The way in which teenagers engage with each other has changed significantly. Recent trends indicate a near ubiquitous acceptance and use of the Internet as the communication medium of choice. Consequently, the way colleges and scholarship programs connect with students is changing as well. Several online media offer unique ways to communicate with today's high school student and we will show examples of those that have embraced the Web in their outreach and are seeing success. An understanding of the tools available and the online approach can give your program the edge to effectively reach students.