Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
by David Berkowitz on Jul 15, 2008
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Facebook application developers are still struggling with monetization, but let's step back and ask if consumers really need branded apps. The presentation reviews eight ways marketing benefits consume...
Facebook application developers are still struggling with monetization, but let's step back and ask if consumers really need branded apps. The presentation reviews eight ways marketing benefits consumers and how marketers work with apps before answering the titular question.
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Darold Cuba