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Social Media Mania - St Louis

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A presentation on social media basics, the top 5 platforms to use and 5 keys for successful use of social media.

A presentation on social media basics, the top 5 platforms to use and 5 keys for successful use of social media.

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  • 1. david from mediasauce talks about social media. 04.17.09
  • 2. objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful tool – examples in action – possibilities
  • 3. a little bit about me…
  • 4. work.
  • 5. sauce.
  • 6. it all matters!
  • 7. social media is about people, not technology.
  • 8. what’s old (natural) is new again.
  • 9. tell stories. be honest. listen to others. have conversations. make their lives better.
  • 10. word of mouth 1000000
  • 11. what is social media?
  • 12. what does it mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
  • 13. social means something different to everyone if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
  • 14. why do you join anything? a fraternity? a club? a church? a social network?
  • 15. you join because it’s… uniting (with people) relevant (to your life) interesting (to you)
  • 16. social hey there. hello. let’s knit!
  • 17. media
  • 18. social media
  • 19. 75% of online adults 18 – 24 have a profile on a social network site pew internet & american life project
  • 20. 57% of online adults 25 – 34 have a profile on a social network site pew internet & american life project
  • 21. 30% of online adults 35 – 44 have a profile on a social network site pew internet & american life project
  • 22. 19% of online adults 45 – 54 have a profile on a social network site pew internet & american life project
  • 23. 17% of online adults 55 – 65+ have a profile on a social network site pew internet & american life project
  • 24. what’s the BIG PICTURE for business?
  • 25. social media is here to stay.
  • 26. social media creates big opportunities to be first movers .
  • 27. whoever has the connections (audience that will act) can change the world .
  • 28. big lesson of the day...
  • 29. big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study
  • 30. and …
  • 31. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
  • 32. so what do you do?
  • 33.  
  • 34.  
  • 35.  
  • 36. so what do you do? it varies, always based on business
  • 37. so what do you do? be ing relevant and add ing value are always key elements
  • 38. possibilities… -- the future of energy -- the economy -- saving energy saves $$ -- legislation (being green)
  • 39. it's not about putting up a billboard on I-83 anymore. it's about building relationships with people. tom rowe, web guru Baltimore Area Convention & Visitors Association
  • 40. the big five
  • 41.  
  • 42.  
  • 43. the facebook value… – more than 175 million active users – your personal rolodex
  • 44. why facebook matters – keeps people connected – find long lost connections & make new ones – support causes and organizations – build relationships (understand your contacts)
  • 45. facebook in action…
  • 46. Chase Bank – over 49,000 fans – financial advice & credit tips, – earn points for purchases and paying bills on time
  • 47. New York Times – over 362,000 fans – post news updates and video stories – encourage “fan” dialogue about news topics
  • 48.  
  • 49.  
  • 50. the linkedin value – leverage other people’s database – find new business – connect with new people - everywhere
  • 51. why linkedin matters – get new business; make new connections – meet new people; share contacts – collaborate on business
  • 52. linkedin in action…
  • 53.  
  • 54. Coca Cola
  • 55.  
  • 56.  
  • 57. the youtube value – entertainment – one billion videos are watched each day – during this presentation, 600 hours of video will have been uploaded – over 500 years of material
  • 58. why youtube matters – it’s a searchable micro-television station – you can create a channel & tell your story – people are there seeking entertainment
  • 59. youtube in action…
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64.  
  • 65. the flickr value – easy photo sharing, safe storage, more space – 33 million users and 3 billion images – more than 3000 uploads each minute
  • 66. why flickr matters – creates transparency – tells your story; shows who you are – can help search engines find you
  • 67. flickr in action…
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72. the twitter value – microblogging service – 70% of Twitter joined in 2008 – 5% of Twitter has over 250 followers – majority is male 35-45 yrs old
  • 73. why twitter matters – starting to replace RSS feeds – your own focus group (be a fly on the wall) – talk directly to your customers – make announcements
  • 74. twitter in action…
  • 75.  
  • 76.  
  • 77.  
  • 78. see the big potential in social media
  • 79. more examples in action
  • 80. my.barackobama.com
  • 81. “ ...it was the network, stupid!” joe trippi campaign advisor and online political guru
  • 82. obama empowered the masses to unite around “Yes We Can”
  • 83. obama empowered the masses to unite around “Yes We Can” set personal goals
  • 84. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
  • 85. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
  • 86. 0.3% of the population joined my.barackobama.com (approx. 1 million people)
  • 87. 0.6% of registered voters
  • 88. big lesson of the day, take 2...
  • 89. 1–2% of your audience can create a successful and engaging community
  • 90. people want to be a part of something bigger
  • 91. 41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
  • 92.  
  • 93. the power of human connection
  • 94. engage connect listen
  • 95. people like to matter
  • 96. websites as destinations are becoming less relevant.
  • 97. get your ideas to spread.
  • 98. BE NICE TO ME. I’m going to blog about this later.
  • 99. 5 keys to successful use of social media
  • 100. understand your central value to the user and have a “join strategy” 1
  • 101. make it social . host the dialogue and let others create the content. 2
  • 102. make sure it is central to your strategy . it can’t be an afterthought. 3
  • 103. create an ubiquitous presence on many new media platforms and cross-promote 4
  • 104. nurture and don’t give up . ensure there is ongoing value to your members 5
  • 105. questions…
  • 106. email me: – [email_address] find me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain