Delaney Listing Presentation


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Delaney Listing Presentation

  1. 1. DRE# 01769672
  2. 2. J.D. Power and Associates Prudential Real Estate “Highest Satisfaction for Home SellersAmong National Full Service Real Estate Firms”Prudential Real Estate Affi liates, Inc. received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2010Home Buyer Seller StudySM. Study based on 3,096 total evaluations measuring 5 fi rms and measures opinions of individuals who sold a home between March 2009 and April2010. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2010. Your experiences may vary. Visit
  3. 3. Top Quality ProfessionalsThe single most important decision you’ll make when selling your home iswhich company and agent you’ll choose to represent you in the sale.With more than 900 of the finest agents in the business today, our PrudentialCalifornia Realty firm proudly offers national recognition along with localexpertise. Our agents are committed. Through continuous training throughouttheir careers they learn to understand the complexities of real estate transactions,economic cycles, market conditions, pricing and negotiating strategies. They’realso trained in risk management strategies to help our home sellers recognizeand avoid legal pitfalls during the course of a transaction. Selecting a PrudentialCalifornia Realty agent to represent you is the first step to not only getting yourhome sold, but getting your home sold for more.Every Prudential California Realty sales professional is supported by anexperienced Sales Manager who can assist him or her in navigating through thetransaction.Our sales professionals are further supported by a professional marketingdepartment that assists the agent in getting the proper online and offlineexposure needed to get your home sold.
  5. 5. The Name Buyers and Sellers TrustNATIONWIDE STATISTICS:• 64,000 real estate sales professionals• 2,100 offices• $170.6 billion in sales volume in 2009• 616,000 transactions• Over 130 years of trust and confidence with consumer investments• Over 20 years of trust with real estate• Prudential spends over $90 million a year on high-profile advertising designed to keep its name at theforefront in Real Estate and financial services• Prudential’s powerful image helps bring buyers to your doorPEOPLE WANT TO DO BUSINESS WITH COMPANIES THEY TRUST.PRUDENTIAL’S NAME ON YOUR HOME ENHANCES ITS IMAGE FOR BUYERS.
  6. 6. Powerful Reach: The Prudential Real Estate Network Offices To sell your California home, turn to a Prudential California Realty professional who can masterfully launch your property into this vast network of offices and agents as well as the broader real estate market — both online and offline. SAN LUIS OBISPO ARROYO GRANDE SANTA 154 YNEZ SANTA MARIA 33 135 LOMPOC OJAI SANTA BARBARA 126 VENTURA MALIBU YORBA LINDA PALOS VERDES ANAHEIM HILLS RANCHO PALM DESERT ORANGE MIRAGE LA QUINTA RANCHO SANTA MARGARITA IRVINE MISSION VIEJO TEMECULA N LAGUNA NIGUELPrudential California Realty’s LAGUNA BEACH W E Network of office locations DANA POINT throughout Southern California. S Mexico Mazatlan Cabo San Lucas Cancun Puerto Vallarta Acapulco
  7. 7. The Signature Prudential Experience: It’s Beyond Compare.National StandingsRanked #11 in the Prudential NetworkOur Prudential California Realty firm is one of the largest residential real estatefirms in Southern California. Established in 1998, we’ve grown from a singleoffice to become the top firm in virtually every market we’re in. Currently, werank within the top 19 real estate companies in the North American Prudentialnetwork, operating three separate real estate sales corporations in Orange,Riverside and San Bernardino counties under a common Prudential CaliforniaRealty banner. Combined, these corporations comprise 9 offices and more than900 sales professionals listing and selling more than 5,000 homes locally in 2007alone, valued at more than 2.7 billion dollars in listing and sales volume.The passion, commitment and active involvement of the company’sowner shine through every aspect of the signature Prudentialexperience: Exceptional Service… Superior Results.Rich Cosner | President
  8. 8. Network Growth $129.4 Billion 406,000 SALES VOLUME TRANSACTIONS $29.8 Billion 201,000 In 2008, the combined total annual sales The number of transaction sides volume of all members of the Prudential reported by Prudential Real Estate sales Real Estate Network reached $129.4 professionals in 2008 was 406,000 — billion — an increase of 334.2% from a 102.0% increase since 1991. 1991’s $29.8 billion. nearly 1,940 approximately 62,000 OFFICES SALES pROFESSIONALS 869 23,800 In 2008, the Prudential Real Estate Network The Prudential Real Estate Network has grew through company sales, mergers, approximately 62,000 sales professionals acquisitions and recruiting. With nearly 1,940 — a 160.5% increase since 1991. offices, the Prudential Real Estate Network has increased its presence by 123.2% in the United States and Canada since 1991. Source: Prudential Real Estate Report on Key Historical Statistics © 2009, The Prudential Insurance Company of America. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.
