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We’re	
  delighted	
  to	
  have	
  won	
  Econsultancy’s
Most	
  Innovative	
  Agency	
  award	
  for	
  2010
We	
  thought	
  we’d	
  share	
  a	
  little	
  of	
  what	
  we’ve	
  been	
  up	
  to
Let’s	
  start	
  with	
  a	
  de@inition	
  of	
  innovation,	
  how	
  we	
  see	
  it
it’s	
  making	
  ideas	
  happen,	
  making	
  them	
  become	
  real
Which	
  is	
  obviously	
  tied	
  in	
  with	
  creativity
which	
  is	
  the	
  coming	
  up	
  with	
  those	
  ideas
One	
  is	
  a	
  behaviour	
  which	
  gets	
  better	
  with	
  practice
one	
  is	
  a	
  process	
  which	
  needs	
  process	
  &	
  discipline
One	
  diverges,	
  one	
  converges.
At	
  some	
  point,	
  creativity	
  has	
  to	
  be	
  harnessed	
  and
focused	
  down	
  into	
  a	
  solution	
  that	
  meets	
  business
and	
  user	
  goals
To	
  maximise	
  the	
  potential	
  of	
  innovation,	
  you	
  must	
  maximise
the	
  preceding	
  creativity.	
  This	
  means	
  valuing	
  creativity,	
  
investing	
  time,	
  not	
  judging	
  ideas	
  too	
  early,	
  and	
  not	
  being	
  
afraid	
  to	
  fail	
  occasionally.
Our	
  innovation	
  department	
  -­‐	
  a	
  powerhouse	
  of	
  experiments,
works	
  by	
  being	
  open	
  to	
  failure	
  and	
  banishing	
  fear
So	
  what	
  have	
  we	
  done	
  and	
  what	
  does	
  innovation	
  look	
  like	
  at	
  Redweb?
In	
  a	
  nutshell,	
  it’s	
  investing	
  in	
  cultivating	
  innovative	
  thinking,	
  
and	
  that’s	
  done	
  in	
  two	
  areas
Redweb Innovation 2010
Good	
  ideas	
  beat	
  everything!
Our	
  talented	
  designers	
  work	
  as	
  a	
  team	
  to	
  produce
the	
  best	
  work	
  we	
  can
We’re	
  always	
  questioning	
  whether	
  we	
  can	
  improve
things	
  for	
  the	
  user
And	
  we’re	
  always	
  looking	
  for	
  smarter	
  solutions
Research, trends, new technologies, & what they mean
We	
  keep	
  an	
  eye	
  on	
  what’s	
  going	
  on	
  and	
  what	
  this
may	
  mean	
  for	
  our	
  clients	
  and	
  their	
  audiences
And	
  we	
  also	
  get	
  time	
  to	
  play	
  with	
  things	
  for	
  ourselves,	
  
to	
  further	
  our	
  skills,	
  inform	
  our	
  client	
  work,	
  and	
  show	
  off	
  a	
  bit!
Wheel of tea
                       iPhone app




Our	
  Wheel	
  of	
  tea	
  iPhone	
  app	
  got	
  a	
  new	
  lease	
  of	
  life	
  in	
  2010
Wheel of tea
                   iPhone app




And	
  helped	
  put	
  a	
  stop	
  to	
  brew	
  time	
  arguments	
  everywhere
We	
  pitched	
  for	
  work	
  on	
  new	
  delivery	
  platforms
Accessible, searchable video prototype
And	
  looked	
  for	
  improvements	
  in	
  current	
  delivery	
  methods
Redweb.com world cup team page
We	
  had	
  a	
  few	
  bad	
  hair	
  days	
  :)
Staff directory desktop AIR application
We	
  improved	
  our	
  internal	
  communications
Redweb AR victorianisation kiosk
And	
  went	
  back	
  in	
  time	
  with	
  our	
  augmented	
  reality	
  app
which	
  was	
  one	
  of	
  the	
  @irst	
  experiments	
  from	
  this	
  year’s
Innovation	
  interns	
  from	
  Bournemouth	
  University
RedKiosk installation. Blog post & video: http://bit.ly/dxZXAn

Our	
  intern	
  experiments	
  continued	
  and	
  
we	
  made	
  people	
  dance	
  with	
  our	
  movement	
  detection	
  and
special	
  effects	
  shenanigans
And	
  watched	
  them	
  having	
  fun
We	
  turned	
  our	
  code	
  into	
  a	
  web	
  based	
  game:	
  Chroma	
  Cam
With	
  face	
  detection	
  and	
  movement	
  sensing,	
  
the	
  faster	
  you	
  move	
  the	
  more	
  you	
  win
www.chromacam.com
It’s	
  played	
  online,	
  via	
  webacms,	
  the	
  latest	
  browsers,
innovative	
  server	
  side	
  software,	
  &	
  twitter	
  connections
Chroma	
  Cam	
  was	
  our	
  @irst	
  BIMA	
  nomination	
  of	
  2010
82 (new London office)
We	
  launched	
  a	
  new	
  UX	
  and	
  creative	
  of@ice	
  in	
  LOndon
Launch party @82 video: http://vimeo.com/16929720
And	
  had	
  a	
  great	
  launch	
  party!
Redweb stars HTML5 <canvas> app
We	
  continued	
  playing	
  around	
  with	
  <canvas>	
  &	
  HTML5,	
  building
a	
  beautiful,	
  mesmerising,	
  animating	
  app
Twitter.com/RedwebStars
That	
  pulled	
  in	
  its	
  content	
  as	
  we	
  updated	
  a	
  Twitter	
  account
We	
  continued	
  our	
  support	
  of	
  Meetdraw,	
  a	
  social	
  event	
  we	
  helped	
  set	
  up	
  to
encourage	
  collaboration,	
  openness	
  &	
  a	
  sense	
  of	
  community	
  amongst	
  the
digital	
  folk	
  of	
  Dorset
We	
  helped	
  with	
  all	
  4	
  events	
  in	
  2010,	
  preaching	
  the
Meetdraw	
  message
Meetdraw
                                                                                 mobile gaming




We	
  worked	
  with	
  our	
  intern	
  students	
  again	
  on	
  social	
  games	
  that
linked	
  mobile	
  phones	
  to	
  large	
  public	
  screens
Blog post & video
                   http://bit.ly/duEyIm




One	
  game	
  was	
  controlled	
  by	
  the	
  key	
  pad	
  the	
  other	
  by	
  voice.
The	
  louder	
  you	
  shouted,	
  the	
  faster	
  you	
  moved
Introduction of Redweb team hack days
We	
  were	
  proud	
  to	
  introduce	
  hack	
  day	
  for	
  our	
  teams:
31	
  hours	
  to	
  do	
  something	
  amazing
To	
  solve	
  a	
  problem	
  brilliantly	
  and	
  make	
  the	
  world
a	
  better	
  place
Redweb blog posts: http://bit.ly/b75fTC & http://bit.ly/eBd1Qk

Redweb’s	
  First	
  hack	
  day:
	
  “The	
  most	
  awesome	
  time	
  ever	
  had	
  at	
  work”
http://www.thesoundbite.co.uk
The	
  product	
  of	
  our	
  @irst	
  hack	
  Day	
  -­‐	
  the	
  soundbite
Go	
  check	
  it	
  out
Measuring the Christmas spirit - BIMA finalist 2010
Our	
  second	
  BIMA	
  nomination	
  of	
  2010,	
  for	
  our
Arduino,	
  Twitter,	
  Flash	
  mash	
  up	
  from	
  2009
http://www.dingdongmerrilyoniphone.co.uk
And	
  @inally	
  we	
  had	
  a	
  bit	
  of	
  fun	
  with	
  our	
  Christmas	
  project:
An	
  app	
  that	
  turns	
  your	
  iPhone	
  into	
  a	
  hand	
  bell
Which	
  turns	
  out	
  to	
  be	
  harder	
  than	
  it	
  sounds,
just	
  watch	
  our	
  video!
Thank	
  you.	
  We	
  love	
  digital	
  and	
  we	
  love	
  innovation.
Please	
  get	
  in	
  touch	
  if	
  you’d	
  like	
  to	
  talk	
  to	
  us.

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Redweb Innovation 2010

  • 1. We’re  delighted  to  have  won  Econsultancy’s Most  Innovative  Agency  award  for  2010
  • 2. We  thought  we’d  share  a  little  of  what  we’ve  been  up  to
  • 3. Let’s  start  with  a  de@inition  of  innovation,  how  we  see  it it’s  making  ideas  happen,  making  them  become  real
  • 4. Which  is  obviously  tied  in  with  creativity which  is  the  coming  up  with  those  ideas
  • 5. One  is  a  behaviour  which  gets  better  with  practice one  is  a  process  which  needs  process  &  discipline
  • 6. One  diverges,  one  converges. At  some  point,  creativity  has  to  be  harnessed  and focused  down  into  a  solution  that  meets  business and  user  goals
  • 7. To  maximise  the  potential  of  innovation,  you  must  maximise the  preceding  creativity.  This  means  valuing  creativity,   investing  time,  not  judging  ideas  too  early,  and  not  being   afraid  to  fail  occasionally.
  • 8. Our  innovation  department  -­‐  a  powerhouse  of  experiments, works  by  being  open  to  failure  and  banishing  fear
  • 9. So  what  have  we  done  and  what  does  innovation  look  like  at  Redweb? In  a  nutshell,  it’s  investing  in  cultivating  innovative  thinking,   and  that’s  done  in  two  areas
  • 11. Good  ideas  beat  everything!
  • 12. Our  talented  designers  work  as  a  team  to  produce the  best  work  we  can
  • 13. We’re  always  questioning  whether  we  can  improve things  for  the  user
  • 14. And  we’re  always  looking  for  smarter  solutions
  • 15. Research, trends, new technologies, & what they mean We  keep  an  eye  on  what’s  going  on  and  what  this may  mean  for  our  clients  and  their  audiences
  • 16. And  we  also  get  time  to  play  with  things  for  ourselves,   to  further  our  skills,  inform  our  client  work,  and  show  off  a  bit!
  • 17. Wheel of tea iPhone app Our  Wheel  of  tea  iPhone  app  got  a  new  lease  of  life  in  2010
  • 18. Wheel of tea iPhone app And  helped  put  a  stop  to  brew  time  arguments  everywhere
  • 19. We  pitched  for  work  on  new  delivery  platforms
  • 20. Accessible, searchable video prototype And  looked  for  improvements  in  current  delivery  methods
  • 21. Redweb.com world cup team page We  had  a  few  bad  hair  days  :)
  • 22. Staff directory desktop AIR application We  improved  our  internal  communications
  • 23. Redweb AR victorianisation kiosk And  went  back  in  time  with  our  augmented  reality  app which  was  one  of  the  @irst  experiments  from  this  year’s Innovation  interns  from  Bournemouth  University
  • 24. RedKiosk installation. Blog post & video: http://bit.ly/dxZXAn Our  intern  experiments  continued  and   we  made  people  dance  with  our  movement  detection  and special  effects  shenanigans
  • 25. And  watched  them  having  fun
  • 26. We  turned  our  code  into  a  web  based  game:  Chroma  Cam With  face  detection  and  movement  sensing,   the  faster  you  move  the  more  you  win
  • 27. www.chromacam.com It’s  played  online,  via  webacms,  the  latest  browsers, innovative  server  side  software,  &  twitter  connections
  • 28. Chroma  Cam  was  our  @irst  BIMA  nomination  of  2010
  • 29. 82 (new London office) We  launched  a  new  UX  and  creative  of@ice  in  LOndon
  • 30. Launch party @82 video: http://vimeo.com/16929720 And  had  a  great  launch  party!
  • 31. Redweb stars HTML5 <canvas> app We  continued  playing  around  with  <canvas>  &  HTML5,  building a  beautiful,  mesmerising,  animating  app
  • 32. Twitter.com/RedwebStars That  pulled  in  its  content  as  we  updated  a  Twitter  account
  • 33. We  continued  our  support  of  Meetdraw,  a  social  event  we  helped  set  up  to encourage  collaboration,  openness  &  a  sense  of  community  amongst  the digital  folk  of  Dorset
  • 34. We  helped  with  all  4  events  in  2010,  preaching  the Meetdraw  message
  • 35. Meetdraw mobile gaming We  worked  with  our  intern  students  again  on  social  games  that linked  mobile  phones  to  large  public  screens
  • 36. Blog post & video http://bit.ly/duEyIm One  game  was  controlled  by  the  key  pad  the  other  by  voice. The  louder  you  shouted,  the  faster  you  moved
  • 37. Introduction of Redweb team hack days We  were  proud  to  introduce  hack  day  for  our  teams:
  • 38. 31  hours  to  do  something  amazing To  solve  a  problem  brilliantly  and  make  the  world a  better  place
  • 39. Redweb blog posts: http://bit.ly/b75fTC & http://bit.ly/eBd1Qk Redweb’s  First  hack  day:  “The  most  awesome  time  ever  had  at  work”
  • 40. http://www.thesoundbite.co.uk The  product  of  our  @irst  hack  Day  -­‐  the  soundbite Go  check  it  out
  • 41. Measuring the Christmas spirit - BIMA finalist 2010 Our  second  BIMA  nomination  of  2010,  for  our Arduino,  Twitter,  Flash  mash  up  from  2009
  • 42. http://www.dingdongmerrilyoniphone.co.uk And  @inally  we  had  a  bit  of  fun  with  our  Christmas  project: An  app  that  turns  your  iPhone  into  a  hand  bell
  • 43. Which  turns  out  to  be  harder  than  it  sounds, just  watch  our  video!
  • 44. Thank  you.  We  love  digital  and  we  love  innovation. Please  get  in  touch  if  you’d  like  to  talk  to  us.