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CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap
 

CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

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What were the trends from the Consumer Electronics Show that mattered most for marketers in 2013? This looks at the new living room, connected devices, smart TVs, the connected home, wearable ...

What were the trends from the Consumer Electronics Show that mattered most for marketers in 2013? This looks at the new living room, connected devices, smart TVs, the connected home, wearable technology, 3D printing, gesture tracking, voice inputs, and much more. Plus, check out the new CES Marketer Matrix.

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  • Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&iid=0506bbb9-4ed6-430f-9c5c-87d760418013&nid=12+45+20130107
  • Techcrunch - http://techcrunch.com/2013/01/03/ces-2013-this-will-be-the-year-of-the-gadget-startup/
  • TechCrunch - http://techcrunch.com/2013/01/11/why-ces-matters-for-now/
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • FastCompany -http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013 Smart: Samsung - http://www.amazon.com/Samsung-UN50ES6100-50-Inch-120Hz-Black/dp/B007BG4U70 Wearable: Vuzix - www.vuzix.com/consumer/products_m100.html Thin: LG - http://www.lgnewsroom.com/newsroom/contents/62819 Invisible: Tobii - http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ Invisible:
  • http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1
  • http://www.businessinsider.com/sayonara-netbooks-asus-and-the-rest-wont-make-any-more-in-2013-2013-1 Photo: Berky - http://www.flickr.com/photos/davidberkowitz/5765150901/
  • - http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs
  • Marketing cloud – Salesforce - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
  • Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Salesforce - Marketing cloud - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Peek Analytics – www.peekanalytics.com
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • CES Matrix, take 2 – a little more polished
  • Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
  • Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
  • Purell – a winning hand starts here
  • Launchfest
  • Iheartradio vip
  • Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
  • - PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
  • Didlr! www.didlr.com “ Twitter for Doodlers”
  • Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
  • Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • - http://dufi.adventgx.com/wp-content/uploads/2012/11/kickstarter-badge-funded.png
  • - http://cinemagr.am/show/92959839
  • - http://techcrunch.com/2013/01/05/the-fifth-horsemen-of-tech-samsung/
  • Slate - http://www.slate.com/articles/technology/technology/2013/01/samsung_how_the_korean_firm_got_to_be_the_biggest_tech_company_in_the_world.html?wpisrc=newsletter_tis
  • Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
  • PSFK - http://www.psfk.com/2013/01/samsungs-transparent-screen-retail.html
  • http://cinemagr.am/show/96387672
  • Theme: partnerships forming
  • http://cinemagr.am/show/97258683
  • Displair – www.displair.com Cinemagram GIF - http://cinemagr.am/show1/100717184
  • AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
  • Theme: partnerships forming
  • Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
  • Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
  • Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
  • - http://www.hapilabs.com/products-hapifork.asp
  • Colbert - http://techcrunch.com/2013/01/12/in-defense-of-the-hapifork/ - http://www.colbertnation.com/the-colbert-report-videos/422778/january-10-2013/tip-wag---hapifork---kevin-garnett
  • NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&emc=edit_th_20130112&_r=0
  • Rambus, NXP
  • Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
  • LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
  • Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
  • - http://www.engadget.com/2013/01/02/sticknfind-bluetooth-stickers-hands-on/
  • Android app - https://play.google.com/store/apps/details?id=com.lge.media.lgpocketphoto&hl=en http://techcrunch.com/2013/01/10/want-lgs-pocket-photo-a-tiny-nfc-friendly-photo-printer/
  • Theme: partnerships forming
  • It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
  • Weird demo from Hisense
  • Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
  • Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
  • PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
  • http://www.zdnet.com/panasonic-goes-big-with-social-tv-green-innovations-7000009546/
  • TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
  • - http://www.tvfp.tv/
  • TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
  • Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
  • LG’s booth
  • Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment.  A smartphone app listens to what you’re watching on TV, identifies it, and offers related content.  In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
  • Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage “ New powers for Dish's Hopper:  The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
  • Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
  • - http://us.telibrahma.com/point-home/pointhome-page/
  • Wearable computing
  • VentureBeat - http://venturebeat.com/2013/01/03/pebble-will-finally-unveil-its-kickstarter-darling-smartwatch-at-ces/ - Pebble Watch
  • Martian Watches – voice control- http://martianwatches.com/ Filip Basis
  • New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
  • - http://www.vuzix.com/consumer/products_m100.html
  • - Volt Buckle
  • Styku - http://www.styku.com/business/
  • http://www.youtube.com/watch?v=7RT6O3yeF00 http://www.xsens.com/en/news/ip-licensing-news/demonstration-of-worlds-first-wearable-3d-body-motion-tracking-system-based-on-consumer-grade-mems-sensors-at-international-ces http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013
  • Redefining interactive
  • https://leapmotion.com/ http://www.theverge.com/2013/1/3/3830394/leap-motion-asus-pc-deal Gesture and voice to keep forging past typing and touch
  • - http://www.kickstarter.com/projects/1339485407/mauz-one-device-to-rule-them-all
  • Affectiva www.affectiva.com WPP portfolio: http://www.wpp.com/wpp/companies/companydetail.htm?id=630
  • - Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
  • Intel
  • Tobii Gaze - http://www.youtube.com/watch?feature=player_embedded&v=3MoGzTdQnX8 http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ http://www.tobii.com/ http://latimesblogs.latimes.com/technology/2012/01/ces-2012-tobii-lets-you-control-computers-with-your-eyes.html
  • - http://gigaom.com/2013/01/10/haier-vision-control-tv/
  • Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
  • Moonrider / Artjam www.moonrider.com
  • More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
  • Red card- http://eastsidefcnews.blogspot.com/2009/12/red-card.html Telegraph – http://www.telegraph.co.uk/technology/video-games/video-game-news/9423539/Fifa-13-referees-will-hear-Xbox-Kinect-players-swearing.html Fifa 13 will take advantage of Microsoft Kinect to allow players to shout commands to their team to change tactics or formations without pausing the game. But the system will also listen for players whose frustration gets the better of them. Swearing at the referee will influence their decision-making, possibly leading to more bookings. EA says that in Fifa 13's career mode, gamers will find that storylines will develop if they acquire a reputation for abusing referees.
  • image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
  • www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
  • Step up click-through rates with your consumers. The powerful Gimbal™ relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/
  • VentureBeat infographic - http://venturebeat.com/2013/01/11/a-quick-visual-look-at-the-best-of-ces-2013-infographic/
  • More in TC - http://techcrunch.com/2013/01/07/ford-launches-open-developer-program-to-let-mobile-apps-interface-with-its-cars/
  • Carvoyant (green arrow) - http://jumpstart.carvoyant.com/ http://techcrunch.com/2013/01/12/carvoyant-is-ready-to-put-your-car-in-the-cloud/ Dash https://play.google.com/store/apps/details?id=com.dashlabs.dash.android http://www.dash.by - https://www.facebook.com/photo.php?fbid=168844839926828&set=a.158994770911835.50087.121609777983668&type=1&theater Audiovox / Voxx
  • Wearable computing
  • http://www.oculusvr.com/ Video: http://vimeo.com/54429925
  • - http://shield.nvidia.com/portable-features
  • Fisher-Price by Mattel
  • Score 87 screen: Bluestacks - http://www.bluestacks.com/ Philips uWant - http://techcrunch.com/2013/01/11/philips-uwand-motion-controller-makes-another-ces-appearance-plays-fruit-ninja-video/ VentureBeat (TCL) - http://venturebeat.com/2013/01/10/will-you-buy-this-tcl-tv-for-a-new-way-to-play-fruit-ninja/
  • Gamestick - http://www.kickstarter.com/projects/872297630/gamestick-the-most-portable-tv-games-console-ever
  • VentureBeat: http://venturebeat.com/2013/01/10/microsoft-holodeck-xbox-kinect/ YT: http://www.youtube.com/watch?feature=player_embedded&v=re1EatGRV0w#!
  • Android - https://play.google.com/store/apps/details?id=com.microsoft.smartglass&hl=en iOS - https://itunes.apple.com/us/app/xbox-smartglass/id480914036?mt=8 www.bluestacks.com https://www.facebook.com/BlueStacksInc?fref=ts
  • Black printer: Replicator 2X launched - http://store.makerbot.com/replicator2x.html Kraftwurx – like Shapeways CubeX / Cube – in VentureBeat http://venturebeat.com/2013/01/07/cube-x-3d-systems/
  • - http://cinemagr.am/show/100727537
  • http://cinemagr.am/show1/100720211 Cooper - http://pandawhale.com/post/14126/jennifer-lawrence-dancing-silver-linings-playbook Robot: Shimi by Tovbot
  • - http://www.usatoday.com/story/technologylive/2013/01/07/ces-2013-lego-mindstorms-ev3/1810489/ - http://techcrunch.com/2013/01/10/i-for-one-welcome-our-robotic-lego-mindstorm-ev3-overloads/
  • Robotex http://www.robotex.com/
  • http://venturebeat.com/2013/01/10/usps-augmented-reality-app/
  • www.cardmunch.com www.getpocket.com
  • Via http://www.marketersstudio.com/2013/01/the-best-recaps-and-coverage-of-ces.html

CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap Presentation Transcript

  • CES 2013:The Year of theConnected Brand(‘Berky’s cut’ edition) David "Berky"Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL
  • Your guide to CES In January 2013, I returned to Las Vegas for my sixth straight Consumer Electronics Show (CES), elbowing my way through the miles of exhibit space packed with 150,000 attendees. I have a particular focus on what matters for marketers, so you won’t see every last 3D TV here. You can find photo credits (to images that are not my own), annotations, and other references in the notes to most slides. Many more of my photos are on Flickr with Creative Commons attribution: http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/ A few of the GIFs are available at Cinemagr.am: http://cinemagr.am/web/user/3396 Thanks for joining the ride. Reach out any time if I can provide more color. - David Berkowitz, www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 2
  • Covering the Coverage
  • CES in <140 charactersPROPRIETARY & CONFIDENTIAL 4
  • Year of the startup?PROPRIETARY & CONFIDENTIAL 5
  • Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunchPROPRIETARY & CONFIDENTIAL 6
  • 5 Predicted Trends in Ad AgePROPRIETARY & CONFIDENTIAL 7
  • Scoring the 5 Trends in Ad Age The Prediction The ResultPROPRIETARY & CONFIDENTIAL 8
  • Walt Mossberg’s 2013 Forecast Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
  • Scoring Mossberg: What matters for marketers Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 10
  • Fast Company’s CES FourboxPROPRIETARY & CONFIDENTIAL 11
  • Oh bloody hell… Phablets?PROPRIETARY & CONFIDENTIAL 12
  • Lazerow knows bestPROPRIETARY & CONFIDENTIAL 13
  • The research
  • Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012PROPRIETARY & CONFIDENTIAL 15
  • Desktops almost as dead as netbooksPROPRIETARY & CONFIDENTIAL 16
  • Salesforce monitored trends livePROPRIETARY & CONFIDENTIAL 17
  • >1.2 million social conversations about CESPROPRIETARY & CONFIDENTIAL 18
  • Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fastPROPRIETARY & CONFIDENTIAL 19
  • People like their TVs connected, and sometimes smartPROPRIETARY & CONFIDENTIAL 20
  • The West Coast loves CESPROPRIETARY & CONFIDENTIAL 21
  • People chat about screens of all sizesPROPRIETARY & CONFIDENTIAL 22
  • Big screens are betterPROPRIETARY & CONFIDENTIAL 23
  • Bendy screens capture the buzzPROPRIETARY & CONFIDENTIAL 24
  • NY, CA men are top tweetersPROPRIETARY & CONFIDENTIAL 25
  • TV still the hot topic of tweetsPROPRIETARY & CONFIDENTIAL 26
  • More proof: CES is raining men (Hallelujah) – older menPROPRIETARY & CONFIDENTIAL 27
  • Most talked about products don’t matterPROPRIETARY & CONFIDENTIAL 28
  • Samsung tops brand mentionsPROPRIETARY & CONFIDENTIAL 29
  • The Marketer Matrix
  • PROPRIETARY & CONFIDENTIAL 31
  • The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 32
  • The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. AmericaPROPRIETARY & CONFIDENTIAL 33
  • The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 34
  • An inside look at CES
  • SpeakingPROPRIETARY & CONFIDENTIAL 36
  • More screens need more powerPROPRIETARY & CONFIDENTIAL 37
  • The food… The food…PROPRIETARY & CONFIDENTIAL 38
  • Great marketing is everywherePROPRIETARY & CONFIDENTIAL 39
  • Big TASC aheadPROPRIETARY & CONFIDENTIAL 40
  • Joining the paparazziPROPRIETARY & CONFIDENTIAL 41
  • Reporting live from CES (well, close enough)PROPRIETARY & CONFIDENTIAL 42
  • PROPRIETARY & CONFIDENTIAL 43
  • Joining the mobile mafiaPROPRIETARY & CONFIDENTIAL 44
  • Startups pitched angels at LaunchfestPROPRIETARY & CONFIDENTIAL 45
  • Lots of late nights (VIP or bust)PROPRIETARY & CONFIDENTIAL 46
  • “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 47
  • Strangest product at CES: brainwave-controlled cat earsPROPRIETARY & CONFIDENTIAL 48
  • Worst company namePROPRIETARY & CONFIDENTIAL 49
  • A memorable Qualcomm keynote…PROPRIETARY & CONFIDENTIAL 50
  • Celebs gone wildPROPRIETARY & CONFIDENTIAL 51
  • 3 words seen often at CES 2013 not seen beforePROPRIETARY & CONFIDENTIAL 52
  • People come from all over the worldPROPRIETARY & CONFIDENTIAL 53
  • PROPRIETARY & CONFIDENTIAL 54
  • Brand of the Year
  • The 5th HorsemanPROPRIETARY & CONFIDENTIAL 56
  • The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - SlatePROPRIETARY & CONFIDENTIAL 57
  • Samsung’s ad network a work in progress but gaining reachPROPRIETARY & CONFIDENTIAL 58
  • Samsung AdHub finds its cornerPROPRIETARY & CONFIDENTIAL 59
  • Samsung devices connect with each otherPROPRIETARY & CONFIDENTIAL 60
  • Voice activation uses NLP. Sponsored listings coming?PROPRIETARY & CONFIDENTIAL 61
  • Cameras add 4G for constant connectivityPROPRIETARY & CONFIDENTIAL 62
  • Cameras connect directly with social appsPROPRIETARY & CONFIDENTIAL 63
  • Samsung reimagines store windowsPROPRIETARY & CONFIDENTIAL 64
  • AutoShare becoming de rigeurPROPRIETARY & CONFIDENTIAL 65
  • The big trends from CES 2013PROPRIETARY & CONFIDENTIAL
  • Every screencan be the first screen
  • Screens come in all sizesPROPRIETARY & CONFIDENTIAL 68
  • What’s a tablet anyway?PROPRIETARY & CONFIDENTIAL 69
  • Okay, I get it – it’s a tablet and a laptopPROPRIETARY & CONFIDENTIAL 70
  • Displair makes screens appear out of thin airPROPRIETARY & CONFIDENTIAL 71
  • USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.PROPRIETARY & CONFIDENTIAL 72
  • The connected home
  • Pre-CES 2013: “Internet of things”PROPRIETARY & CONFIDENTIAL 74
  • Internet-enabled sensors: new outlet for the passive aggressivePROPRIETARY & CONFIDENTIAL 75
  • Okay, these alerts can be a bit muchPROPRIETARY & CONFIDENTIAL 76
  • Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising AgePROPRIETARY & CONFIDENTIAL 77
  • Lowe’s Iris is a hub for connected devicesPROPRIETARY & CONFIDENTIAL 78
  • Perhaps HAPIfork will help you eat betterPROPRIETARY & CONFIDENTIAL 79
  • Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen ColbertPROPRIETARY & CONFIDENTIAL 80
  • The new remote controlPROPRIETARY & CONFIDENTIAL 81
  • Even the light bulb is reinventedPROPRIETARY & CONFIDENTIAL 82
  • Samsung’s smart fridge runs EvernotePROPRIETARY & CONFIDENTIAL 83
  • No more dumb appliances!PROPRIETARY & CONFIDENTIAL 84
  • LG appliances upgrade hardware and softwarePROPRIETARY & CONFIDENTIAL 85
  • Nest continuing to turn up the heatPROPRIETARY & CONFIDENTIAL 86
  • AT&T envisions a Digital LifePROPRIETARY & CONFIDENTIAL 87
  • Bluetooth stickers add sensors everywherePROPRIETARY & CONFIDENTIAL 88
  • NFC devices such as LG Pocket Photo create more connectionsPROPRIETARY & CONFIDENTIAL 89
  • Living room reborn
  • The future of TV? MehPROPRIETARY & CONFIDENTIAL 91
  • Yay, more big TV setsPROPRIETARY & CONFIDENTIAL 92
  • 3D still around, but less a focusPROPRIETARY & CONFIDENTIAL 93
  • And now, umm, transparent 3D?PROPRIETARY & CONFIDENTIAL 94
  • TV focus shifts to software: Zeebox partners with GracenotePROPRIETARY & CONFIDENTIAL 95
  • Gracenote empowers TV sets to target better adsPROPRIETARY & CONFIDENTIAL 96
  • TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ◦PROPRIETARY & CONFIDENTIAL 97
  • Panasonic TVs use facial recognition for personalizationPROPRIETARY & CONFIDENTIAL 98
  • Time Warner Cable comes to Roku (but you still need cable)PROPRIETARY & CONFIDENTIAL 99
  • TVF makes more TVs smarterPROPRIETARY & CONFIDENTIAL 100
  • Dongles abound to add connectivity to TVsPROPRIETARY & CONFIDENTIAL 101
  • Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into peoples lives." - David Berkowitz in Ad AgePROPRIETARY & CONFIDENTIAL 102
  • What CES really looked like TV PC Smart-phonePROPRIETARY & CONFIDENTIAL 103
  • Technologies connect portable screens to TV screensPROPRIETARY & CONFIDENTIAL 104
  • Dish ruffles feathers with ad hopping and slingboxingPROPRIETARY & CONFIDENTIAL 105
  • Gadgets connect screens with each otherPROPRIETARY & CONFIDENTIAL 106
  • Telibrahma’s Point adds AR to TV screensPROPRIETARY & CONFIDENTIAL 107
  • Bespoke Bytes
  • Pebble shows off its $10MM crowdfunded watchPROPRIETARY & CONFIDENTIAL 109
  • Lots of tech to watch with touch screens & voice controlPROPRIETARY & CONFIDENTIAL 110
  • Wearable health monitors keep forging forwardPROPRIETARY & CONFIDENTIAL 111
  • Vuzix seeks to one-up Google GlassPROPRIETARY & CONFIDENTIAL 112
  • No sign of the Volt buckle PROPRIETARY & CONFIDENTIAL 113
  • Trying on virtual clothing’s in voguePROPRIETARY & CONFIDENTIAL 114
  • Styku uses 4 Kinects to reinvent the fitting roomPROPRIETARY & CONFIDENTIAL 115
  • Xsens demos wearable 3D body motion trackingPROPRIETARY & CONFIDENTIAL 116
  • New inputs
  • Asus taps Leap Motion to power gesture-controlled PCsPROPRIETARY & CONFIDENTIAL 118
  • Mauz adds gesture input for laptops via smartphonesPROPRIETARY & CONFIDENTIAL 119
  • Facial recognition determines ad reactionsPROPRIETARY & CONFIDENTIAL 120
  • Orange + Movea = Gesture controlled set top boxPROPRIETARY & CONFIDENTIAL 121
  • Intel puts your body into the virtual experiencePROPRIETARY & CONFIDENTIAL 122
  • Tobii Gaze: look out for PCs controlled by your eyesPROPRIETARY & CONFIDENTIAL 123
  • Haier lets you control TVs with your eyesPROPRIETARY & CONFIDENTIAL 124
  • Sensors scan your brainPROPRIETARY & CONFIDENTIAL 125
  • Advertising needs new inputs too. Enter Moonrider’s Art JamPROPRIETARY & CONFIDENTIAL 126
  • Cube26 lets you shush your TVPROPRIETARY & CONFIDENTIAL 127
  • Don’t forget Xbox: Kinect shows red card when you curse at refsPROPRIETARY & CONFIDENTIAL 128
  • In transit
  • “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 130
  • Toyota, Audi preview self- driving cars (taking on Google)PROPRIETARY & CONFIDENTIAL 131
  • BMW-backed MyCityWay surfaces local recommendationsPROPRIETARY & CONFIDENTIAL 132
  • Qualcomm Gimbel engine adds context to location appsPROPRIETARY & CONFIDENTIAL 133
  • Fords as Glympse to share locationPROPRIETARY & CONFIDENTIAL 134
  • Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 135
  • Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 136
  • ODB enables an APIPROPRIETARY & CONFIDENTIAL 137
  • Samsung also becomes modular with Evolution KitPROPRIETARY & CONFIDENTIAL 138
  • Fun & Games
  • Reality can still be virtual and not just augmentedPROPRIETARY & CONFIDENTIAL 140
  • Nvidia’s previews new Android gaming devicePROPRIETARY & CONFIDENTIAL 141
  • You know, for kids: Fisher- Price embeds screens in toysPROPRIETARY & CONFIDENTIAL 142
  • Cubelets add sensors to these robotic building blocksPROPRIETARY & CONFIDENTIAL 143
  • Skylanders collectibles interact with PCs and game consolesPROPRIETARY & CONFIDENTIAL 144
  • Everyone’s doing demos of Fruit NinjaPROPRIETARY & CONFIDENTIAL 145
  • Gamestick: big screen gaming in your pocketPROPRIETARY & CONFIDENTIAL 146
  • Microsoft ‘Holodeck’ tech to expand games beyond TV setPROPRIETARY & CONFIDENTIAL 147
  • Smart Glass, BlueStacks signs of new era of interoperabilityPROPRIETARY & CONFIDENTIAL 148
  • All hail ourrobot overlords
  • 3D Printing pervasivePROPRIETARY & CONFIDENTIAL 150
  • LG vacuums dance even better than Bradley CooperPROPRIETARY & CONFIDENTIAL 151
  • Cooper can still outdance ShimiPROPRIETARY & CONFIDENTIAL 152
  • iRobot cleans your guttersPROPRIETARY & CONFIDENTIAL 153
  • Build your own robots with the next gen of LEGO MindstormsPROPRIETARY & CONFIDENTIAL 154
  • Careful: you may step on robots trying to snapchat youPROPRIETARY & CONFIDENTIAL 155
  • Wrapping up
  • 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.comPROPRIETARY & CONFIDENTIAL 157
  • Other companies of interest ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ◦ Bluestacks: Run Android apps on Windows or Mac ◦ Cube26: tech products to enable devices to better recognize and interact with users ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat ◦ ooVoo: now watch videos together with 10 people ◦ Stremor: TLDR bBrowser extension that summarizes content ◦ Trackdot: Sensors to help you track your luggage ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkoutPROPRIETARY & CONFIDENTIAL 158
  • Bonus: The Best CES◦Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here◦ Ad Age: Seeing CES Through the Eyes of Group Ms Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer◦ NY Times: Smartphones Become Lifes Remote Control -◦ TechCrunch: Why CES Matters (for Now) - its about meeting the lone geniuses trying to make it big◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads◦ TechCrunch: Why Samsung is the 5th Horseman of Tech◦ The Verge: Awards for the Best of CES◦ Digiday: What Agencies Learned at CES. Im one of four execs included here. Ian Schafer and I seemed to have the same idea (its hardly the first or last time for that).◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. Ive bought a few of them already and others are on my wish list.PROPRIETARY & CONFIDENTIAL 159
  • Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ◦david.berkowitz@360i.com ◦blog.360i.com / @360i ◦MarketersStudio.com / @dberkowitz ◦www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 160