  9. 9. The Signature Prudential Experience: It’s Beyond Compare. Prudential Real Estate has the Highest Average Sales Price. $344,232 PRUDENTIAL REAL ESTATE $244,163 $235,979 $229,714 $206,756 $219,490 $166,706 Realty ERA Coldwell Banker Century 21 Keller Williams Executives RE/MAXSource: Average Sales Price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. forfranchise networks recording at least 25,000 closed transaction sides in 2008, as reported in the 2009 Real Trends 500.© 2009. Prudential Financial. Prudential Real Estate brokerage services are offered through the independently ownedand operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financialcompany. and Prudential are registered service marks of The Prudential Insurance Company of America andare used herein under license. Equal Housing Opportunity.
  10. 10. Demand Drives ValueEXPOSURE CREATES DEMAND.DEMAND DRIVES THE PRICE.GREATER DEMAND EQUALS HIGHER PRICE.Prudential revolutionized Real Estate by adopting the law of retailpricing and marketing to create the highest price for your home.
  11. 11. Attracting Buyers: A Multi-Channel ApproachMy challenge is to create the demand for your property that attracts more buyers,providing you the best possible outcome.This requires careful market driven strategies and solutions: 1. AGGRESSIVE PRINT EXPOSURE 2. EXPANSIVE ONLINE EXPOSURE 3. INTENSIVE LOCAL AND NATIONAL NETWORKING 4. CUSTOM DIRECT MAIL ADVERTISING AND MARKETING MATERIALSIt takes a skillful combination of marketing techniques to direct maximum attention to your home. I willdevise a custom plan designed to bring qualified buyers to your door.
  12. 12. High Profile Print ExposurePrudential California Realty is one of the largest local real estate advertisers.From top real estate magazines to the Wall Street Journal, our company is consistently seen where it counts— making it more likely that buyers will begin their home search with Prudential. MEDIA CIRCULATION MEDIA CIRCULATION Coastal Living 85,000 The Ladera Post 6,365 Coast Magazine 45,000 Fine Homes International 30,000 (Including select New York Times insertion) Coastline Pilot 16,000 Los Angeles Times Coto De Caza News 21,000 Sunday Orange County 287,631 Daily Pilot 84,000 Los Angeles Times The Pilot 20,000 Saturday Westside 205,003 Daily Variety 80,000 Los Angeles Times The Desert Sun Saturday 75,000 Inland Empire 160,143 Dream Homes Register Home Finder 381,000 International 60,000 Press Enterprise 179,965 Dream Homes Canyon Life & Rancho Orange County 60,000 Santa Margarita News 17,245 California Home 100,000 Ladera Ranch News 11,000 Saddleback Valley News 50,421 Tustin News 26,747 Union Tribune Pennysaver 52,500 San Diego No. County 136,830 Preferred Homes 80,000 Sun Post 10,882 Homes & Land 57,000 Press Telegram Saturday 178,122 Wall Street Journal Press Telegram Sunday 190,725 Global Edition 1,990,000 L.A. Times 380,608 Wall Street Journal North County 146,254 Southwest Edition 187,000
  13. 13. Sweeping Online Exposure90% of home buyers use the Internet when searching for a home. Our company listings appear on a range of high-traffic Web sites. Since a majority of homeseekers now search on the Web, it’s important to know your home will be seen in all the right places.
  14. 14. Estates Marketing and Networking Showcasing upscale signature properties is truly an art. It requires access to sophisticated, state-of-the-art online and print marketing vehicles, a network of connections to reach elusive upper-tier buyers, and confident expertise in negotiating high-end transactions. Prudential California Realty has a history of selling fine homes. While its focus has widened significantly over the years, the firm has retained and strengthened its superb connections and reputation in upscale communities throughout Southern California. Through Prudential’s Fine Homes programs, operated by firms across the nation, we consistently attract the finest estate specialists in the field to deliver the one buyer from across the globe who wants your home. Proven EstateMarketing ResultsIn these exclusive circles, Prudential agents areunsurpassed — and their company’s support is unparalleled.
