david from mediasauce talks about social media. 03.13.09

objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful too – examples in action – possibilities

work.

sauce.

it all matters!

social media is about people, not technology.

what’s old (natural) is new again.

tell stories. be honest. listen to others. make their lives better.

word of mouth 1000000

what is social media?

what does it mean to be social? if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?

social means something different to everyone if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?

why do you join anything? a fraternity? a club? a church? a social network?

you join because it’s… uniting (with people) relevant (to your life) interesting (to you)

social hey there. hello. let’s knit!

media

social media

75% of online adults 18 – 24 have a profile on a social network site pew internet & american life project

57% of online adults 25 – 34 have a profile on a social network site pew internet & american life project

30% of online adults 35 – 44 have a profile on a social network site pew internet & american life project

19% of online adults 45 – 54 have a profile on a social network site pew internet & american life project

17% of online adults 55 – 65+ have a profile on a social network site pew internet & american life project

what’s the BIG PICTURE for businesses?

social media is here to stay.

social media creates big opportunities to be first movers.

whoever has the connections can change the world .

big lesson of the day...

big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study

and …

and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study

so what do you do?

so what do you do? it varies, always based on business

so what do you do? be ing relevant and add ing value are always key elements

it's not about putting up a billboard on I-83 anymore. it's about building relationships with people. tom rowe, web guru Baltimore Area Convention & Visitors Association

the big five

the facebook value… – more than 175 million active users – your personal rolodex

why facebook matters – stay connected with friends and family – find long lost connections – support causes and organizations – understand your contacts

facebook in action…

Chase Bank – over 49,000 fans – financial advice & credit tips, – earn points for purchases and paying bills on time

New York Times – over 362,000 fans – post news updates and video stories – encourage “fan” dialogue about news topics

the linkedin value – leverage other people’s database – find new business – connect with new people - everywhere

why linkedin matters – get new business; make new connections – meet new people; share contacts – collaborate on business

linkedin in action…

Coca Cola

the youtube value – one billion videos are watched each day – during this presentation, 600 hours of video will have been uploaded – over 500 years of material

why youtube matters – people are there seeking entertainment – it’s a searchable micro-television station – you can create a channel & tell your story

youtube in action…

the flickr value – easy photo sharing – 33 million users and 3 billion images – more than 3000 uploads each minute

why flickr matters – shows brand transparency – tells your story; shows who you are – can help search engines find you

flickr in action…

the twitter value – microblogging service – starting to replace RSS feeds – promote; update; connect

why twitter matters – let people talk to you directly – your own focus group – be a fly on the wall – talk directly to your customers – make announcements

twitter in action…

see the big potential in social media

more examples in action

my.barackobama.com

“ ...it was the network, stupid!” joe trippi campaign advisor and online political guru

obama empowered the masses to unite around “Yes We Can”

obama empowered the masses to unite around “Yes We Can” set personal goals

obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns

0.3% of the population registered at my.barackobama.com (approx. 1 million people)

1–2% of your audience can create a successful and engaging community

don’t build walled gardens

people want to be a part of something bigger

41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study

the power of human connection

engage connect listen

people like to be a part of something meaningful

possibilities… – the future of energy – the troubled economy – making a difference

power ful ties power ful connections power ties

– connect members – build powerful ties – promote through networks operation online roundup

5 keys to successful use of social media

Understand your central value to the user and have a “join strategy” 1

make it social . let users create the content, share, and be in control. 2

make sure it is central to your strategy . it can’t be an afterthought. 3

Create an ubiquitous presence on many new media platforms and cross-promote 4

Nurture and don’t give up . Ensure there is ongoing value to your members 5

questions…

email me: – [email_address] find me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain