How Startups Can Connect with Brands
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How Startups Can Connect with Brands

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How startups can work with brands - as presented to Carmel Ventures in Israel May 2012

How startups can work with brands - as presented to Carmel Ventures in Israel May 2012

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  • http://blog.360i.com/social-media/draw-something
  • http://www.360i.com/featured-clients/
  • http://thisadvertisinglife.tumblr.com/
  • http://appstoreicons.com/images/top100-paid-all-apps.jpg
  • http://blogs-images.forbes.com/kevinready/files/2012/03/sxsw_2012_crowd.jpg
  • http://thisadvertisinglife.tumblr.com/
  • http://thisadvertisinglife.tumblr.com/
  • http://thisadvertisinglife.tumblr.com/
  • http://www.roadsideamerica.com/tip/1252
  • http://pinterest.com/dberkowitz/sad-keanu-sightings/
  • With Red Robot Labs
  • http://getglue.com/stickers/groups?group=Perfect+Harmony http://www.tumblr.com/theme/34995 http://coca-cola.tumblr.com/
  • http://www.theydrawandcook.com/kraft-contest
  • http://blog.360i.com/360i-news/360i-expion-facebook
  • Image credits: 360i’s Facebook page and colleagues’ Facebook pages (hope you don’t mind, colleagues)
  • http://upload.wikimedia.org/wikipedia/en/thumb/a/a5/Honesty_single.jpg/220px-Honesty_single.jpg
  • http://www.mediapost.com/publications/article/164150/16-resolutions-for-vendors.html

How Startups Can Connect with Brands How Startups Can Connect with Brands Presentation Transcript

  • Insert Logo Here (align left side with first word in Title) you can delete this box on slide masterHow Startups Can Connect with BrandsDavid BerkowitzVP Emerging Media360i@dberkowitz / @360idavid.berkowitz@360i.comblog.360i.com / MarketersStudio.com
  • Presented to Carmel Ventures in Israel, May 2012 www.360i.com Proprietary & Confidential 2
  • Where I work www.360i.com Proprietary & Confidential 3 View slide
  • Where I work www.360i.com Proprietary & Confidential 4 View slide
  • Where I work We’re always hiring enthusiastic and ripe talent www.360i.com Proprietary & Confidential 5
  • Where I work 360iU is 360i’s educational center exploring the intersection of culture, design & technology www.360i.com Proprietary & Confidential 6
  • Where I work Yes, there’s a talking QR code in the men’s room, and yes, I put it there… www.360i.com Proprietary & Confidential 7
  • Who we report to www.360i.com Proprietary & Confidential 8
  • I worked for a startup once Not all startups are great ideas. Consider Pop-Up Shop, “end to end ecommerce in a pop-up window” www.360i.com Proprietary & Confidential 9
  • This is really an example of the Pop-Up Shop.Given the date below, this was a mockup before a short-lived pilot ran in mid-2000. www.360i.com Proprietary & Confidential 10
  • Difference between then and now The GIFs here are shamelessly repurposed from This Advertising Life: http://thisadvertisinglife.tumblr.com/ (in the downloadable version, they’re animated – yay) www.360i.com Proprietary & Confidential 11
  • What now looks like www.360i.com Proprietary & Confidential 12
  • What now looks like www.360i.com Proprietary & Confidential 13
  • What now looks like www.360i.com Proprietary & Confidential 14
  • When brands try to jump on the startup bandwagon www.360i.com Proprietary & Confidential 15
  • When brands try to chase after startups www.360i.com Proprietary & Confidential 16
  • When brands try to… well, you get the idea www.360i.com Proprietary & Confidential 17
  • Meet 360i’s startup www.startupoutlook.com www.360i.com Proprietary & Confidential 18
  • The two words that matter most www.360i.com Proprietary & Confidential 19
  • The most important criteria for brandswhen evaluating new technologies 20
  • Value VALUE I flew to Chicago from New York just to eat dinner here. Crazy? Sure. Worth it? Absolutely. www.360i.com Proprietary & Confidential 21
  • Applicability APPLICABILITY A brilliant pairing at Kutsher’s Tribeca in NYC: black & white cookies and ice cream www.360i.com Proprietary & Confidential 22
  • Prominence PROMINENCE Fun fact: This is the tomb Nicolas Cage bought for himself in New Orleans. He may also hide here when the reviews of National Treasure 3 come out. www.360i.com Proprietary & Confidential 23
  • Ingenuity INGENUITY In Plano, TX, you’ll find one of the more original museums on the planet. www.360i.com Proprietary & Confidential 24
  • The 4 criteria in review www.360i.com Proprietary & Confidential 25
  • X-factors Beyond the core criteria, there are several other factors that can determine whether a brand-startup partnership will happen and all and then work out. 26
  • Value COST This coconut milk cost less than $1. Cost isn’t everything though; I’d have paid at least five times that on that hot day in Costa Rica. www.360i.com Proprietary & Confidential 27
  • Service SERVICE Aside: She was my sever at a Hong Kong dim sum restaurant. Her name tag read “Steven.” She was kind, manic, and territorial of her tables, and she may be the best server I ever had. www.360i.com Proprietary & Confidential 28
  • Scale SCALE Sad Keanu Sightings on Pinterest: http://pinterest.com/dberkowitz/sad-keanu-sightings/ www.360i.com Proprietary & Confidential 29
  • MANAGEMENT - A great track record helps but isn’t the main determinant of successful brand partnerships. (Here: Pete Hawley of Red Robot Labs) www.360i.com Proprietary & Confidential 30
  • What success looks like 31
  • Remember when Twitter was a startup?Our brands were running pilots back in 2008 www.360i.com Proprietary & Confidential 32
  • Coke gets sticky with GetGlue and Tumblr Read more: blog.360i.com / Coca-Cola on Tumblr / Coca-Cola on GetGlue www.360i.com Proprietary & Confidential 33
  • Watch what happens when Bravo teams up with TaskRabbitRead more:http://blog.360i.com/events-conferences/bravo-taskrabbit-sxsw-interactive-partnership www.360i.com Proprietary & Confidential 34
  • Kraft Draws and Cooks http://www.theydrawandcook.com/kraft-contest www.360i.com Proprietary & Confidential 35
  • Partnerships can extend agency-wide Read more: http://blog.360i.com/360i-news/360i-expion-facebook www.360i.com Proprietary & Confidential 36
  • How to win agency friends andinfluence brands 37
  • 1) Know your audience Media CreativeContent Account Strategy www.360i.com Proprietary & Confidential 38
  • 2) Be responsive www.360i.com Proprietary & Confidential 39
  • 3) Be honest &avoid surprises www.360i.com Proprietary & Confidential 40
  • 4) Send case studies & live exampleswww.360i.com Proprietary & Confidential 41
  • 5) Be likeablewww.360i.com Proprietary & Confidential 42
  • 6) Show, don’t sellwww.360i.com Proprietary & Confidential 43
  • 7) Illustrate the value exchangewww.360i.com Proprietary & Confidential 44
  • In review…1. Know your audience2. Be responsive3. Be honest & avoid surprises4. Send case studies and live examples5. Be likeable6. Show, don’t sell7. Illustrate the value exchange www.360i.com Proprietary & Confidential 45
  • A pleasure starting up the dialogue…keep it goingDavid BerkowitzVP Emerging Media, 360idavid.berkowitz@360i.comblog.360i.com / @360iMarketersStudio.com / @dberkowitzwww.about.me/dberkowitz www.360i.com Proprietary & Confidential 46