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CES 2013:The Year of theConnected Brand(‘Berky’s cut’ edition)   David "Berky"Presented by:    Berkowitz   VP Emerging Med...
Your guide to CES   In January 2013, I returned to Las Vegas for my sixth straight Consumer   Electronics Show (CES), elbo...
Covering the Coverage
CES in <140 charactersPROPRIETARY & CONFIDENTIAL                             4
Year of the startup?PROPRIETARY & CONFIDENTIAL                             5
Why this CES mattered         "It was, in short, the BEST.CES.EVER.         "It’s what CES – and it’s what innovation in  ...
5 Predicted Trends in Ad AgePROPRIETARY & CONFIDENTIAL                                7
Scoring the 5 Trends in Ad Age            The Prediction   The ResultPROPRIETARY & CONFIDENTIAL                           ...
Walt Mossberg’s 2013  Forecast                              Hardware &                               softwareTablets trump...
Scoring Mossberg:  What matters for marketers                              Hardware &                               softwa...
Fast Company’s CES FourboxPROPRIETARY & CONFIDENTIAL                             11
Oh bloody hell… Phablets?PROPRIETARY & CONFIDENTIAL                             12
Lazerow knows bestPROPRIETARY & CONFIDENTIAL                             13
The research
Things change fast: netbooks gone, and forgotten                             Netbook                                 s    ...
Desktops almost as dead as netbooksPROPRIETARY & CONFIDENTIAL                              16
Salesforce monitored trends livePROPRIETARY & CONFIDENTIAL                               17
>1.2 million social conversations about CESPROPRIETARY & CONFIDENTIAL                             18
Pay TV is shrinking                             Note the misleading                                  Y-axis: it’s         ...
People like their TVs connected, and sometimes smartPROPRIETARY & CONFIDENTIAL                             20
The West Coast loves CESPROPRIETARY & CONFIDENTIAL                             21
People chat about screens of all sizesPROPRIETARY & CONFIDENTIAL                                22
Big screens are betterPROPRIETARY & CONFIDENTIAL                             23
Bendy screens capture the buzzPROPRIETARY & CONFIDENTIAL                             24
NY, CA men are top tweetersPROPRIETARY & CONFIDENTIAL                               25
TV still the hot topic of tweetsPROPRIETARY & CONFIDENTIAL                             26
More proof: CES is raining men (Hallelujah) – older menPROPRIETARY & CONFIDENTIAL                                27
Most talked about products don’t matterPROPRIETARY & CONFIDENTIAL                              28
Samsung tops brand mentionsPROPRIETARY & CONFIDENTIAL                             29
The Marketer Matrix
PROPRIETARY & CONFIDENTIAL                             31
The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL                             32
The CES Marketer Matrix                              Hulk       Iron Man                             Hawkeye   Capt. Ameri...
The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL                             34
An inside look at CES
SpeakingPROPRIETARY & CONFIDENTIAL                             36
More screens need more powerPROPRIETARY & CONFIDENTIAL                             37
The food… The food…PROPRIETARY & CONFIDENTIAL                             38
Great marketing is everywherePROPRIETARY & CONFIDENTIAL                             39
Big TASC aheadPROPRIETARY & CONFIDENTIAL                             40
Joining the paparazziPROPRIETARY & CONFIDENTIAL                             41
Reporting live from CES (well, close enough)PROPRIETARY & CONFIDENTIAL                             42
PROPRIETARY & CONFIDENTIAL                             43
Joining the mobile mafiaPROPRIETARY & CONFIDENTIAL                             44
Startups pitched angels at LaunchfestPROPRIETARY & CONFIDENTIAL                              45
Lots of late nights (VIP or bust)PROPRIETARY & CONFIDENTIAL                               46
“Unless you’re        taking us to the edge        of the abyss and        making us        uncomfortable, we        don’t...
Strangest product at CES: brainwave-controlled cat earsPROPRIETARY & CONFIDENTIAL                             48
Worst company namePROPRIETARY & CONFIDENTIAL                             49
A memorable Qualcomm keynote…PROPRIETARY & CONFIDENTIAL                             50
Celebs gone wildPROPRIETARY & CONFIDENTIAL                             51
3 words seen often at CES 2013 not seen beforePROPRIETARY & CONFIDENTIAL                             52
People come from all over the worldPROPRIETARY & CONFIDENTIAL                             53
PROPRIETARY & CONFIDENTIAL                             54
Brand of the Year
The 5th HorsemanPROPRIETARY & CONFIDENTIAL                             56
The key to Samsung’s success         “…There’s something else besides         sheer size that makes Samsung so         suc...
