david from
mediasauce talks
about social media.
08.13.09

objectives
– social media 101
– what is social media?
– why does it matter to you?
– relevance: potential to be a useful tool
– examples in action
– possibilities

a little bit about me…

work.

sauce.

it all matters!

social media
is about people,
not technology.

what’s old (natural)
is new again.

listen.
tell stories.
be honest.
have conversations.
make their lives better.

1,000,000
word of mouth

what is social media?

if you’re retired and widowed?
if you’re 25 and single?
if you’re 41 and married with 2 kids?
what does it
mean to be social?

if you’re retired and widowed?
if you’re 25 and single?
if you’re 41 and married with 2 kids?
social means something
different to everyone

why do you
join anything?
a club?
a church?
a fraternity?
a social network?

you join because it’s…
relevant (to your life)
interesting (to you)
social (connections)

hey there.
hello.
let’s knit!
social

media

social media

so why participate?

3 out of 4
americans use
social technology
forrester, the growth of social technology adoption, 2008

so what?

of online adults 18 – 24 have a
profile on a social network site
pew internet & american life project

of online adults 25 – 34 have a
profile on a social network site
pew internet & american life project

of online adults 35 – 44 have a
profile on a social network site
pew internet & american life project

of online adults 45 – 54 have a
profile on a social network site
pew internet & american life project

of online adults 55 – 65+ have a
profile on a social network site
pew internet & american life project

what’s the
for business?

social media
is here
to stay.

social media creates BIG
opportunities to be first movers

whoever has
the most connections
changes the game.

whoever has
the most connections
changes the game.

whoever has
the most connections
changes the game.

whoever has
the most connections
changes the game.

whoever has
the most connections
changes the game.

lesson of the day...

lesson of the day...
93% of americans believe a
company should have a
presence in social media
2008 cone business in social media study

…

…
85% believe a company
should not only be present,
but should interact with its
consumers via social media
2008 cone business in social media study

so what do you do?

so what do you do?

so what do you do?
it varies, based on the business

so what do you do?
being relevant and adding value
are always key elements

so what do you do?
do something!

“i knew a man who grabbed a
cat by the tail…
– mark twain

“i knew a man who grabbed a
cat by the tail…
and learned 40%
more about cats than
the man who didn’t”
– mark twain

it's not about putting up a
billboard on I-94 anymore…

it's about
connecting
with people

the big five

what’s facebook?
– a social networking site
– users create profiles, add friends,
send messages
– users join networks organized by city,
workplace, interest, school, etc

facebook stats
– more than 200 million users
– 122 million unique visitors last month
– 5 billion minutes spent on the site each day

why facebook matters
– your personal rolodex
– keeps people connected
– find long lost connections & make new ones
– support causes and organizations
– build relationships (understand your contacts)

facebook in action…

Chase Bank – over 49,000 fans
– financial advice & credit tips,
– earn points for purchases and paying bills on time

New York Times – over 362,000 fans
– post news updates and video stories
– encourage “fan” dialogue about news topics

Montana Electric Cooperative
– over 108 members
– post relevant links and resources

what’s linkedin?
– social networking site
– business oriented / professional networking
– allows users to maintain a contact list
of people they know and trust
– users can join groups and ask questions
to the community

linkedin stats
– 43 million registered users
– 12 million unique visitors last month
– users span 170 different industries
in over 200 countries
– a new member joins every half second

why linkedin matters
– maintain up-to-date info on contacts
– get new business; make new connections
– meet new people; share contacts
– collaborate on business

linkedin in action…

Coca Cola

what’s youtube?
– free video sharing site
– registered users can upload unlimited videos
– allows video sharing through websites,
mobile devices, blogs and email
– with an internet connection you can upload
a video in seconds and share with millions

youtube stats
– one billion videos are watched each day
– every minute, 10 hours of video is uploaded
– over 500 years of material

why youtube matters
– it’s a searchable micro-television station
– you can create a channel & tell your story
– people are there seeking entertainment

youtube in action…

what’s flickr?
– image & video sharing / hosting website
– photo organization and tagging system
– partners with 3rd parties for printing of
merchandise (cards, stationery, etc)
– allows for both private and public
access settings

flickr stats
– 33 million users
– over 3.6 billions images
– more than 3,000 uploads each minute

why flickr matters
– easy photo sharing
– safe storage and more space
– creates transparency
– tells your story; shows who you are
– can help search engines find you

flickr in action…

what’s twitter?
– microblogging service
– text based posts with a maximum of
140 characters
– can be sent via mobile texting, instant
messaging or the web
– users subscribe as “followers” to
receive other users’ updates

twitter stats
– 6 million unique visitors each month
– 3,000,000 tweets per day
– 70% of Twitter joined in 2008
– 5% of Twitter has over 250 followers
– majority is male 35-45 yrs old

why twitter matters
– prospecting
– connecting (talk directly to your members)
– reputation (monitor / create / recreate)
– your own focus group (be a fly on the wall)
– make announcements

twitter in action…

bonus round

slideshare.net

niche networks

niche networks

social bookmarking

one eye to the web

see the
big potential
in social media

more examples
in action

my.barackobama.com

“...it was the network, stupid!”
joe trippi
campaign advisor and online political guru

obama empowered
the masses to unite
around “Yes We Can”

obama empowered
the masses to unite
around “Yes We Can”
set personal goals

obama empowered
the masses to unite
around “Yes We Can”
set personal goals
local fundraising campaigns

obama empowered
the masses to unite
around “Yes We Can”
set personal goals
local fundraising campaigns
simple tools for people that care

of the population joined
my.barackobama.com
(approx. 1 million people)

of registered voters

lesson of the day, take 2...

of your audience
can create a successful
and engaging community

people
want to be a
part of something

of americans want
companies to solicit
feedback on their
products and services.
2008 cone business in social media study

the power of
human connection

connect
engage
listen

people like to
matter

email me:
– david.cain@mediasauce.com
find me:
– linkedin.com/in/davidbcain
work with me:
– mediasauce.com/people/dcain