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A case study in collaborative marketing - Maritime Greenwich WHS Marketing Group Partnership

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A presentation by Kate Winsall, Marketing Manager at the National Maritime Museum in Greenwich, London. The presentation looks at how venues in the Maritime Greenwich World Heritage Site have come ...

A presentation by Kate Winsall, Marketing Manager at the National Maritime Museum in Greenwich, London. The presentation looks at how venues in the Maritime Greenwich World Heritage Site have come together to form the Maritime Greenwich WHS Marketing Group Partnership and develop a collaborative marketing campaign for the Site. The presentation was one of several presentation made at a one day workshop that looked at the issue of museums and tourism. The event, called Working Together, took place at the Historic Dockyard in Portsmouth on 8th November 2011 and was organised by The Tourism Company and SAM Ltd. The workshop is part of a broader campaign, funded by Renaissance, to help museums in Hampshire and the Solent to work together to promote themselves to tourists.

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A case study in collaborative marketing  - Maritime Greenwich WHS Marketing Group Partnership A case study in collaborative marketing - Maritime Greenwich WHS Marketing Group Partnership Presentation Transcript