David   from MediaSauce  talks about social media. 06.04.10
becoming social –   what is social media? –   why does it matter? –   how can you  get started?
a little bit about me…
work.
sauce.
it all matters!
social media  is about people,  not technology.
what’s old (natural)  is new again.
listen. tell stories. be honest. have conversations.
word of mouth  1,000,000
what is social media?
what does it  mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and wido...
social means something  different  to everyone. if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re r...
why do you  join anything? fraternity? cause? church? a social network?
you join because it’s… social (connections) relevant (to your life) interesting (to you)
social hey there. hello. let’s knit!
media
social media
so why participate?
3 out of 4  americans use  social technology forrester, the growth of social technology adoption, 2008
so what?
online adults with a social network profile age group 30% 35-44 19% 45-54 17% 55+ 25-34 57% 18-24 75%
what’s the   BIG PICTURE   for business?
social media  is here to stay.
social media creates BIG opportunities to be first movers
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
big   lesson of the day...
big   lesson of the day... 93% of americans believe  a company should have a presence in social media 2008 cone business i...
and …
and … 85% believe a company should  not only  be present, but should interact with its consumers via social media 2008 con...
so what do you do? it varies, based on the business
so what do you do? be ing  relevant  and  add ing  value  are always key elements
get in the game
i knew a man who grabbed  a cat by the tail… –   mark twain   “
i knew a man who grabbed  a cat by the tail… and learned  40% more about cats than  the man who didn’t –   mark twain   “ ...
do something! … to build  connections
it's not about putting up a billboard on I-70 anymore…
it's about  connecting  with people
not about shouting  a message
the big five
your personal  rolodex 484 million   unique visitors last month
 
50 million   registered users in 170 industries your business  rolodex
 
searchable micro-television  24 hours of video   uploaded each minute
 
3.6 billion images at flickr.com searchable scrapbook
 
27.3 million tweets each day micro- blogging
 
see the  big potential  in social media
= time
example  in action
my.barackobama.com
obama empowered  the masses to  unite  around “Yes We Can”
obama empowered  the masses to  unite  around “Yes We Can” set personal goals
obama empowered  the masses to  unite  around “Yes We Can” set personal goals local fundraising campaigns
obama empowered  the masses to  unite  around “Yes We Can” set personal goals local fundraising campaigns simple tools for...
people need to  matter
0.3% of the population joined my.barackobama.com (approx. 1 million people)
0.6% of registered voters
1.2% of registered  democratic voters
big   lesson of the day, take 2...
1–2% of your audience  can create a successful  and activated community
example  in action
41%   of americans want  companies to solicit  feedback on their  products and services.   2008 cone business in social me...
 
keys to  successful use  of social media 5
understand your  central  value  to the user  and have a “join strategy” 1
If I didn’t work here,  would I care about that? Ask yourself… ” “
make it  social .  don’t fake it and  let others participate. 2
Is there a member  to member bond? Ask yourself… ” “
make sure it is  central to your  strategy .  it can’t be an afterthought. 3
Do you have a plan and  is everyone onboard? Ask yourself… ” “
create an  ubiquitous  presence on many new media platforms and cross-promote. 4
Don’t expect a successful launch “day” Tell yourself…
do something …  but don’t feel like you  have to do everything. 5
Are you in  the right places? Ask yourself… ” “
content is king. Remind yourself…
things you  can do this week 5
register your brand in social platforms that matter to your audience. 1
monitor. set alerts for  your industry. 2
listen  to your audience.  find them where they are. survey what they like. 3
explore  social  bookmarking.   4
set time aside to explore …  follow others, find industry experts, share knowledge. 5
contact me: –  [email_address] link up with me: –  linkedin.com/in/davidbcain work with me: –  mediasauce.com/people/dcain
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An intro to social media, "Becoming Social" covers the top 5 networks your company should be present in and tips for connecting with your audience.

