participación Cinematográfica de Antioquia

Cluster de Cine MEDELLÍN Cinema Cluster ¡Muchas Gracias! Thank You! Un Lugar para el Mundo ANTIOQUIA A Place for the World National Photograpic NATPHO Real Colombia Images

David Cardona Cinema, Photography & Content Development Civil Engineer National University of Colombia (Universidad Nacional de Colombia) Producer’s Representative Antioquia Departmental Cinematography Council CDCA Curriculum Vitae and other activities: http://www.linkedin.com/in/davidcardona http://davidcardona.photoblog.com/ http://davidcardona.blogspot.com/ http://bluelizardgroup.photoblog.com/ http://catedraluisalbertoalvarez.blogspot.com/ http://davidcardona.wordpress.com/ http://www.slideshare.net/davidcardona/ http://www.facebook.com/davidcardonafilms/ [email_address] Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam National Photograpic NATPHO Real Colombia Images

National Photographic NATPHO Real Colombia Images Translation By Fernando Arenas Vélez Phd Cinema History Professor Critic and Founder Kinetoscopio [email_address] National Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam

National Photographic NATPHO Real Colombia Images NATPHO by Colombian Audiovisual Network Luis Alberto Álvarez In Memoriam [email_address] [email_address] [email_address] National Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam

National Photographic NATPHO Real Colombia Images ANTIOQUIA Un Lugar para el Mundo Cluster de Cine MEDELLÍN Cinema Cluster A Place for the World ANTIOQUIA Colombian Audiovisual Network LUIS ALBERTO ALVAREZ In Memoriam

Todos los Derechos Reservados All Rights Reserved by The blUElIzArd OpEn rOUnd tAblE Group Red Colombiana Audiovisual LUIS ALBERTO ALVAREZ In Memoriam Go to Spanish Language National Photograpic NATPHO Real Colombia Images