Social Network Naming Conventions
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Social Network Naming Conventions

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This presentation, from David Berkowitz of MarketersStudio.com, answers the following questions: 1) Are there naming conventions for top social networks? 2) How do those top networks share by share of ...

This presentation, from David Berkowitz of MarketersStudio.com, answers the following questions: 1) Are there naming conventions for top social networks? 2) How do those top networks share by share of traffic?

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Social Network Naming Conventions Social Network Naming Conventions Presentation Transcript

  • WhatsIn AName: Social Network Naming Conventions David Berkowitz Blog: MarketersStudio.com Twitter: @dberkowitz April 2009 facebook
  • The Questions Answered
    • Are there naming conventions for top social networks?
    • How do those top networks share by share of traffic?
    Source: David Berkowitz, MarketersStudio.com
  • Methodology
    • The social network names and traffic are based on Compete Inc’s Top 25 Social Networks, January 2009, available at blog.compete.com
    • This report and the author have no affiliation with Compete
    Source: David Berkowitz, MarketersStudio.com
  • The Four Naming Conventions of Social Networks
    • Compound Words : Two real words joined together to create a new word
      • ex. Facebook, MySpace, LinkedIn
    • Real Words : Dictionary-certified words (source for report: Dictionary.com)
      • ex. Twitter, Tagged, Classmates
    • Made-up Words : Not found in the dictionary
      • ex: Imeem, Ning, Bebo
    • Based on Real Words : Sound-alikes or ficticious components added to it
      • ex. Flixster, Hi5, Yahoo 360 (based on 360-degrees),
    Source: David Berkowitz, MarketersStudio.com
  • Types of Names of Social Networks Source: David Berkowitz, MarketersStudio.com
  • Social Networks Naming Convention by Share of Unique Visitors Source: David Berkowitz, MarketersStudio.com
  • Social Networks Naming Convention by Share of Traffic Source: David Berkowitz, MarketersStudio.com
  • Share of Naming in Review * Note: Values may not equal 100% due to rounding Source: David Berkowitz, MarketersStudio.com Network Type Share of Names Share of Uniques Share of Traffic Compound 36% 66% 88% Real Word 28% 19% 10% Made up Word 24% 10% 3% Based on Real Word 12% 3% 3%
  • Parting Thoughts
    • Are there any compound word domains you can buy?
    • Correlation does not imply causation; the name doesn’t cause the differences in traffic.
    Source: David Berkowitz, MarketersStudio.com
  • Contact David Berkowitz
    • Blog: MarketersStudio.com
    • Twitter: @ dberkowitz
    • LinkedIn: www.linkedin.com/in/dberkowitz
    • Email: [email_address]