is.group Advanced Presentation

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Regarding social media, it's hard to figure out how to activate an audience and find ways to connect with them. Social Media Mania talks about ways to connect online and describes 3 opportunities you might be missing!

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  • People like to matter, people want to play on the team. Respect collective user value and self generated content.
  • What happens if someone parachutes into a subpage on your site? Can they get where they need to go? EXAMPLE ABOVE: someone linked to an article in the health & wellness section of Kraft Foods.
  • WHAT IF THE 200 POSTED ON THEIR WALL? - 2,500
  • Promote ownership….. TELL KATIE / CONDO STORY
  • is.group Advanced Presentation

    1. 1. David from MediaSauce talks about social media. 06.04.10
    2. 2. social media mania – what 3 opportunities might you be missing? – how can you activate connections? – what is social media marketing’s ROI?
    3. 3. a little bit about me…
    4. 4. work.
    5. 5. sauce.
    6. 6. it all matters!
    7. 7. social media is about people, not technology.
    8. 8. why do you join anything? fraternity? cause? church? a social network?
    9. 9. you join because it’s… social (connections) relevant (to your life) interesting (to you)
    10. 10. being social means relationships emotions connections
    11. 11. whoever has the most connections changes the game.
    12. 12. whoever has the most connections changes the game.
    13. 13. whoever has the most connections changes the game.
    14. 14. whoever has the most connections changes the game.
    15. 15. so how do you build connections & spark emotions? it varies, based on the business
    16. 16. so how do you build connections & spark emotions? be ing relevant and add ing value are always key elements
    17. 17. get in the game
    18. 18. i knew a man who grabbed a cat by the tail… – mark twain “
    19. 19. i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t – mark twain “ ”
    20. 20. 3 opportunities you might be missing
    21. 21. social search potential opportunity #1
    22. 22. you’ve heard of search, but what’s social search ?
    23. 24. social media parachutes people in
    24. 25. will they know what to do?
    25. 27. social responsibility social media drives
    26. 29. it’s instant potential opportunity #2
    27. 30. “ social media is like calling all my friends at once”
    28. 31. because people want everything faster
    29. 32. KILLER? is this the email
    30. 33. example in action
    31. 34. example in action email blast: sent to 4,500 only 200 acted Facebook: one post on a wall 25 new signatures
    32. 35. find the influencers potential opportunity #3
    33. 36. find the talkers
    34. 37. my.barackobama.com
    35. 38. people need to matter
    36. 39. 0.3% of the population joined my.barackobama.com (approx. 1 million people)
    37. 40. 0.6% of registered voters
    38. 41. 1.2% of registered democratic voters
    39. 42. big lesson of the day
    40. 43. 1–2% of your audience can create a successful and activated community
    41. 44. people trust people, not mission statements and brands.
    42. 45. 90% of consumers surveyed in over 50 countries said they trust recommendations from people they know. 2009 Nielsen Company Survey
    43. 46. 70% of those consumers said they trust any consumer opinions posted online. 2009 Nielsen Company Survey
    44. 47. how do people activate people?
    45. 48. the 5 “ A ”s of ACTIVATION
    46. 49. Authentic media. talk in the first person. it’s okay to entertain. 1
    47. 50. profile your people allow customers to find similarities and connect
    48. 51. focus on 1 st person. encourage 2-way.
    49. 52. Assign ambassadors. develop the right model. everyone has a role. 2
    50. 53. it’s okay to be personal let those that enjoy social media help promote your brand
    51. 55. ambassador model - assign committees - setup a company account and individual accounts - align content with goals - let them share it
    52. 56. Ask them to participate. be where they are. survey what they like. 3
    53. 57. Is there a member to member bond? Ask yourself… ” “
    54. 58. example in action <ul><li>posts current industry news & trends - encourages comments and feedback on the topics - builds relationships with those that comment - in the last year, generated over 100 leads via Facebook </li></ul>equine dentist
    55. 59. example in action equine dentist People do business with people who they’re friends with. Period. Facebook allows me to build new friendships. “ ”
    56. 61. think ownership... a stake in the outcome
    57. 62. example in action Ford “Idea” Box
    58. 63. Around you, not about you. total customer experience. 4
    59. 64. If I didn’t work here, would I care about that? Ask yourself… ” “
    60. 65. example in action paper company <ul><li>Neenah’s customers were spending all their time online - instead of forcing their customers into face-to-face meetings, Neenah decided to join them online - all Neenah’s sales reps now find and meet their customers (graphic designers, artists, printers) via twitter </li></ul>
    61. 66. example in action paper company We use Twitter to get a conversation started. We can initiate conversations while they are online in their own space. “ ”
    62. 69. Arm them. give them tools. let them be ambassadors too. 5
    63. 70. obama empowered the masses to unite around “Yes We Can”
    64. 71. obama empowered the masses to unite around “Yes We Can” set personal goals
    65. 72. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
    66. 73. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
    67. 75. what’s the BIG PICTURE for business?
    68. 76. social media is here to stay.
    69. 77. social media creates BIG opportunities to be first movers
    70. 78. social media can create a BIG ROI
    71. 79. define clear goals before you begin the race.
    72. 80. watch where they find you.
    73. 81. decide where you want them to go… … and find out if they do.
    74. 82. questions…
    75. 83. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain

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