Creativity, innovation, & our responsibility to f*ck about

681 views
637 views

Published on

Three little words that we've been focusing on over the last couple of years: creativity, innovation & responsibility.

These are my slides from WDC 2012, where I share a few things we've learned and that have worked for us

I've added notes to the slides so they'll make more sense without me mumbling over the top of them

http://2012.webdevconf.com

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
681
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Creativity, innovation, & our responsibility to f*ck about

    1. 1. Thanks for inviting meThanks for turning upLet’s get to know eachother a little...
    2. 2. Who do we have outthere this morning...Who considersthemselves a designer?
    3. 3. Whatever we do, I’msure we all want to putour superpowers togood use, yeah?That’s why we’re here
    4. 4. So I’m David &I work forRedweb, a digitalagency inBournemouth
    5. 5. You can findme on Twitter,if you’d like tosay ‘hi’
    6. 6. My wardrobehomage to afavourite site ofmine this year
    7. 7. How do I describemyself?Well,...I’m a kayaker
    8. 8. OK, so I used to bea kayaker.It got a little toodangerous
    9. 9. I’m a flyfishermanI got stuck in abog & nearly diedI fell in a crevasse& nearly died
    10. 10. So I shouldprobably stick tomy best, & safest,sport
    11. 11. I like messingabout withcameras
    12. 12. I’m a huge fan of ducttape. It can fixanything -apart from my code
    13. 13. I’m a maker ofprints, paintings,drawings & artystuff too
    14. 14. I’m an expert speeddobber.That means I drawrocket ships on otherpeople’s work whenthey’re not lookingPeople have said it’snot big or clever but...
    15. 15. ...this one’s quite big(me cleaning mydriveway lastweekend)
    16. 16. And this one’s *quite*clever???(a print I made for alocal show last year)
    17. 17. I’m an ex FlashguyI heart AS2
    18. 18. & I’m a designerHere’s our latest workof which I can’t takemuch credit for...
    19. 19. As I’m part of abig team, of littleteams, all workingtogether
    20. 20. But @iamKeir hasa very specialsurprise later on
    21. 21. This is me....
    22. 22. Which means Ioften get askedthis...
    23. 23. To which I reply this.Which really windspeople up
    24. 24. This is the missionstatement of ourInnovation Lab
    25. 25. And this iswritten in ourstaff manifesto
    26. 26. We’ve changed whatwe do & how we do it,& we’re proud of whatwe’ve achieved
    27. 27. I’m going to talkabout some of thethings that haveworked for us
    28. 28. Any questions?OK, let’s start....
    29. 29. The C word.We believe everyone iscreative. Not justdesigners of those withcreative in their job titleGartner said there were 5creative outlooks/windows.
    30. 30. These people loveresearch. Presentedwith a huge box of lego,they’d spend a lot oftime on Google first
    31. 31. These people like arranging &rearranging. They look forpatterns & combinations.They may start sorting ourlego into colour and shape
    32. 32. These people will tip all the lego on thefloor & make it up as they go along. Theycrave excitement & spontaneity, & aretoo impatient to follow instructions orconstraints
    33. 33. These guys want to know what we’rebuilding & why. They search for meaningfrom the get go. This can be difficult &dangerous
    34. 34. Mavericks want to know WTF we’redoing playing with lego?Useful for reality checks, but you needto explain ideas to them with care & structure
    35. 35. Where do you fit?Where do yourcolleagues fit?
    36. 36. We’ve found ideasessions workbest if you have amix of creativetypes
    37. 37. Now a little abouthow our brainsare wired...
    38. 38. We rely heavily onexperience. Like trainsgoing down a track.Imagine if every timeyou saw your pants inthe morning you hadto work out what theywere & what to dowith them
    39. 39. Our brains work likewater flowing down ariver bed, following itsusual course, taking thepath of least resistance.Let’s call these rivers ofexperience.
    40. 40. New ideas happenwhen connectionsare made bet weendifferent rivers
    41. 41. The more rivers ofexperience we make, themore new ideas we’ll becapable of.Our experiences areunique to each of us. Ourideas will also be uniqueMake more rivers bydoing things differently,trying new things, goingto new places, takingrisks, and leaving ourcomfort zones.
    42. 42. A great work of artis a culmination ofexperiences
    43. 43. Let’s park all thatand move on to anew analogy:Ideas are like newshoots
    44. 44. You can’t tell if aplant is a floweror a weed until itsgrown on a bit.We need to holdoff judgement (atthe early stages)with ideas too.We sometimes callour innovation labour greenhouse
    45. 45. Plants need light & waterto grow.Ideas need energy &acceptance to growWe need to say ‘yes and’in these early stages andsave ‘no because’ for later
    46. 46. We need to give ideas needtime to grow & bloom.It’s good to disconnect, getsome distance and let ideasdevelop & stew
    47. 47. Here’s our simple definitionsbehaviour vs processinspiration vs perspirationOne can be practiced &improved, the other is aboutdedication & determinations
    48. 48. The further you canblow a situationapart with creativethinking, the morechance you have offinding a unique &suitable solution tofocus down on
    49. 49. Innovation is aboutfocus & determination.Knowing when tolisten & when not to.Knowing who to listento and who not to.
    50. 50. It’s not about pastbusiness models & provencase studies.Have the balls to make thecalls
    51. 51. Rephrasing Q’s to get newperspectives.Be like Columbo and don’trest until you’ve found theright answer
    52. 52. We could make agame with 1 ball &1 iPad...
    53. 53. But what if...we added moreiPads, more balls,more race track
    54. 54. We have to knowhow tech works,what it can do, andwhat that means tobehaviours andcultures
    55. 55. But we mustn’t be afraidto break the rulesThe best work comesfrom subversion, surpise &turning conventions ntheir head
    56. 56. Freedom demandscourage. Fear offailure can be veryreal...
    57. 57. But failure is OKEspecially if you’ve beingtrying your hardest,pushing for the rightthings & not giving upit’s also OK if youunderstand why, don’trepeat it and progress
    58. 58. Innovation is about gettingthings donePrototypes, proofs of concept,diagrams & sketches help getthings madeReal so we can test, evaluate,improve or start againGet going, then get better
    59. 59. Innovation is often moreabout the journey thanthe outcomeMake sure you keep youreyes open & takeeverything in
    60. 60. We’re still playing withmultiple screens8 monitors, 8 browsers, 8smart phones, 8 paddles,1 ball, 2 goals
    61. 61. And we’re building ourown 3D printer to embarkon a new design &manufacturing adventure
    62. 62. Serious face now, herecomes the unfashionablebit...
    63. 63. As makers of thingswe haveresponsibilities thatwe need to takeseriously
    64. 64. We have a responsibilityto our employers, ourclients & our endaudiences - to deliverthe best solutionspossible
    65. 65. We have responsibilitiesto our colleagues ourcollaborators and ourindustry communities - tohelp, support and pushourselves
    66. 66. What will people want?What will people need?How will they accesswhat we build?...in 1 yr time?...in 2 yrs ... in 10 yrs?
    67. 67. Do we really need aniPhone app for everybrand we interact with?Do we really need moredata visualisations thataren’t pretty & don’tshow us what the datameans easily enough?Look at these peelers/coreres/splitters. WTF?Just buy a knife!
    68. 68. Don’t just follow trends.Make things that matter,that are not lazy orwasteful or clutterMake significant things
    69. 69. In January, there were8milliion people in theUK that had NEVERbeen onlineThink what they’vemissed out on - moneysavings, time savings,knowledge, learning,entertainment &sociallyWe can help, we haveresponsibility to help
    70. 70. Bill McDonough, in hisbook Cradle to Cradleurges us that we need tomake things:“not just less bad, butmore good”“...it’s the C20th & thebest we can do is putwheels on our luggage”
    71. 71. We also have a responsibilityto ourselves:to our development, to ourcareers, to our happinessTo our mastery
    72. 72. & I think we have aresponsibility to f*ck aroundNot in trivial, wasteful,annoying ways. But in ways thatmake us more innovative &creativeI mean f*cking about in wayswhich.....[drum roll here]

    ×