Samsung’s ad network a work in progress but gaining reachPROPRIETARY & CONFIDENTIAL                                58
Samsung AdHub finds its cornerPROPRIETARY & CONFIDENTIAL                             59
Samsung devices connect with each otherPROPRIETARY & CONFIDENTIAL                             60
Voice activation uses NLP. Sponsored listings coming?PROPRIETARY & CONFIDENTIAL                              61
Cameras add 4G for constant connectivityPROPRIETARY & CONFIDENTIAL                               62
Cameras connect directly with social appsPROPRIETARY & CONFIDENTIAL                             63
Samsung reimagines store windowsPROPRIETARY & CONFIDENTIAL                             64
AutoShare becoming de rigeurPROPRIETARY & CONFIDENTIAL                             65
The big trends                  from CES 2013PROPRIETARY & CONFIDENTIAL
Every screencan be the first screen
Screens come in all sizesPROPRIETARY & CONFIDENTIAL                             68
What’s a tablet anyway?PROPRIETARY & CONFIDENTIAL                             69
Okay, I get it – it’s a tablet and a laptopPROPRIETARY & CONFIDENTIAL                                  70
Displair makes screens appear out of thin airPROPRIETARY & CONFIDENTIAL                             71
USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.PROPRIETARY & CONFIDENTIAL            ...
The connected home
Pre-CES 2013: “Internet of things”PROPRIETARY & CONFIDENTIAL                             74
Internet-enabled sensors: new outlet for the passive aggressivePROPRIETARY & CONFIDENTIAL                             75
Okay, these alerts can be a bit muchPROPRIETARY & CONFIDENTIAL                               76
Lots of ways to chill out                             “There was one thing I got wrong:                             it’s n...
Lowe’s Iris is a hub for connected devicesPROPRIETARY & CONFIDENTIAL                             78
Perhaps HAPIfork will help you eat betterPROPRIETARY & CONFIDENTIAL                              79
Colbert on HAPIfork         “What is the point of consumer         technology that stops you from         consuming?”     ...
The new remote controlPROPRIETARY & CONFIDENTIAL                             81
Even the light bulb is reinventedPROPRIETARY & CONFIDENTIAL                             82
Samsung’s smart fridge runs EvernotePROPRIETARY & CONFIDENTIAL                               83
No more dumb appliances!PROPRIETARY & CONFIDENTIAL                             84
LG appliances upgrade hardware and softwarePROPRIETARY & CONFIDENTIAL                             85
Nest continuing to turn up the heatPROPRIETARY & CONFIDENTIAL                              86
AT&T envisions a Digital LifePROPRIETARY & CONFIDENTIAL                                 87
Bluetooth stickers add sensors everywherePROPRIETARY & CONFIDENTIAL                             88
NFC devices such as LG Pocket Photo create more connectionsPROPRIETARY & CONFIDENTIAL                             89
Living room reborn
The future of TV? MehPROPRIETARY & CONFIDENTIAL                             91
Yay, more big TV setsPROPRIETARY & CONFIDENTIAL                             92
3D still around, but less a focusPROPRIETARY & CONFIDENTIAL                               93
And now, umm, transparent 3D?PROPRIETARY & CONFIDENTIAL                             94
TV focus shifts to software: Zeebox partners with GracenotePROPRIETARY & CONFIDENTIAL                                95
Gracenote empowers TV sets to target better adsPROPRIETARY & CONFIDENTIAL                              96
TVs add facial recognition to personalize recommendations         "Increasingly, TVs will know who is         watching the...
Panasonic TVs use facial recognition for personalizationPROPRIETARY & CONFIDENTIAL                             98
Time Warner Cable comes to Roku (but you still need cable)PROPRIETARY & CONFIDENTIAL                              99
TVF makes more TVs smarterPROPRIETARY & CONFIDENTIAL                             100
Dongles abound to add connectivity to TVsPROPRIETARY & CONFIDENTIAL                             101
Don’t put mobile in the corner         "If the TVs are in one corner and mobile         devices in another, as has been th...
What CES really looked like                               TV                                           PC                 ...
Technologies connect portable screens to TV screensPROPRIETARY & CONFIDENTIAL                             104
Dish ruffles feathers with ad hopping and slingboxingPROPRIETARY & CONFIDENTIAL                                 105
Gadgets connect screens with each otherPROPRIETARY & CONFIDENTIAL                             106
Telibrahma’s Point adds AR to TV screensPROPRIETARY & CONFIDENTIAL                              107
Bespoke Bytes
Pebble shows off its $10MM crowdfunded watchPROPRIETARY & CONFIDENTIAL                              109
Lots of tech to watch with touch screens & voice controlPROPRIETARY & CONFIDENTIAL                              110
Wearable health monitors keep forging forwardPROPRIETARY & CONFIDENTIAL                             111
Vuzix seeks to one-up Google GlassPROPRIETARY & CONFIDENTIAL                             112
No sign of the Volt buckle PROPRIETARY & CONFIDENTIAL                                113
Trying on virtual clothing’s in voguePROPRIETARY & CONFIDENTIAL                                114
Styku uses 4 Kinects to reinvent the fitting roomPROPRIETARY & CONFIDENTIAL                             115
Xsens demos wearable 3D body motion trackingPROPRIETARY & CONFIDENTIAL                             116
New inputs
Asus taps Leap Motion to power gesture-controlled PCsPROPRIETARY & CONFIDENTIAL                             118
Mauz adds gesture input for laptops via smartphonesPROPRIETARY & CONFIDENTIAL                               119
Facial recognition determines ad reactionsPROPRIETARY & CONFIDENTIAL                             120
Orange + Movea = Gesture controlled set top boxPROPRIETARY & CONFIDENTIAL                             121
Intel puts your body into the virtual experiencePROPRIETARY & CONFIDENTIAL                                 122
Tobii Gaze: look out for PCs controlled by your eyesPROPRIETARY & CONFIDENTIAL                                123
Haier lets you control TVs with your eyesPROPRIETARY & CONFIDENTIAL                              124
Sensors scan your brainPROPRIETARY & CONFIDENTIAL                             125
Advertising needs new inputs too. Enter Moonrider’s Art JamPROPRIETARY & CONFIDENTIAL                                 126
Cube26 lets you shush your TVPROPRIETARY & CONFIDENTIAL                              127
Don’t forget Xbox: Kinect shows red card when you curse at refsPROPRIETARY & CONFIDENTIAL                             128
In transit
“Why is the                             car not an                             app?”                             Marc Beni...
Toyota, Audi preview self- driving cars (taking on Google)PROPRIETARY & CONFIDENTIAL                              131
BMW-backed MyCityWay surfaces local recommendationsPROPRIETARY & CONFIDENTIAL                             132
Qualcomm Gimbel engine adds context to location appsPROPRIETARY & CONFIDENTIAL                             133
Fords as Glympse to share locationPROPRIETARY & CONFIDENTIAL                             134
Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL                             135
Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL                             136
ODB enables an APIPROPRIETARY & CONFIDENTIAL                             137
Samsung also becomes modular with Evolution KitPROPRIETARY & CONFIDENTIAL                              138
Fun & Games
Reality can still be virtual and not just augmentedPROPRIETARY & CONFIDENTIAL                                140
Nvidia’s previews new Android gaming devicePROPRIETARY & CONFIDENTIAL                             141
You know, for kids: Fisher- Price embeds screens in toysPROPRIETARY & CONFIDENTIAL                             142
Cubelets add sensors to these robotic building blocksPROPRIETARY & CONFIDENTIAL                                 143
Skylanders collectibles interact with PCs and game consolesPROPRIETARY & CONFIDENTIAL                              144
Everyone’s doing demos of Fruit NinjaPROPRIETARY & CONFIDENTIAL                             145
Gamestick: big screen gaming in your pocketPROPRIETARY & CONFIDENTIAL                             146
Microsoft ‘Holodeck’ tech to expand games beyond TV setPROPRIETARY & CONFIDENTIAL                             147
Smart Glass, BlueStacks signs of new era of interoperabilityPROPRIETARY & CONFIDENTIAL                             148
All hail ourrobot overlords
3D Printing pervasivePROPRIETARY & CONFIDENTIAL                             150
LG vacuums dance even better than Bradley CooperPROPRIETARY & CONFIDENTIAL                              151
Cooper can still outdance ShimiPROPRIETARY & CONFIDENTIAL                             152
iRobot cleans your guttersPROPRIETARY & CONFIDENTIAL                              153
Build your own robots with the next gen of LEGO MindstormsPROPRIETARY & CONFIDENTIAL                              154
Careful: you may step on robots trying to snapchat youPROPRIETARY & CONFIDENTIAL                             155
Wrapping up
2 apps that saved me at CES    Cardmunch: Scan business    cards, add to address book      and LinkedIn with 1 tap        ...
Other companies of interest   ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc   ◦ Bluestacks...
Bonus: The Best CES◦Coverage      VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here◦ Ad Age...
Thanks! Keep in touch   David Berkowitz   VP Emerging Media, 360i   ◦david.berkowitz@360i.com   ◦blog.360i.com / @360i   ◦...
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CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

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What were the trends from the Consumer Electronics Show that mattered most for marketers in 2013? This looks at the new living room, connected devices, smart TVs, the connected home, wearable technology, 3D printing, gesture tracking, voice inputs, and much more. Plus, check out the new CES Marketer Matrix.

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  • Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&amp;iid=0506bbb9-4ed6-430f-9c5c-87d760418013&amp;nid=12+45+20130107
  • Techcrunch - http://techcrunch.com/2013/01/03/ces-2013-this-will-be-the-year-of-the-gadget-startup/
  • TechCrunch - http://techcrunch.com/2013/01/11/why-ces-matters-for-now/
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • FastCompany -http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013 Smart: Samsung - http://www.amazon.com/Samsung-UN50ES6100-50-Inch-120Hz-Black/dp/B007BG4U70 Wearable: Vuzix - www.vuzix.com/consumer/products_m100.html Thin: LG - http://www.lgnewsroom.com/newsroom/contents/62819 Invisible: Tobii - http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ Invisible:
  • http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1
  • http://www.businessinsider.com/sayonara-netbooks-asus-and-the-rest-wont-make-any-more-in-2013-2013-1 Photo: Berky - http://www.flickr.com/photos/davidberkowitz/5765150901/
  • - http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs
  • Marketing cloud – Salesforce - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
  • Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Salesforce - Marketing cloud - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Peek Analytics – www.peekanalytics.com
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • CES Matrix, take 2 – a little more polished
  • Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
  • Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
  • Purell – a winning hand starts here
  • Launchfest
  • Iheartradio vip
  • Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
  • - PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
  • Didlr! www.didlr.com “ Twitter for Doodlers”
  • Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
  • Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • - http://dufi.adventgx.com/wp-content/uploads/2012/11/kickstarter-badge-funded.png
  • - http://cinemagr.am/show/92959839
  • - http://techcrunch.com/2013/01/05/the-fifth-horsemen-of-tech-samsung/
  • Slate - http://www.slate.com/articles/technology/technology/2013/01/samsung_how_the_korean_firm_got_to_be_the_biggest_tech_company_in_the_world.html?wpisrc=newsletter_tis
  • Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
  • PSFK - http://www.psfk.com/2013/01/samsungs-transparent-screen-retail.html
  • http://cinemagr.am/show/96387672
  • Theme: partnerships forming
  • http://cinemagr.am/show/97258683
  • Displair – www.displair.com Cinemagram GIF - http://cinemagr.am/show1/100717184
  • AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
  • Theme: partnerships forming
  • Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  • Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  • Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
  • - http://www.hapilabs.com/products-hapifork.asp
  • Colbert - http://techcrunch.com/2013/01/12/in-defense-of-the-hapifork/ - http://www.colbertnation.com/the-colbert-report-videos/422778/january-10-2013/tip-wag---hapifork---kevin-garnett
  • NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&amp;emc=edit_th_20130112&amp;_r=0
  • Rambus, NXP
  • Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
  • LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
  • Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
  • - http://www.engadget.com/2013/01/02/sticknfind-bluetooth-stickers-hands-on/
  • Android app - https://play.google.com/store/apps/details?id=com.lge.media.lgpocketphoto&amp;hl=en http://techcrunch.com/2013/01/10/want-lgs-pocket-photo-a-tiny-nfc-friendly-photo-printer/
  • Theme: partnerships forming
  • It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
  • Weird demo from Hisense
  • Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
  • Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
  • PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
  • http://www.zdnet.com/panasonic-goes-big-with-social-tv-green-innovations-7000009546/
  • TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
  • - http://www.tvfp.tv/
  • TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
  • Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
  • LG’s booth
  • Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment.  A smartphone app listens to what you’re watching on TV, identifies it, and offers related content.  In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
  • Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&amp;utm_medium=newsletter&amp;utm_campaign=adage “ New powers for Dish&apos;s Hopper:  The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
  • Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
  • - http://us.telibrahma.com/point-home/pointhome-page/
  • Wearable computing
  • VentureBeat - http://venturebeat.com/2013/01/03/pebble-will-finally-unveil-its-kickstarter-darling-smartwatch-at-ces/ - Pebble Watch
  • Martian Watches – voice control- http://martianwatches.com/ Filip Basis
  • New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
  • - http://www.vuzix.com/consumer/products_m100.html
  • - Volt Buckle
  • Styku - http://www.styku.com/business/
  • http://www.youtube.com/watch?v=7RT6O3yeF00 http://www.xsens.com/en/news/ip-licensing-news/demonstration-of-worlds-first-wearable-3d-body-motion-tracking-system-based-on-consumer-grade-mems-sensors-at-international-ces http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013
  • Redefining interactive
  • https://leapmotion.com/ http://www.theverge.com/2013/1/3/3830394/leap-motion-asus-pc-deal Gesture and voice to keep forging past typing and touch
  • - http://www.kickstarter.com/projects/1339485407/mauz-one-device-to-rule-them-all
  • Affectiva www.affectiva.com WPP portfolio: http://www.wpp.com/wpp/companies/companydetail.htm?id=630
  • - Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
  • Intel
  • Tobii Gaze - http://www.youtube.com/watch?feature=player_embedded&amp;v=3MoGzTdQnX8 http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ http://www.tobii.com/ http://latimesblogs.latimes.com/technology/2012/01/ces-2012-tobii-lets-you-control-computers-with-your-eyes.html
  • - http://gigaom.com/2013/01/10/haier-vision-control-tv/
  • Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
  • Moonrider / Artjam www.moonrider.com
  • More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
  • Red card- http://eastsidefcnews.blogspot.com/2009/12/red-card.html Telegraph – http://www.telegraph.co.uk/technology/video-games/video-game-news/9423539/Fifa-13-referees-will-hear-Xbox-Kinect-players-swearing.html Fifa 13 will take advantage of Microsoft Kinect to allow players to shout commands to their team to change tactics or formations without pausing the game. But the system will also listen for players whose frustration gets the better of them. Swearing at the referee will influence their decision-making, possibly leading to more bookings. EA says that in Fifa 13&apos;s career mode, gamers will find that storylines will develop if they acquire a reputation for abusing referees.
  • image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
  • www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
  • Step up click-through rates with your consumers. The powerful Gimbal™ relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/
  • VentureBeat infographic - http://venturebeat.com/2013/01/11/a-quick-visual-look-at-the-best-of-ces-2013-infographic/
  • More in TC - http://techcrunch.com/2013/01/07/ford-launches-open-developer-program-to-let-mobile-apps-interface-with-its-cars/
  • Carvoyant (green arrow) - http://jumpstart.carvoyant.com/ http://techcrunch.com/2013/01/12/carvoyant-is-ready-to-put-your-car-in-the-cloud/ Dash https://play.google.com/store/apps/details?id=com.dashlabs.dash.android http://www.dash.by - https://www.facebook.com/photo.php?fbid=168844839926828&amp;set=a.158994770911835.50087.121609777983668&amp;type=1&amp;theater Audiovox / Voxx
  • Wearable computing
  • http://www.oculusvr.com/ Video: http://vimeo.com/54429925
  • - http://shield.nvidia.com/portable-features
  • Fisher-Price by Mattel
  • Score 87 screen: Bluestacks - http://www.bluestacks.com/ Philips uWant - http://techcrunch.com/2013/01/11/philips-uwand-motion-controller-makes-another-ces-appearance-plays-fruit-ninja-video/ VentureBeat (TCL) - http://venturebeat.com/2013/01/10/will-you-buy-this-tcl-tv-for-a-new-way-to-play-fruit-ninja/
  • Gamestick - http://www.kickstarter.com/projects/872297630/gamestick-the-most-portable-tv-games-console-ever
  • VentureBeat: http://venturebeat.com/2013/01/10/microsoft-holodeck-xbox-kinect/ YT: http://www.youtube.com/watch?feature=player_embedded&amp;v=re1EatGRV0w#!
  • Android - https://play.google.com/store/apps/details?id=com.microsoft.smartglass&amp;hl=en iOS - https://itunes.apple.com/us/app/xbox-smartglass/id480914036?mt=8 www.bluestacks.com https://www.facebook.com/BlueStacksInc?fref=ts
  • Black printer: Replicator 2X launched - http://store.makerbot.com/replicator2x.html Kraftwurx – like Shapeways CubeX / Cube – in VentureBeat http://venturebeat.com/2013/01/07/cube-x-3d-systems/
  • - http://cinemagr.am/show/100727537
  • http://cinemagr.am/show1/100720211 Cooper - http://pandawhale.com/post/14126/jennifer-lawrence-dancing-silver-linings-playbook Robot: Shimi by Tovbot
  • - http://www.usatoday.com/story/technologylive/2013/01/07/ces-2013-lego-mindstorms-ev3/1810489/ - http://techcrunch.com/2013/01/10/i-for-one-welcome-our-robotic-lego-mindstorm-ev3-overloads/
  • Robotex http://www.robotex.com/
  • http://venturebeat.com/2013/01/10/usps-augmented-reality-app/
  • www.cardmunch.com www.getpocket.com
  • Via http://www.marketersstudio.com/2013/01/the-best-recaps-and-coverage-of-ces.html
  • Transcript of "CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap"

    1. 1. CES 2013:The Year of theConnected Brand(‘Berky’s cut’ edition) David "Berky"Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL
    2. 2. Your guide to CES In January 2013, I returned to Las Vegas for my sixth straight Consumer Electronics Show (CES), elbowing my way through the miles of exhibit space packed with 150,000 attendees. I have a particular focus on what matters for marketers, so you won’t see every last 3D TV here. You can find photo credits (to images that are not my own), annotations, and other references in the notes to most slides. Many more of my photos are on Flickr with Creative Commons attribution: http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/ A few of the GIFs are available at Cinemagr.am: http://cinemagr.am/web/user/3396 Thanks for joining the ride. Reach out any time if I can provide more color. - David Berkowitz, www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 2
    3. 3. Covering the Coverage
    4. 4. CES in <140 charactersPROPRIETARY & CONFIDENTIAL 4
    5. 5. Year of the startup?PROPRIETARY & CONFIDENTIAL 5
    6. 6. Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunchPROPRIETARY & CONFIDENTIAL 6
    7. 7. 5 Predicted Trends in Ad AgePROPRIETARY & CONFIDENTIAL 7
    8. 8. Scoring the 5 Trends in Ad Age The Prediction The ResultPROPRIETARY & CONFIDENTIAL 8
    9. 9. Walt Mossberg’s 2013 Forecast Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
    10. 10. Scoring Mossberg: What matters for marketers Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 10
    11. 11. Fast Company’s CES FourboxPROPRIETARY & CONFIDENTIAL 11
    12. 12. Oh bloody hell… Phablets?PROPRIETARY & CONFIDENTIAL 12
    13. 13. Lazerow knows bestPROPRIETARY & CONFIDENTIAL 13
    14. 14. The research
    15. 15. Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012PROPRIETARY & CONFIDENTIAL 15
    16. 16. Desktops almost as dead as netbooksPROPRIETARY & CONFIDENTIAL 16
    17. 17. Salesforce monitored trends livePROPRIETARY & CONFIDENTIAL 17
    18. 18. >1.2 million social conversations about CESPROPRIETARY & CONFIDENTIAL 18
    19. 19. Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fastPROPRIETARY & CONFIDENTIAL 19
    20. 20. People like their TVs connected, and sometimes smartPROPRIETARY & CONFIDENTIAL 20
    21. 21. The West Coast loves CESPROPRIETARY & CONFIDENTIAL 21
    22. 22. People chat about screens of all sizesPROPRIETARY & CONFIDENTIAL 22
    23. 23. Big screens are betterPROPRIETARY & CONFIDENTIAL 23
    24. 24. Bendy screens capture the buzzPROPRIETARY & CONFIDENTIAL 24
    25. 25. NY, CA men are top tweetersPROPRIETARY & CONFIDENTIAL 25
    26. 26. TV still the hot topic of tweetsPROPRIETARY & CONFIDENTIAL 26
    27. 27. More proof: CES is raining men (Hallelujah) – older menPROPRIETARY & CONFIDENTIAL 27
    28. 28. Most talked about products don’t matterPROPRIETARY & CONFIDENTIAL 28
    29. 29. Samsung tops brand mentionsPROPRIETARY & CONFIDENTIAL 29
    30. 30. The Marketer Matrix
    31. 31. PROPRIETARY & CONFIDENTIAL 31
    32. 32. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 32
    33. 33. The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. AmericaPROPRIETARY & CONFIDENTIAL 33
    34. 34. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 34
    35. 35. An inside look at CES
    36. 36. SpeakingPROPRIETARY & CONFIDENTIAL 36
    37. 37. More screens need more powerPROPRIETARY & CONFIDENTIAL 37
    38. 38. The food… The food…PROPRIETARY & CONFIDENTIAL 38
    39. 39. Great marketing is everywherePROPRIETARY & CONFIDENTIAL 39
    40. 40. Big TASC aheadPROPRIETARY & CONFIDENTIAL 40
    41. 41. Joining the paparazziPROPRIETARY & CONFIDENTIAL 41
    42. 42. Reporting live from CES (well, close enough)PROPRIETARY & CONFIDENTIAL 42
    43. 43. PROPRIETARY & CONFIDENTIAL 43
    44. 44. Joining the mobile mafiaPROPRIETARY & CONFIDENTIAL 44
    45. 45. Startups pitched angels at LaunchfestPROPRIETARY & CONFIDENTIAL 45
    46. 46. Lots of late nights (VIP or bust)PROPRIETARY & CONFIDENTIAL 46
    47. 47. “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 47
    48. 48. Strangest product at CES: brainwave-controlled cat earsPROPRIETARY & CONFIDENTIAL 48
    49. 49. Worst company namePROPRIETARY & CONFIDENTIAL 49
    50. 50. A memorable Qualcomm keynote…PROPRIETARY & CONFIDENTIAL 50
    51. 51. Celebs gone wildPROPRIETARY & CONFIDENTIAL 51
    52. 52. 3 words seen often at CES 2013 not seen beforePROPRIETARY & CONFIDENTIAL 52
    53. 53. People come from all over the worldPROPRIETARY & CONFIDENTIAL 53
    54. 54. PROPRIETARY & CONFIDENTIAL 54
    55. 55. Brand of the Year
    56. 56. The 5th HorsemanPROPRIETARY & CONFIDENTIAL 56
    57. 57. The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - SlatePROPRIETARY & CONFIDENTIAL 57
    58. 58. Samsung’s ad network a work in progress but gaining reachPROPRIETARY & CONFIDENTIAL 58
    59. 59. Samsung AdHub finds its cornerPROPRIETARY & CONFIDENTIAL 59
    60. 60. Samsung devices connect with each otherPROPRIETARY & CONFIDENTIAL 60
    61. 61. Voice activation uses NLP. Sponsored listings coming?PROPRIETARY & CONFIDENTIAL 61
    62. 62. Cameras add 4G for constant connectivityPROPRIETARY & CONFIDENTIAL 62
    63. 63. Cameras connect directly with social appsPROPRIETARY & CONFIDENTIAL 63
    64. 64. Samsung reimagines store windowsPROPRIETARY & CONFIDENTIAL 64
    65. 65. AutoShare becoming de rigeurPROPRIETARY & CONFIDENTIAL 65
    66. 66. The big trends from CES 2013PROPRIETARY & CONFIDENTIAL
    67. 67. Every screencan be the first screen
    68. 68. Screens come in all sizesPROPRIETARY & CONFIDENTIAL 68
    69. 69. What’s a tablet anyway?PROPRIETARY & CONFIDENTIAL 69
    70. 70. Okay, I get it – it’s a tablet and a laptopPROPRIETARY & CONFIDENTIAL 70
    71. 71. Displair makes screens appear out of thin airPROPRIETARY & CONFIDENTIAL 71
    72. 72. USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.PROPRIETARY & CONFIDENTIAL 72
    73. 73. The connected home
    74. 74. Pre-CES 2013: “Internet of things”PROPRIETARY & CONFIDENTIAL 74
    75. 75. Internet-enabled sensors: new outlet for the passive aggressivePROPRIETARY & CONFIDENTIAL 75
    76. 76. Okay, these alerts can be a bit muchPROPRIETARY & CONFIDENTIAL 76
    77. 77. Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising AgePROPRIETARY & CONFIDENTIAL 77
    78. 78. Lowe’s Iris is a hub for connected devicesPROPRIETARY & CONFIDENTIAL 78
    79. 79. Perhaps HAPIfork will help you eat betterPROPRIETARY & CONFIDENTIAL 79
    80. 80. Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen ColbertPROPRIETARY & CONFIDENTIAL 80
    81. 81. The new remote controlPROPRIETARY & CONFIDENTIAL 81
    82. 82. Even the light bulb is reinventedPROPRIETARY & CONFIDENTIAL 82
    83. 83. Samsung’s smart fridge runs EvernotePROPRIETARY & CONFIDENTIAL 83
    84. 84. No more dumb appliances!PROPRIETARY & CONFIDENTIAL 84
    85. 85. LG appliances upgrade hardware and softwarePROPRIETARY & CONFIDENTIAL 85
    86. 86. Nest continuing to turn up the heatPROPRIETARY & CONFIDENTIAL 86
    87. 87. AT&T envisions a Digital LifePROPRIETARY & CONFIDENTIAL 87
    88. 88. Bluetooth stickers add sensors everywherePROPRIETARY & CONFIDENTIAL 88
    89. 89. NFC devices such as LG Pocket Photo create more connectionsPROPRIETARY & CONFIDENTIAL 89
    90. 90. Living room reborn
    91. 91. The future of TV? MehPROPRIETARY & CONFIDENTIAL 91
    92. 92. Yay, more big TV setsPROPRIETARY & CONFIDENTIAL 92
    93. 93. 3D still around, but less a focusPROPRIETARY & CONFIDENTIAL 93
    94. 94. And now, umm, transparent 3D?PROPRIETARY & CONFIDENTIAL 94
    95. 95. TV focus shifts to software: Zeebox partners with GracenotePROPRIETARY & CONFIDENTIAL 95
    96. 96. Gracenote empowers TV sets to target better adsPROPRIETARY & CONFIDENTIAL 96
    97. 97. TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ◦PROPRIETARY & CONFIDENTIAL 97
    98. 98. Panasonic TVs use facial recognition for personalizationPROPRIETARY & CONFIDENTIAL 98
    99. 99. Time Warner Cable comes to Roku (but you still need cable)PROPRIETARY & CONFIDENTIAL 99
    100. 100. TVF makes more TVs smarterPROPRIETARY & CONFIDENTIAL 100
    101. 101. Dongles abound to add connectivity to TVsPROPRIETARY & CONFIDENTIAL 101
    102. 102. Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into peoples lives." - David Berkowitz in Ad AgePROPRIETARY & CONFIDENTIAL 102
    103. 103. What CES really looked like TV PC Smart-phonePROPRIETARY & CONFIDENTIAL 103
    104. 104. Technologies connect portable screens to TV screensPROPRIETARY & CONFIDENTIAL 104
    105. 105. Dish ruffles feathers with ad hopping and slingboxingPROPRIETARY & CONFIDENTIAL 105
    106. 106. Gadgets connect screens with each otherPROPRIETARY & CONFIDENTIAL 106
    107. 107. Telibrahma’s Point adds AR to TV screensPROPRIETARY & CONFIDENTIAL 107
    108. 108. Bespoke Bytes
    109. 109. Pebble shows off its $10MM crowdfunded watchPROPRIETARY & CONFIDENTIAL 109
    110. 110. Lots of tech to watch with touch screens & voice controlPROPRIETARY & CONFIDENTIAL 110
    111. 111. Wearable health monitors keep forging forwardPROPRIETARY & CONFIDENTIAL 111
    112. 112. Vuzix seeks to one-up Google GlassPROPRIETARY & CONFIDENTIAL 112
    113. 113. No sign of the Volt buckle PROPRIETARY & CONFIDENTIAL 113
    114. 114. Trying on virtual clothing’s in voguePROPRIETARY & CONFIDENTIAL 114
    115. 115. Styku uses 4 Kinects to reinvent the fitting roomPROPRIETARY & CONFIDENTIAL 115
    116. 116. Xsens demos wearable 3D body motion trackingPROPRIETARY & CONFIDENTIAL 116
    117. 117. New inputs
    118. 118. Asus taps Leap Motion to power gesture-controlled PCsPROPRIETARY & CONFIDENTIAL 118
    119. 119. Mauz adds gesture input for laptops via smartphonesPROPRIETARY & CONFIDENTIAL 119
    120. 120. Facial recognition determines ad reactionsPROPRIETARY & CONFIDENTIAL 120
    121. 121. Orange + Movea = Gesture controlled set top boxPROPRIETARY & CONFIDENTIAL 121
    122. 122. Intel puts your body into the virtual experiencePROPRIETARY & CONFIDENTIAL 122
    123. 123. Tobii Gaze: look out for PCs controlled by your eyesPROPRIETARY & CONFIDENTIAL 123
    124. 124. Haier lets you control TVs with your eyesPROPRIETARY & CONFIDENTIAL 124
