david from mediasauce talks about social media. 04.17.09

objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful tool – examples in action – possibilities

a little bit about me…

work.

sauce.

it all matters!

social media is about people, not technology.

what’s old (natural) is new again.

tell stories. be honest. listen to others. have conversations. make their lives better.

word of mouth 1000000

what is social media?

what does it mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?

social means something different to everyone if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?

why do you join anything? a fraternity? a club? a church? a social network?

you join because it’s… uniting (with people) relevant (to your life) interesting (to you)

social hey there. hello. let’s knit!

media

social media

75% of online adults 18 – 24 have a profile on a social network site pew internet & american life project

57% of online adults 25 – 34 have a profile on a social network site pew internet & american life project

30% of online adults 35 – 44 have a profile on a social network site pew internet & american life project

19% of online adults 45 – 54 have a profile on a social network site pew internet & american life project

17% of online adults 55 – 65+ have a profile on a social network site pew internet & american life project

what’s the BIG PICTURE for business?

social media is here to stay.

social media creates big opportunities to be first movers .

whoever has the connections (audience that will act) can change the world .

big lesson of the day...

big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study

and …

and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study

so what do you do?

so what do you do? it varies, always based on business

so what do you do? be ing relevant and add ing value are always key elements

possibilities… -- the future of energy -- the economy -- saving energy saves $$ -- legislation (being green)

it's not about putting up a billboard on I-83 anymore. it's about building relationships with people. tom rowe, web guru Baltimore Area Convention & Visitors Association

the big five

the facebook value… – more than 175 million active users – your personal rolodex

why facebook matters – keeps people connected – find long lost connections & make new ones – support causes and organizations – build relationships (understand your contacts)

facebook in action…

Chase Bank – over 49,000 fans – financial advice & credit tips, – earn points for purchases and paying bills on time

New York Times – over 362,000 fans – post news updates and video stories – encourage “fan” dialogue about news topics

the linkedin value – leverage other people’s database – find new business – connect with new people - everywhere

why linkedin matters – get new business; make new connections – meet new people; share contacts – collaborate on business

linkedin in action…

Coca Cola

the youtube value – entertainment – one billion videos are watched each day – during this presentation, 600 hours of video will have been uploaded – over 500 years of material

why youtube matters – it’s a searchable micro-television station – you can create a channel & tell your story – people are there seeking entertainment

youtube in action…

the flickr value – easy photo sharing, safe storage, more space – 33 million users and 3 billion images – more than 3000 uploads each minute

why flickr matters – creates transparency – tells your story; shows who you are – can help search engines find you

flickr in action…

the twitter value – microblogging service – 70% of Twitter joined in 2008 – 5% of Twitter has over 250 followers – majority is male 35-45 yrs old

why twitter matters – starting to replace RSS feeds – your own focus group (be a fly on the wall) – talk directly to your customers – make announcements

twitter in action…

see the big potential in social media

more examples in action

my.barackobama.com

“ ...it was the network, stupid!” joe trippi campaign advisor and online political guru

obama empowered the masses to unite around “Yes We Can”

obama empowered the masses to unite around “Yes We Can” set personal goals

obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns

obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care

0.3% of the population joined my.barackobama.com (approx. 1 million people)

0.6% of registered voters

big lesson of the day, take 2...

1–2% of your audience can create a successful and engaging community

people want to be a part of something bigger

41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study

the power of human connection

engage connect listen

people like to matter

websites as destinations are becoming less relevant.

get your ideas to spread.

BE NICE TO ME. I’m going to blog about this later.

5 keys to successful use of social media

understand your central value to the user and have a “join strategy” 1

make it social . host the dialogue and let others create the content. 2

make sure it is central to your strategy . it can’t be an afterthought. 3

create an ubiquitous presence on many new media platforms and cross-promote 4

nurture and don’t give up . ensure there is ongoing value to your members 5

questions…

email me: – [email_address] find me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain