Do Consumers Need
  Branded Apps?
    By David Berkowitz
Director of Emerging Media
            360i
       July 16 2008
 ...
the problem




              2
3
4
the problem




              5
the consumer




               6
7
7
the guy who you h
      h         h       have to
listen to for the next few minutes



                                  ...
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote
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Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote

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Facebook application developers are still struggling with monetization, but let's step back and ask if consumers really need branded apps. The presentation reviews eight ways marketing benefits consumers and how marketers work with apps before answering the titular question.

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Do Consumers Need Branded Apps? - Facebook NYC Developer Keynote

  1. Do Consumers Need Branded Apps? By David Berkowitz Director of Emerging Media 360i July 16 2008 16, 1
  2. the problem 2
  3. 3
  4. 4
  5. the problem 5
  6. the consumer 6
  7. 7 7
  8. the guy who you h h h have to listen to for the next few minutes 8 8

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