Getting Lost in Mobile Discovery: 10 Mobile Trends & Technologies to Watch in 2012

Getting Lost inMobile DiscoveryDavid BerkowitzVice President, Emerging Media360i@dberkowitz / @360iwww.about.me/dberkowitz

„Ola! 2

„Meu nome e David 3

Download this presentation!http://bit.ly/digital20 4

What is mobile? 5

Most people tend to think of mobilehandsets like iPhones and Androiddevices, but that‟s just the beginning. 6

There are all kinds of mobile, digital,connected devices… 7

Any objects that are portable ortransportable can potentially be digitallyenabled, and thus „mobile‟ 8

What about… 9

Meet Rodrigo Santoro, a Brazilian movie star… 10 10

Rodrigo is mobile. Mobility is all aboutRodrigo (and other people – like you).Devices are just extensions of people,enablers of people‟s behavior. 11 11

Rodrigo loves all kindsof mobile devices… 12 12

He‟s never far from a mobile device Google noted it its Mobile Playbook that “Mobile changes everything.” (www.themobileplaybook.com) 17

He‟s never far from a mobile device It‟s not just “mobile” though – it‟s the nature of being mobile, of mobility itself, that triggers changes in behavior. 18

Mobility changes everything forRodrigo, and all the Rodrigosout there… 19 19

…and all the Gabrielas out there too 20 20

(10) Ways MobilityWill Change Rodrigo (and all of us) 21

What‟s changing1. Research2. Targeting3. Product Development4. Television5. Photo & Video6. Content Creation7. Shopping8. Payments9. Meeting Others10. Health & Wellness 22 22

Mobility is changing how marketerscan conduct consumer research andderive new insights about their targetaudiences 23

Qriously turns mobile ads into pollsand surveys that can be used formarket research qriously 24

Instant.ly by uSamp can help marketersget instant feedback from consumerswherever they are, including feedbackon specific locations and businesses instant.ly 25

dScout uses mobile devices to createand capture ethnographies, withthe device guiding the consumer along dscout 26

Targeting looks very different when youcan target consumers wherever theyare, and on multiple screens 27

Tapad can target the same consumersin a household across all the differentdevices they‟re using, creating moreholistic campaign possibilities tapad 28

Second Screen Networks can target adsto mobile devices and tablets right asconsumers see those ads on TV second screen networks 29

LocalResponse can target people inspecific locations based on what they‟vepublicly tweeted(disclosure: I‟m an advisor) localresponse 30

Mobility even changes how productsare developed, and the kinds ofproducts that are developed 31

At crowdfunding site Kickstarter, anumber of the most successful productsare mobile devices: the Pocket TV,Pebble watch, and Remee dream mask kickstarter 32

They‟re not all successful though. AtIndieGogo, the Volt buckle that hides aphone charger in a belt didn‟t quite makethe cut, much to my dismay indiegogo 33

Quirky takes the concept further, as itscommunity crowdsources how productscome together, with mobility an addedenabler quirky 34

Television is starting to changedramatically as more people interactwith handheld devices while watchingTV 35

Viggle is toying with the model ofsecond screen apps, offering points forviewing and engaging with TV, withpoints redeemable for real goods viggle 36

ShowYou is an app in the mold of Pulse,Flipboard and others that focuses oncuration of content – including any formof video showyou 37

With StarStar, marketers register a **number, which can be promoted on TVand elsewhere; consumers dial it andreceive a text with a call to action starstar 38

Thanks to the success of Instagram andhow easy it is to share decent photosfrom smartphones, we‟re seeing newwaves of creativity with multimedia 39

Goldrun offers digital images, oftenbranded, which can be combined withphotos to create new kinds of images goldrun 40 40

Magisto automatically edits a bunch ofvideos into one seamless movie, makingmobile video far more watchable inmany cases magisto 41

Cinemagram taps into the GIF craze,offering a way to create cinemagraphsthat are photos with certain partsanimated like video cinemagram 42

Mobile phones and digital cameras maybe great devices for content creation,but the field is getting more divergentwith new accessories and devices 43

Kogeto, which shoots panoramic 360-degree video, is just one of a slew ofaccessories that are designed to makemobile handsets even more versatile kogeto 44

The boundaries of online and offlinekeep blurring; Moleskin designed aprint notebook to work with contentorganizing suite Evernote evernote + moleskine 45

Is this the future? Maybe not, but Googlehas emerged as one of the mostprogressive proponents of wearablehardware; she‟s the new cyborg google project glass 46

Mobility changes everything aboutshopping: how we find out about goods,find stores, decide when to buy,compare prices, and tell our friends 47

Shopkick uses game mechanics tohook people in, and then offersdiscounts to people who enter physicalstores through the app shopkick 48

Swirl is one of the newer mobile-centricservices that gathers offers, tracksfavorite items, and directs users tostores to make a purchase swirl 49

Wrapp is a social gifting service foundedin Sweden; people can give free gifts tofriends that have real rewards which canbe redeemed in stores or online wrapp 50

Cash, check, credit… mobile handset;Near Field Communication (NFC) getsthe hype, but there are many wayspayment technology is changing 51

Dwolla is a new payment serviceboasting low fees and avoiding creditcards entirely; it‟s one of many entrantscompeting directly with PayPal dwolla 52

Square started by allowing any merchantwith an iPhone to accept credit cards;now consumers can pay with via phonejust by walking into a trusted store square 53

Apple Passbook, coming in its iOS 6software update, is more of a locker tostore cards and tickets but can easilybecome a payment mechanism apple passbook 54

Few things are as fundamentally vitalto humans as meeting others;mobile technologies are changing howface to face encounters occur 55

What are you doing tonight? Want anyfriends to join you? Wendr is trying tomake such last minute get togethersfar easier, without inviting all your friends wendr 56

GrubWithUs connects people in variouscities who have shared interests, takingmeal payments in advance and planningoutings for topically connected groups grubwithus 57

Cheek‟d is one of many new twists ondating, where people hand out physicalcards with playful phrases to enticepotential mates to follow up cheekd 58

Mobile devices can be detrimental to usif we never disconnect. But they can alsoserve as catalysts to improve ourmental and physical well being 59

Fooducate offers rich content and ratingsto show how nutritious various foods are,and why you might want to stay clearof certain ones fooducate 60

We spend about a third of our livesasleep, so Lark uses a combination of awristband and app to track our habitsand recommend improvements lark 61

Brands are getting involved directly, asNike‟s Fuelband not only tracks physicalactivity but coins Fuel as a new kind ofcurrency nike fuelband 62

Let‟s keep in mind our old friend Rodrigo,always with a mobile device in-hand.What‟s ahead for him, and all of us? 64 64

He‟ll be shopping for and paying forproducts in entirely new ways, and mayone day do without credit cards just byhaving a mobile handset in his pocket 65 65

He‟ll be watching TV differently, earningpoints for tuning into his favoriteprograms and curating new content viahis handset and tablet 66 66

He‟ll be even more physically active,sporting accessories like the Fuelbandto keep track of his performance andshare his success with others 67 67

And then he‟ll meet plenty of others,using his device to make plans to gettogether with people like his newamiga Gisele 68 68

You‟ll want to be the trusted advisor whoconnects Rodrigo with the people,places and things most interesting tohim, wherever he is 70 70

You need to meet Rodrigo‟s immediateneeds, directing him to something hecan do right that instant 71 71

Learn from Rodrigo, as every move hemakes presents a new learningopportunity 72 72

Embrace change. There are so manynew opportunities to reach yourRodrigos and Gabrielas while stayinga step ahead of your competitors 73 73

Obrigado!David BerkowitzVice President, Emerging Media360i@dberkowitz / @360idavid.berkowitz@360i.comwww.about.me/dberkowitz Download this presentation! http://bit.ly/digital20 74 74

Keep Learning• Research • Qriously • Instant.ly • dScout• Targeting • Tapad • Second Screen Networks • LocalResponse• Product Development • Kickstarter (Pocket TV, Pebble watch, Remee) • Indiegogo (Volt buckle) • Quirky• Television • Viggle • ShowYou • StarStar 76 76

Keep Learning• Photo & Video • GoldRun • Magisto (SXSW video) • Cinemagram (Sao Paulo image)• Content Creation • Kogeto • Evernote Smart Notebook by Moleskine • Google‟s Project Glass• Shopping • Shopkick • Swirl • Wrapp 77 77

Keep Learning• Payments • Dwolla • Pay with Square • Apple Passbook (featured in its iOS 6 software update)• Meeting People • Wendr • Grubwithus • Cheekd• Health & Wellness • Fooducate • Lark • Fuelband 78 78

http://www.marketersstudio.com	893
https://twitter.com	29
http://storify.com	8
http://davidberkowitz.typepad.com	7
http://feeds.feedburner.com	7
http://pinterest.com	6
http://sickagent	4
https://si0.twimg.com	3
http://www.lookwiser.com	1
http://thisninja	1
http://kred.com	1

Getting Lost in Mobile Discovery: 10 Mobile Trends & Technologies to Watch in 2012

by David Berkowitz on Aug 29, 2012

Accessibility

Categories

Upload Details

Usage Rights

11 Embeds 960

Statistics

Getting Lost in Mobile Discovery: 10 Mobile Trends & Technologies to Watch in 2012 Presentation Transcript