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  • People like to matter, people want to play on the team. Respect collective user value and self generated content.
  • is.group Beginner Presentation

    1. 1. David from MediaSauce talks about social media. 06.04.10
    2. 2. becoming social – what is social media? – why does it matter? – how can you get started?
    3. 3. a little bit about me…
    4. 4. work.
    5. 5. sauce.
    6. 6. it all matters!
    7. 7. social media is about people, not technology.
    8. 8. what’s old (natural) is new again.
    9. 9. listen. tell stories. be honest. have conversations.
    10. 10. word of mouth 1,000,000
    11. 11. what is social media?
    12. 12. what does it mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
    13. 13. social means something different to everyone. if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
    14. 14. why do you join anything? fraternity? cause? church? a social network?
    15. 15. you join because it’s… social (connections) relevant (to your life) interesting (to you)
    16. 16. social hey there. hello. let’s knit!
    17. 17. media
    18. 18. social media
    19. 19. so why participate?
    20. 20. 3 out of 4 americans use social technology forrester, the growth of social technology adoption, 2008
    21. 21. so what?
    22. 22. online adults with a social network profile age group 30% 35-44 19% 45-54 17% 55+ 25-34 57% 18-24 75%
    23. 23. what’s the BIG PICTURE for business?
    24. 24. social media is here to stay.
    25. 25. social media creates BIG opportunities to be first movers
    26. 26. whoever has the most connections changes the game.
    27. 27. whoever has the most connections changes the game.
    28. 28. whoever has the most connections changes the game.
    29. 29. whoever has the most connections changes the game.
    30. 30. big lesson of the day...
    31. 31. big lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study
    32. 32. and …
    33. 33. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
    34. 34. so what do you do? it varies, based on the business
    35. 35. so what do you do? be ing relevant and add ing value are always key elements
    36. 36. get in the game
    37. 37. i knew a man who grabbed a cat by the tail… – mark twain “
    38. 38. i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t – mark twain “ ”
    39. 39. do something! … to build connections
    40. 40. it's not about putting up a billboard on I-70 anymore…
    41. 41. it's about connecting with people
    42. 42. not about shouting a message
    43. 43. the big five
    44. 44. your personal rolodex 484 million unique visitors last month
    45. 46. 50 million registered users in 170 industries your business rolodex
    46. 48. searchable micro-television 24 hours of video uploaded each minute
    47. 50. 3.6 billion images at flickr.com searchable scrapbook
    48. 52. 27.3 million tweets each day micro- blogging
    49. 54. see the big potential in social media
    50. 55. = time
    51. 56. example in action
    52. 57. my.barackobama.com
    53. 58. obama empowered the masses to unite around “Yes We Can”
    54. 59. obama empowered the masses to unite around “Yes We Can” set personal goals
    55. 60. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
    56. 61. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
    57. 62. people need to matter
    58. 63. 0.3% of the population joined my.barackobama.com (approx. 1 million people)
    59. 64. 0.6% of registered voters
    60. 65. 1.2% of registered democratic voters
    61. 66. big lesson of the day, take 2...
    62. 67. 1–2% of your audience can create a successful and activated community
    63. 68. example in action
    64. 69. 41% of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
    65. 71. keys to successful use of social media 5
    66. 72. understand your central value to the user and have a “join strategy” 1
    67. 73. If I didn’t work here, would I care about that? Ask yourself… ” “
    68. 74. make it social . don’t fake it and let others participate. 2
    69. 75. Is there a member to member bond? Ask yourself… ” “
    70. 76. make sure it is central to your strategy . it can’t be an afterthought. 3
    71. 77. Do you have a plan and is everyone onboard? Ask yourself… ” “
    72. 78. create an ubiquitous presence on many new media platforms and cross-promote. 4
    73. 79. Don’t expect a successful launch “day” Tell yourself…
    74. 80. do something … but don’t feel like you have to do everything. 5
    75. 81. Are you in the right places? Ask yourself… ” “
    76. 82. content is king. Remind yourself…
    77. 83. things you can do this week 5
    78. 84. register your brand in social platforms that matter to your audience. 1
    79. 85. monitor. set alerts for your industry. 2
    80. 86. listen to your audience. find them where they are. survey what they like. 3
    81. 87. explore social bookmarking. 4
    82. 88. set time aside to explore … follow others, find industry experts, share knowledge. 5
    83. 89. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain

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