Body Shop Facebook Promo David Berkowitz

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The Body Shop's holiday 2008 promotion as a case study in Facebook marketing and vrial marketing

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Body Shop Facebook Promo David Berkowitz

  1. 1. Analyzing Body Shop’s Facebook Holiday 2008 Sale Promotion David Berkowitz Blog: MarketersStudio.com Twitter: dberkowitz December 2008
  2. 2. Overview • Retailer The Body Shop virally promoted a Friends & Family Sale on Facebook • The sale spread beyond a core group virally • Body Shop achieved major visibility without a media investment
  3. 3. •The Body Shop could seed the promotion to fans of its Facebook Page by emailing them •As of December 7, 2008 it had 840 fans (many of whom likely joined during the promo) – a decent but not massive number
  4. 4. •The Body Shop created a page for the event •Over 4,000 people said they were attending; those actions could then spread virally through Facebook by appearing in attendees’ friends’ updates
  5. 5. •The sale spread virally through Facebook’s News Feed •Friends invited 30,000 people to the event •Great creative provided strong messaging, branding of the sale •No media was required for TBS to appear in this prime real estate
  6. 6. Parting Thoughts • Build your Facebook Page audience now – it costs nothing up front and there’s an opportunity cost for not doing so • When you need to message your core fans, you’ll then have a way to do so • If it’s a resonant message, they’ll share it themselves
  7. 7. Contact David Berkowitz Blog: MarketersStudio.com Twitter: @dberkowitz LinkedIn: www.linkedin.com/in/dberkowitz Email: marketersstudio@gmail.com

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