    125. 125. Sensors scan your brainPROPRIETARY & CONFIDENTIAL 125
    126. 126. Advertising needs new inputs too. Enter Moonrider’s Art JamPROPRIETARY & CONFIDENTIAL 126
    127. 127. Cube26 lets you shush your TVPROPRIETARY & CONFIDENTIAL 127
    128. 128. Don’t forget Xbox: Kinect shows red card when you curse at refsPROPRIETARY & CONFIDENTIAL 128
    129. 129. In transit
    130. 130. “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 130
    131. 131. Toyota, Audi preview self- driving cars (taking on Google)PROPRIETARY & CONFIDENTIAL 131
    132. 132. BMW-backed MyCityWay surfaces local recommendationsPROPRIETARY & CONFIDENTIAL 132
    133. 133. Qualcomm Gimbel engine adds context to location appsPROPRIETARY & CONFIDENTIAL 133
    134. 134. Fords as Glympse to share locationPROPRIETARY & CONFIDENTIAL 134
    135. 135. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 135
    136. 136. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 136
    137. 137. ODB enables an APIPROPRIETARY & CONFIDENTIAL 137
    138. 138. Samsung also becomes modular with Evolution KitPROPRIETARY & CONFIDENTIAL 138
    139. 139. Fun & Games
    140. 140. Reality can still be virtual and not just augmentedPROPRIETARY & CONFIDENTIAL 140
    141. 141. Nvidia’s previews new Android gaming devicePROPRIETARY & CONFIDENTIAL 141
    142. 142. You know, for kids: Fisher- Price embeds screens in toysPROPRIETARY & CONFIDENTIAL 142
    143. 143. Cubelets add sensors to these robotic building blocksPROPRIETARY & CONFIDENTIAL 143
    144. 144. Skylanders collectibles interact with PCs and game consolesPROPRIETARY & CONFIDENTIAL 144
    145. 145. Everyone’s doing demos of Fruit NinjaPROPRIETARY & CONFIDENTIAL 145
    146. 146. Gamestick: big screen gaming in your pocketPROPRIETARY & CONFIDENTIAL 146
    147. 147. Microsoft ‘Holodeck’ tech to expand games beyond TV setPROPRIETARY & CONFIDENTIAL 147
    148. 148. Smart Glass, BlueStacks signs of new era of interoperabilityPROPRIETARY & CONFIDENTIAL 148
    149. 149. All hail ourrobot overlords
    150. 150. 3D Printing pervasivePROPRIETARY & CONFIDENTIAL 150
    151. 151. LG vacuums dance even better than Bradley CooperPROPRIETARY & CONFIDENTIAL 151
    152. 152. Cooper can still outdance ShimiPROPRIETARY & CONFIDENTIAL 152
    153. 153. iRobot cleans your guttersPROPRIETARY & CONFIDENTIAL 153
    154. 154. Build your own robots with the next gen of LEGO MindstormsPROPRIETARY & CONFIDENTIAL 154
    155. 155. Careful: you may step on robots trying to snapchat youPROPRIETARY & CONFIDENTIAL 155
    156. 156. Wrapping up
    157. 157. 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.comPROPRIETARY & CONFIDENTIAL 157
    158. 158. Other companies of interest ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ◦ Bluestacks: Run Android apps on Windows or Mac ◦ Cube26: tech products to enable devices to better recognize and interact with users ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat ◦ ooVoo: now watch videos together with 10 people ◦ Stremor: TLDR bBrowser extension that summarizes content ◦ Trackdot: Sensors to help you track your luggage ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkoutPROPRIETARY & CONFIDENTIAL 158
    159. 159. Bonus: The Best CES◦Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here◦ Ad Age: Seeing CES Through the Eyes of Group Ms Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer◦ NY Times: Smartphones Become Lifes Remote Control -◦ TechCrunch: Why CES Matters (for Now) - its about meeting the lone geniuses trying to make it big◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads◦ TechCrunch: Why Samsung is the 5th Horseman of Tech◦ The Verge: Awards for the Best of CES◦ Digiday: What Agencies Learned at CES. Im one of four execs included here. Ian Schafer and I seemed to have the same idea (its hardly the first or last time for that).◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. Ive bought a few of them already and others are on my wish list.PROPRIETARY & CONFIDENTIAL 159
    160. 160. Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ◦david.berkowitz@360i.com ◦blog.360i.com / @360i ◦MarketersStudio.com / @dberkowitz ◦www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 160
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