I work for a
digital agency
that specialises in
web design &
build...
Where I head up
our innovation
labs
We’re responsible
for exploring &
evaluating new
technologies and
concepts and
sharing what we
learn with our
clients
We focus on
turning ideas into
some form of
prototype that
can then be
discussed, tested,
and iterated
One of our latest
prototypes is the
Brain Powered
Beer Machine.
(more later)
I’ve been asked to talk
about how we see the
future in digital.
These 3 points aren’t so
much future gazing as
current tre...
Firstly, frictionless by platform and
device.
I should be able to complete any
task on any device, whichever I
have closes...
Secondly, frictionless by effort
We no longer rely on mouse &
keyboards. We have devices
that use touch, gesture, motion,
...
Communications &
transactions will be
hidden as more
objects become
connected, in an
effort to save us
time, money & effor...
A while ago, we
connected a
recycling bin to our
network. Using a
light sensor we can
count bin usage
and measure and
impr...
More interestingly, when
we’ve connected our objects,
what will they say to each
other? Can we move beyond
utilitarian use...
We’re big fans of this
philosophy.
Cheap landfill marketing
is inexcusable. We need
to craft products &
experiences that p...
Our latest project
is a Lionel Richie
signing-in kiosk,
where visitors
sculpt a self
portrait in our 3D
browser clay. It’s...
Hopefully, why we made our
beer machine makes a little
more sense now.
It’s no great invention, but a
collection of readil...
(we also realised
that our company
name was an
anagram of
brewed, so
perhaps we
should have been
making our own
beer long ...
So, what is Head
to Head?
it’s a system that
asks the question:
Can you
concentrate hard
enough to pour a
pint?
And here’s how it
works...
First you need a brain.
Sounds easy, but so
far we’ve met 5
people who don’t
have one (accordin...
...and a headset.
this has 4 touch
points, & measures
electromagnetic
waves between
them.
It connects with
bluetooth...
...to an iPad
Which meant we
had to design &
build an iPad app.
This visualises the
levels of
concentration that
the headset detects.
As...
...and at the
centre, the iPad
sends a signal
via our closed
wifi network...
...to an Arduino
(an electronic
prototyping kit)
that we’ve set up
and programmed
to then trigger...
...a solenoid.
Which is a fancy
electronically
controlled valve
The solenoid’s
connected to the
home brew
And when
you’ve poured
the perfect
pint, you have
to stop thinking
straight away
to avoid over
Obviously we’re no longer at #DIF,
and neither are you so you can’t
give it a go
But do check out
Headtohead.redweb.com
Fo...
Turning your thoughts to beer - pouring a pint with the power of your mind
Turning your thoughts to beer - pouring a pint with the power of your mind
Turning your thoughts to beer - pouring a pint with the power of your mind
Turning your thoughts to beer - pouring a pint with the power of your mind
Turning your thoughts to beer - pouring a pint with the power of your mind
Turning your thoughts to beer - pouring a pint with the power of your mind
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Turning your thoughts to beer - pouring a pint with the power of your mind

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A 10 minute presentation at the Digital Innovation Forum 2013, talking about how and why we made our 'Brain Powered Beer Machine'

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Turning your thoughts to beer - pouring a pint with the power of your mind

  1. 1. I work for a digital agency that specialises in web design & build...
  2. 2. Where I head up our innovation labs
  3. 3. We’re responsible for exploring & evaluating new technologies and concepts and sharing what we learn with our clients
  4. 4. We focus on turning ideas into some form of prototype that can then be discussed, tested, and iterated
  5. 5. One of our latest prototypes is the Brain Powered Beer Machine. (more later)
  6. 6. I’ve been asked to talk about how we see the future in digital. These 3 points aren’t so much future gazing as current trends that we think are super important, and that we’ve been playing with over the last 12 months
  7. 7. Firstly, frictionless by platform and device. I should be able to complete any task on any device, whichever I have closest to hand. I shouldn’t need to swap to a bigger screen, or to a keyboard input, or download an app first
  8. 8. Secondly, frictionless by effort We no longer rely on mouse & keyboards. We have devices that use touch, gesture, motion, temperature, voice, fingerprints, & heartbeat as input methods
  9. 9. Communications & transactions will be hidden as more objects become connected, in an effort to save us time, money & effort The over used example: fridges that order more groceries when we run out But we starting to see bins that let the council know when they need emptying
  10. 10. A while ago, we connected a recycling bin to our network. Using a light sensor we can count bin usage and measure and improve our recycling efforts
  11. 11. More interestingly, when we’ve connected our objects, what will they say to each other? Can we move beyond utilitarian uses and make room for emotion? Check out the Addicted Products project where toasters, that love to be used, can asked to be re-homed if they’re feeling neglected
  12. 12. We’re big fans of this philosophy. Cheap landfill marketing is inexcusable. We need to craft products & experiences that people love, so they’ll love our brands back. We need to give people smiles, memories & ownership
  13. 13. Our latest project is a Lionel Richie signing-in kiosk, where visitors sculpt a self portrait in our 3D browser clay. It’s so much nicer than the boring biro & paper based approach
  14. 14. Hopefully, why we made our beer machine makes a little more sense now. It’s no great invention, but a collection of readily available objects connected together with a few bits of code. It uses brainwaves as an input method, and so far it’s pulled 500 pints and made most people smile
  15. 15. (we also realised that our company name was an anagram of brewed, so perhaps we should have been making our own beer long ago?)
  16. 16. So, what is Head to Head? it’s a system that asks the question: Can you concentrate hard enough to pour a pint?
  17. 17. And here’s how it works... First you need a brain. Sounds easy, but so far we’ve met 5 people who don’t have one (according to the technology)
  18. 18. ...and a headset. this has 4 touch points, & measures electromagnetic waves between them.
  19. 19. It connects with bluetooth...
  20. 20. ...to an iPad
  21. 21. Which meant we had to design & build an iPad app. This visualises the levels of concentration that the headset detects. As the user focuses their mind, the cursor moves towards the centre of the target
  22. 22. ...and at the centre, the iPad sends a signal via our closed wifi network...
  23. 23. ...to an Arduino (an electronic prototyping kit) that we’ve set up and programmed to then trigger...
  24. 24. ...a solenoid. Which is a fancy electronically controlled valve
  25. 25. The solenoid’s connected to the home brew
  26. 26. And when you’ve poured the perfect pint, you have to stop thinking straight away to avoid over
  27. 27. Obviously we’re no longer at #DIF, and neither are you so you can’t give it a go But do check out Headtohead.redweb.com For photos, videos & details of how to get in touch if you’d like to know more

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