  16. 16. Listing SyndicationIN ADDITION TO ITS EXPOSURE ONWWW.PRUDENTIALCALIFORNIAREALTY.COM,YOUR PROPERTY CAN BE FOUND ON:>>>>>>>>>>>>>>>>>>>>>>>>>>>>> www.WSJ.comand over 150 more!
  17. 17. Realtor.comFEATURING YOUR HOME FIRSTEnhanced Homes™ on® ensures that your home is seen before most of the other homes in yourneighborhood and links buyers directly to your property’s details. • 86% of buyers spend more time on® • Featured Homes are seen 500% more often, on average, on days your home is featured. • Differentiates your home in front of millions of potential buyers. • Attracts targeted home searches to your property.
  18. 18. Trulia.comABOUT TRULIATrulia has revolutionized real estate search by offering a rich, intuitive user experience to help consumers findhomes for sale, track local market trends and connect directly with real estate professionals.Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 5 million consumerscome to each monthsearching for real estate information.This is a unique audience of seriousbuyers and sellers who need the help ofreal estate professionals:72% plan to make a real estate transactionwithin 12 months70% aren’t yet working with an agent42% are prequalified for a mortgage
  19. 19. Prudential PropertiesNow, the pool of buyers exposed to your home has become even larger, because when homeseekers indicate an interest in your market area, they’ll connect exclusively to Prudential.
  20. 20. Online Sellers Advantage A Full Online Brochure of Your Property Weekly Listing Activity ReportYour listing will stand out from the rest with OSA. Our exclusive benefits - for OSA users only - include a unique Pru ID thatconnects interested buyers with online property details. Schedule an Open House and the dates and times automatically displaywith property details on 200+ websites; email alerts are sent automatically to buyers who have an interest in the property.
  21. 21. Prudential’s PruTube Prudential Leverages the Power of YouTubeThe Premier Online Video Destination To Maximize Exposure For Your Home The power of video tours to get your home sold.
  22. 22. Video Syndication http://video. 76.8 percent of the total U.S. Internet audience views online video.Prudential’s video syndication places your Virtual Tour in front of this audience, so that your listing receives even more exposure to potential buyers.
  23. 23. Prudential’s iPhone AppAnother tool for buyers to access your property.
  24. 24. My Circle of Social MediaFacebook alone has over 200 million members and continues to grow. These users are potentialbuyers that we are able to capture by marketing through Social Networking.Twitter is a means of instant communication with potential buyers. Tweets about your listingare immediately available to those who are following you, even on their cell phones. Applicationssuch as TweetLister even tracks how many users clicked on the listing!LinkedIn is home to 12 million professionals throughout the world. Using this tool, real estateagents can connect with the click of a button to help secure buyers for your home.
  25. 25. Worldwide Connections A sizeable portion of all residential real estate transactions involve corporate relocations. These are some of the best buyers in today’s market. Their corporation arranges for the sale of their home, freeing their equity to purchase your home quickly. Your agent has many ways to expose your property to this huge pipeline of relocating buyers: • The Prudential Real Estate agent network generates over 100,000 referrals a year. • Prudential Real Estate Referral and Relocation Services, contracting with over 900 major organizations across North America. • SIRVA, Inc., a leader in providing relocation solutions to a diverse customer base around the world.Major corporations nationwide look to Prudential for relocation assistance. That creates a rich source of highly motivated buyers for your home.
  26. 26. Proven Pricing StrategyEstablishing the right pricing for your home is crucial to a successful sale. Ratherthan set a fixed price, we can use a powerful and proven Prudential strategycalled Value Range Marketing (VRM) to determine a price range for your home. Generally, it will extend from a figure higher than your home’s fixed price value toone designed to attract value-conscious buyers and initiate negotiation.How well does it work? Three out of four sellers using VRM rated their experience as good or excellent.How does Value Range Marketing benefit you?• Eliminates the worry of underpricing or overpricing your home. • Increases the likelihood of finding the right buyer. • Keeps your property competitive in the marketplace. • Exposes your property to a wider range of buyers. • Gets on the “shopping lists” of more buyers looking in your specific area. • Creates an environment for serious negotiation. • Brings you and your buyer together faster for a successful closing. Setting your home’s price correctly is the key to successful results. Guided by Prudential’s expertise, you’ll be able to make that decision with complete confidence.
  27. 27. The Art of Home Pricing Since most showings occur when a house is first placed on the market, sales agents encourage their active, qualified buyers to see newly listed homes first. Number of Buyer Showings Following these showings, activity decreases as only those buyers new to the market preview these homes. Consequently it is critical to position your home at the best price during its Number of Buyer Showings initial market exposure. 1 2 3 4 5 6 Weeks on Market 1 2 3 4 5 6 Weeks on Market List Price True Market Value Sales PriceList Price True Market Value 1 2 3 4 5 6 7 8 Sales Price Weeks on Market 1 2 3 4 5 6 7 8 Weeks on Market
  28. 28. How can you select the right agentwhen everyone claims they are the best?
  29. 29. Local Media Presence BR ANHTHURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE THURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE INSIDE INSIDE CITY REACHES MLB ALL-STAR AGREEMENT WITH GAME RETURNS TO LA HABRA COPS ANAHEIM PAGE 4 PAGE 3 YL ANETHURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE THURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE LA HABRA STUDENTS ANNUAL TIM RALLY TO SUPPORT SALMON GOLF LAID OFF TEACHERS CLASSIC SLATED PAGE 8 PAGE 4 HERALDS PICK UP KANSAS CITY INSIDEHONORS TOP CIF ROYALS SIGN FIRST INSIDE IN DIVISION 5 PICK COLON HUNDREDS2 SPORTS 1 SAY LIBRARY REOPENS SPORTS 1 0THURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE FAREWELL TO PNT THURSDAY, JULY 1, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE AFTER $ 1.4 MILLION BR FALLEN MARINE RENOVATION PAGE 5 PAGE 3Emma Jean Jorgenson, left, from Yorba Linda and Syliva Ronquillo from Brea, dance to the music of Ronnie and the Classics Remy Guyett, 8, of Anaheim Hills, embraces Dooley, a lab competing in the Yankee Doodle Dog Show on Saturday. > ERIC CARPENTER/STAFF FOURTH OF JULYduring the Brea Country Fair on Saturday. The annual event featured a variety of patriotic festivities. > LOU PONSI/STAFFHAPPY FOURTH GO+DO: ANAHEIM GEARS PLAN YOUR UP FOR ALL STAR WEEKEND GAME PAGE 8 PAGE 4 INSIDE INSIDETHE ANNUAL COUNTRY FAIR FEATURES ANAHEIM HILLS GROUP SPONSORS RUN, DOG SHOW, anaheimhills for local newsLOTS OF PATRIOTIC ACTIVITIES. PAGE 1 3 WHAT A DAY: KRINIK VALENCIA’S IF FIREWORKS. PAGE 6 KANSAS CITY LA HABRA MAN WINS NATIONAL YOU TALK ABOUT ROYALS SIGN FIRST ARRESTED WITH TRACK AWARD IT, IT WILL HAPPEN ROUND PICK METH $92,000 IN COLON PAGE 4 1 0 SPORTS SPORTS 1 1 PAGE 3 ORG FULTHURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE ALSO SERVING VILLA PARK THURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE GO+DO: GOMEZ: OFFICERTim Naftali, director of the Nixon Presidential Library & Museum, explains the process of preparing the newly arrived estimated40 million pages of documents from the Nixon presidency. They are housed in a 1 5,000-square -foot addition completed last PLAN YOUR Ashlyn Hoffman, 9, poses with her dog, Ginger Bread, before the Yankee Doodle Dog Show competition at Canyon High School. HONORED FORNovember. > JEBB HARRIS/OCREGISTER.COM WEEKEND > ERIC CARPENTER/STAFF RECOVERING CARSHOME IN Y.L. FOURTH OF JULY PAGE 9 PAGE 4 VALENCIA’S KRINIK BREA OLINDA GRAD WINS NATIONAL INSIDE INSIDE SPOT ON VYING FORARTIFACTS FROM NIXON’S PRESIDENCY HAVE BEEN MOVED TRACK AWARD REVELERS, DOGS GET A JUMP ON FOURTH PARTIES. OPRAH NETWORK yorbalinda for local newsTO NIXON LIBRARY’S NEW ARCHIVAL WAREHOUSE. PAGE 3 WOMAN BECOMES SPORTS 1 1 PAGE 7 CSUF NAMES news anaheim for local PAGE 6 ONE OF OUSD’S VICE PRESIDENT OF OLDEST GRADUATES ACADEMIC DIVISION PAGE 3 PAGE 3Zack Rogers, 5, of Placentia has his bike decorated and ready for the mini-bike parade Saturday as part of the festivities for the Judy Belvill of Beckman Coulter in Brea is inspired as she walks the survivors’ lap of the Relay for Life Saturday at Brea OlindaMignon Way block party. Residents on the street have hosted the annual get-together for the past few years. > LOU PONSI/STAFF High School. The 24-hour event raised money and awareness for cancer research. > LOU PONSI/STAFFCOMING TOGETHER WALKING FOR LIFE FIND OUT WHAT’S ARTIST HELPS HAPPENING RAISE MONEY AROUND TOWN FOR GULF COAST PAGE 1 0 PAGE 1 0NEIGHBORS HOLD ANNUAL BLOCK PARTY RELAY FOR LIFE EVENTS ON SATURDAY RAISE KEEP THE COMMUNITY IN TOUCH. PAGE 7 OLU GRAD COLE placentia for local news THOUSANDS FOR THE AMERICAN CANCER SOCIETY. PAGE 1 3 SUNNY HILLS’ PARK SELECTED TO USA PLACES AT JUNIOR TEAM TRIALS TOURNAMENT SPORTS 1 2 SPORTS 1 2Victoria Fleming, left, helps her friend Amy Gavello display the flag she won at the Orange County Public Library’s “Wheel of For-tune” booth during the community’s annual 3rd of July Celebration. > SCOTT PETERSON/CONTRIBUTING PHOTOGRAPHERHOLIDAY COLORS John Kelton, 56, of Fullerton loads up as he prepares to head to the Fullerton Interfaith Emergency Services’ food center to do- nate surplus produce. His aim is to help people in need while reducing yard and grocery store waste. > JEBB HARRIS/OCREGISTER.COM BOUNTIFUL RESIDENT SPEARHEADS GARDEN DONATIONS GATHERED AT FRED KELLY STADIUM TO FOR FOOD BANK. fullerton for local newsCELEBRATE THE FOURTH OF JULY A DAY EARLY. PAGE 1 1 PAGE 6
  30. 30. Just the Facts For the combined North Orange County communities of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia in January - June 2010* Who Sells Their Listings For The Most Amount Of Money? $632,000 Prudential California Realty $566,000 First Team $561,000 Tarbell $543,000 Remax Realty Center $486,000 Coldwell Banker Excellence $468,000 C21 Discovery $447,000 C21 Superstars Who Sold The Most Properties? Prudential California Realty sold 84% more properties than First Team Prudential California Realty sold 261% more properties than Tarbell Prudential California Realty sold 293% more properties than C21 Discovery Prudential California Realty sold 384% more properties than C21 Superstars Prudential California Realty sold 384% more properties than Coldwell Banker Excellence Prudential California Realty sold 607% more properties than Remax Realty Center Who Sold The Most Total Volume? Prudential California Realty had 106% more volume than First Team Prudential California Realty had 306% more volume than Tarbell Prudential California Realty had 315% more volume than C21 Superstars Prudential California Realty had 406% more volume than C21 Discovery Prudential California Realty had 496% more volume than Coldwell Banker Excellence Prudential California Realty had 660% more volume than Remax Realty Center What Are The Realty Firms Average Listing Prices On Homes Available? $879,000 Prudential California Realty $784,000 Remax Realty Center* Results for January 2010 as reported byTrendGraphix for the combined North Orange $710,000 C21 SuperstarsCounty communities of Anaheim Hills, Yorba Linda,Fullerton, Brea & Placentia. $706,000 First Team* All reports presented are based on datasupplied by the MRMLS/SCMLS or their memberassociations/brokers. Neither the MLS nor their $688,000 C21 Discoverymembers are in anyway responsible for theiraccuracy. Data maintained by the MLS or theirmembers may not reflect all real estate activities in $652,000 Tarbellthe market. Information deemed reliable but notguaranteed.Copyright TrendGraphix, Inc. $634,000 CB Excellence