Floria V. Lasky Symposium:Digital Marketing Strategy and Tacticsfor Not-for-Profit Cultural OrganizationsRecap and Emergin...
www.360i.com   Proprietary & Confidential   2
www.360i.com   Proprietary & Confidential   3
The rate of change is accelerating                           www.360i.com   Proprietary & Confidential   4
Prioritization is a challenge                            www.360i.com   Proprietary & Confidential   5
Strategy: Set Goals, Measure ‘Em                         www.360i.com   Proprietary & Confidential   6
Content driving the conversation                          www.360i.com   Proprietary & Confidential   7
www.360i.com   Proprietary & Confidential   8
www.360i.com   Proprietary & Confidential   9
4 Trends to Master for 2012+                               10
1) EntertainMEnt                   www.360i.com   Proprietary & Confidential   11
2) Gaming Reality                    www.360i.com   Proprietary & Confidential   12
3) A Whole New MoPho                       www.360i.com   Proprietary & Confidential   13
4) P2P Gets Personal                       www.360i.com   Proprietary & Confidential   14
Links from the 4 Trends• EntertainMEnt                         • A Whole New MoPho  • Flipboard – www.flipboard.com       ...
Highlight me anytime, or something• David Berkowitz• VP Emerging Media, 360i• blog.360i.com / @360i• MarketersStudio.com /...
Upcoming SlideShare
Loading in …5
×

Digital marketing trends from Floria V. Lasky Symposium for Cultural Non-Profits

2,674 views

Published on

Closing keynote from Floria V. Lasky Symposium on digital marketing trends, strategies, and tatics for non-profit cultural organizations, hosted by Jerome Robbins Foundation

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,674
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://jeromerobbins.org/news/view/THE-FLORIA-V-LASKY-SYMPOSIUM http://new.livestream.com/jeromerobbinsfoundation/laskysymposium Rough Panel Agenda 1) Introduction: The 9/9/9 and internet tablet production numbers. The rate of technologic change is accelerating. How do we deal with strategy given such volatility? 4) What’s on your mind? What are the controversial / interesting things out there you’re keeping an eye on? (-) Mobile: What’s realistic, what does it all mean? (-) Analytic tools: How to approach, how to use? / how to set up? / stretched for resources? How to quantify? Philosophy versus tactics, and cultural antagonism to data. (-) Meta-tools: Consultants / tools to make better use of the tools and data that is / are available. (-) Experimentation, rigorous analysis and the willingness to be transparent in success AND failure. 5: What’s the point of planning? How do you do it when considering the various subjects we’ve discussed? 6: Closing: How do you keep up with it all? Twitter? Books? Drinking Groups? Intuition? Following others? Terri: Dialogue – with identities – think about who you are Mission, vision, values, voice Knowing, listening, interpreting Expectations Disrupt Yourself
  • http://dasas.net/yahoo_site_admin1/assets/images/Donate_can.232200527_std.jpg Branson - http://3.bp.blogspot.com/-EZulQfbFawM/TYucp-JeqBI/AAAAAAAACOY/QpPdoH78Qio/s1600/Richard_Branson.JPG
  • http://photos-of.net/photos-of-a-magnetic-compass-and-field-magnetic/ http://www.nytimes.com/2011/12/06/science/joichi-ito-innovating-by-the-seat-of-our-pants.html Blurring of non-profit / for-profit Davis Brand Capital - Cheaper to try something than figure out whether to try something – “the compass has replaced the map”
  • Number of tablets will soon replace laptops and desktop PCs combined Mobile overtaking web
  • http://www.dan-dare.org/freefun/Images/CartoonsMoviesTV/FindingNemoWallpaper1024.jpg
  • 3) The Frame: Strategy contra tactics: How do we distinguish between the two? How do we segue from one to the other? What is the value if this is cleanly parsed, and what happens if these broad categories are not understood? http://cdn.caughtoffside.com/wp-content/uploads/2011/11/GOAL.jpg http://2.bp.blogspot.com/-PyUqFSuAp9Q/TtY0-EWREGI/AAAAAAAAClo/ixiUiexLNMA/s1600/Tape_Measure.jpg
  • http://www.influx.co.uk/wordpress/wp-content/uploads/2010/09/hoff_kitt.jpg Content is driving the conversation
  • Shift from aggregation to curation http://aea365.org/blog/wp-content/uploads/2011/08/CardCatalog.jpg http://web.guggenheim.org/exhibitions/chamberlain/#
  • http://wallpaperswide.com/trine_2_story_campfire-wallpapers.html
  • Note – Zite relevant here but more about personalization than social curation (a new version of Findory) Flipboard, AOL Editions, Pulse
  • Instagram, Viddy, GoldRun, Pinterest, Qwips, Digigraph
  • Wendr, GrubwithUs, Sidetour
  • Digital marketing trends from Floria V. Lasky Symposium for Cultural Non-Profits

    1. 1. Floria V. Lasky Symposium:Digital Marketing Strategy and Tacticsfor Not-for-Profit Cultural OrganizationsRecap and Emerging TrendsDavid BerkowitzVP Emerging Media360i@dberkowitz / @360idavid.berkowitz@360i.com Download this now: bit.ly/laskysymp
    2. 2. www.360i.com Proprietary & Confidential 2
    3. 3. www.360i.com Proprietary & Confidential 3
    4. 4. The rate of change is accelerating www.360i.com Proprietary & Confidential 4
    5. 5. Prioritization is a challenge www.360i.com Proprietary & Confidential 5
    6. 6. Strategy: Set Goals, Measure ‘Em www.360i.com Proprietary & Confidential 6
    7. 7. Content driving the conversation www.360i.com Proprietary & Confidential 7
    8. 8. www.360i.com Proprietary & Confidential 8
    9. 9. www.360i.com Proprietary & Confidential 9
    10. 10. 4 Trends to Master for 2012+ 10
    11. 11. 1) EntertainMEnt www.360i.com Proprietary & Confidential 11
    12. 12. 2) Gaming Reality www.360i.com Proprietary & Confidential 12
    13. 13. 3) A Whole New MoPho www.360i.com Proprietary & Confidential 13
    14. 14. 4) P2P Gets Personal www.360i.com Proprietary & Confidential 14
    15. 15. Links from the 4 Trends• EntertainMEnt • A Whole New MoPho • Flipboard – www.flipboard.com • Instagram –– www.instagr.am • Spotify – www.spotify.com • Viddy – www.viddy.com • Viggle – www.viggle.com • GoldRun – www.goldrungo.com• Gaming Reality • Pinterest – www.pinterest.com • QWiPS – www.qwips.com • Draw Something – www.omgpop.com/drawsomething • Digigraph – www.digigraph.me • Life is Crime – • P2P Gets Personal www.redrobot.com/games.html • Wendr – www.wendr.com • Disney Appmates - • GrubWithUs – www.grubwithus.com www.disneystore.com/cars-appmates • SideTour – www.sidetour.com • Highlight – www.highlig.ht www.360i.com Proprietary & Confidential 15
    16. 16. Highlight me anytime, or something• David Berkowitz• VP Emerging Media, 360i• blog.360i.com / @360i• MarketersStudio.com / @dberkowitz• david.berkowitz@360i.com www.360i.com Proprietary & Confidential 16

    ×