Getting Social with Media

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A presentation on social media basics, the top 5 platforms to use and 5 keys for successful use of social media.

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Getting Social with Media

  1. 1. david from mediasauce talks about social media. 03.13.09
  2. 2. objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful too – examples in action – possibilities
  3. 3. work.
  4. 4. sauce.
  5. 5. it all matters!
  6. 6. social media is about people, not technology.
  7. 7. what’s old (natural) is new again.
  8. 8. tell stories. be honest. listen to others. make their lives better.
  9. 9. word of mouth 1000000
  10. 10. what is social media?
  11. 11. what does it mean to be social? if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?
  12. 12. social means something different to everyone if you’re 42 and married with 3 kids? if you’re 25 and single? if you’re retired and widowed?
  13. 13. why do you join anything? a fraternity? a club? a church? a social network?
  14. 14. you join because it’s… uniting (with people) relevant (to your life) interesting (to you)
  15. 15. social hey there. hello. let’s knit!
  16. 16. media
  17. 17. social media
  18. 18. 75% of online adults 18 – 24 have a profile on a social network site pew internet & american life project
  19. 19. 57% of online adults 25 – 34 have a profile on a social network site pew internet & american life project
  20. 20. 30% of online adults 35 – 44 have a profile on a social network site pew internet & american life project
  21. 21. 19% of online adults 45 – 54 have a profile on a social network site pew internet & american life project
  22. 22. 17% of online adults 55 – 65+ have a profile on a social network site pew internet & american life project
  23. 23. what’s the BIG PICTURE for businesses?
  24. 24. social media is here to stay.
  25. 25. social media creates big opportunities to be first movers.
  26. 26. whoever has the connections can change the world .
  27. 27. big lesson of the day...
  28. 28. big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study
  29. 29. and …
  30. 30. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
  31. 31. so what do you do?
  32. 35. so what do you do? it varies, always based on business
  33. 36. so what do you do? be ing relevant and add ing value are always key elements
  34. 37. it's not about putting up a billboard on I-83 anymore. it's about building relationships with people. tom rowe, web guru Baltimore Area Convention & Visitors Association
  35. 38. the big five
  36. 41. the facebook value… – more than 175 million active users – your personal rolodex
  37. 42. why facebook matters – stay connected with friends and family – find long lost connections – support causes and organizations – understand your contacts
  38. 43. facebook in action…
  39. 44. Chase Bank – over 49,000 fans – financial advice & credit tips, – earn points for purchases and paying bills on time
  40. 45. New York Times – over 362,000 fans – post news updates and video stories – encourage “fan” dialogue about news topics
  41. 47. the linkedin value – leverage other people’s database – find new business – connect with new people - everywhere
  42. 48. why linkedin matters – get new business; make new connections – meet new people; share contacts – collaborate on business
  43. 49. linkedin in action…
  44. 51. Coca Cola
  45. 54. the youtube value – one billion videos are watched each day – during this presentation, 600 hours of video will have been uploaded – over 500 years of material
  46. 55. why youtube matters – people are there seeking entertainment – it’s a searchable micro-television station – you can create a channel & tell your story
  47. 56. youtube in action…
  48. 62. the flickr value – easy photo sharing – 33 million users and 3 billion images – more than 3000 uploads each minute
  49. 63. why flickr matters – shows brand transparency – tells your story; shows who you are – can help search engines find you
  50. 64. flickr in action…
  51. 68. the twitter value – microblogging service – starting to replace RSS feeds – promote; update; connect
  52. 69. why twitter matters – let people talk to you directly – your own focus group – be a fly on the wall – talk directly to your customers – make announcements
  53. 70. twitter in action…
  54. 74. see the big potential in social media
  55. 75. more examples in action
  56. 76. my.barackobama.com
  57. 77. “ ...it was the network, stupid!” joe trippi campaign advisor and online political guru
  58. 78. obama empowered the masses to unite around “Yes We Can”
  59. 79. obama empowered the masses to unite around “Yes We Can” set personal goals
  60. 80. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
  61. 81. 0.3% of the population registered at my.barackobama.com (approx. 1 million people)
  62. 82. 1–2% of your audience can create a successful and engaging community
  63. 83. don’t build walled gardens
  64. 84. people want to be a part of something bigger
  65. 85. 41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
  66. 87. the power of human connection
  67. 88. engage connect listen
  68. 89. people like to be a part of something meaningful
  69. 90. possibilities… – the future of energy – the troubled economy – making a difference
  70. 91. power ful ties power ful connections power ties
  71. 92. – connect members – build powerful ties – promote through networks operation online roundup
  72. 93. 5 keys to successful use of social media
  73. 94. Understand your central value to the user and have a “join strategy” 1
  74. 95. make it social . let users create the content, share, and be in control. 2
  75. 96. make sure it is central to your strategy . it can’t be an afterthought. 3
  76. 97. Create an ubiquitous presence on many new media platforms and cross-promote 4
  77. 98. Nurture and don’t give up . Ensure there is ongoing value to your members 5
  78. 99. questions…
  79. 100. email me: – [email_address] find me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain

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