A Mobile Day in the Life: 24 Hours in the Age of the MEGAphone

David Berkowitz VP Emerging MediaOriginallyO i i ll presented t d 360i @dberkowitzat 360i’s 2011 Digital dberkowitz@360i.comMarketing Summit(oh, and ~full disclosure:A LOT of brands mentioned 1here are clients)

1946 1 st mobile phone call bil h llVia AT&T : “June 17, 1946: A driver in St. Louis, Mo., pulled out a handset from under his car’s dashboard,placed a phone call and made history. It was the first mobile telephone call. 2

1970s 80s1970s-80scar phone 3

1980 1990s 1980-1990scordless phone 4

1990s 2000s1990s-2000s cellphone 5

2000s todaymid 2000s-today smartphone 6

2011 2011-megaphone 8

2011 2011-MEGAphonehttp://www.mgelectronics.com/productlisting.cfm?categoryid=10http://www mgelectronics com/productlisting cfm?categoryid=10 It’s th d i that’s l It’ the device th t’ always a part of t f your life, knowing what you want before you want it. 9

why y this ttmatters: 10

1. you’re living y g in the age ofth megaphonethe g ph 11

2 this decade,2. decadeBILLIONS ofconsumers will h haveMEGAphones 12

p3. MEGAphones play a role in every y of f our day 13

4. it’s time to it s amplify everything y g you do(starting… now)( i g ) 14

INFOOVERLOAD AHEAD 16

http:/bit.ly/berkyDMS yWash down with apint of GuinnessDo not operateheavy machinerywhile clicking Links to all apps in this deck pp originally appeared at the link above, but they’re now conveniently in the Appendix. 17

24 hours inThe Age of the g fMEGAphone 18

It begins 4am the following day. 4am Day 2I’m outside a restaurant with my friend Sven Banana, some pie, a funky t-shirt, and an Angry Birds pig. 4am www.360i.com Proprietary & Confidential 19

www.360i.com Proprietary & Confidential 20

24 hours earlier, I’m fast asleep,4am Day 1: Sleep Science listening to positive motivational messages from Sleep Science. Science4am www.360i.com Proprietary & Confidential 21

I’ve got my WakeMate wristband on,5am: WakeMate syncing with the iPhone to find the optimal time to wake me up based on my sleep cycles.5am www.360i.com Proprietary & Confidential 22

With my Lark wristband connecting6am: Lark via bluetooth, it silently wakes me and coaches me for better sleep habits. I can dream, right?6am www.360i.com Proprietary & Confidential 23

Here’s what one night’s sleep record l k lik d looks like. www.360i.com Proprietary & Confidential 24

Here’s what one night’s sleeprecord looks like after taking NyQuil. www.360i.com Proprietary & Confidential 25

It’s time to work out, using FitFu.7am: FitBit, FitFu Using the accelerometer, it tracks the repetitions of my crunches.7am www.360i.com Proprietary & Confidential 26

When it’s time to get dressed,m I use Go Try It On to ask people which shirt I should wear.8am www.360i.com Proprietary & Confidential 27

There’s a clear winner – outfit #1. And the comments are both helpful and passionatewww.360i.com Proprietary & Confidential 28

9am At 9am, I run an errand before work, finding a useful Foursquare tip when I check in. www.360i.com Proprietary & Confidential 29

I shop around, fi di some useful h d finding f l info on an ice cream scoop when scanning the QR code on it. www.360i.com Proprietary & Confidential 30

I tried tapping my phone to pay pay, but apparently I don’t have NFC access on this older Droid. Maybe nextwww.360i.com time this’ll work better. 31 Proprietary & Confidential

10am: Summify, Aurasma10am I start my workday with media consumption, via social story aggregators like Summify and augmented realitywww.360i.com Aurasma apps like Proprietary & Confidential 32

At 11, I start sharing things I love, by taking pictures of Rice Krispies Treats cereal and posting it on my Pinterest board11am www.360i.com Proprietary & Confidential 33

Im I’m getting hungry by noon, noon12pm going to sandwich shop Salume, though I lost my mayorship to www.360i.com Proprietary & Confidential Try It On. Matt from Go 34

At 1, I play some location-basedgames like Dokobots, where I hunt for robots and batteries overlayed on a map of my actual location. 1pm www.360i.com Proprietary & Confidential 35

At 2, I’m doing some self- improvement, studying Spanish on Rosetta Stone’s mobile app Stone s app.2pm www.360i.com Proprietary & Confidential 36

Taking a break, I turn to TaskRabbit, a useful site for finding people to do odd jobs for you. you3pm www.360i.com Proprietary & Confidential 37

I post my task – delivering Sprinkles Cupcakes, and then scan my credit Card via the phone’s lens to make a payment.www.360i.com Proprietary & Confidential 38

I got my cupcakes in a flash, and he dropped them off so quickly that I couldn’t even thank the TaskRabbit in person. MMMMM.www.360i.com Proprietary & Confidential 39

At 4, I try collaborating with my colleagues on Google+. Apparently everyone else is too busy working.4pm www.360i.com Proprietary & Confidential 40

Time to get out of here. My friend AB is around, so we’ll catch up at a bar to talk shop about digital media media.5pm www.360i.com Proprietary & Confidential 41

We hit up Crosby St Hotel, the first Manhattan to accept TabbedOut, an app that lets you pay your tab right from your phone.5pm www.360i.com Proprietary & Confidential 42

It’s 6 and time to figure out dinner. I turn to Kraft’s iFood Assistant for recipe ideas, and the GroceryIQ grocery list app from coupons.com.6pm www.360i.com Proprietary & Confidential 45

I also tried Checkpoints to scanproducts in the store, earn points, and try to win raffles. No luck this time. www.360i.com Proprietary & Confidential 46

I also picked up some wine. www.360i.com Proprietary & Confidential 47

Time to make dinner. I went with my own recipe: Mac & Cheese & Philly Cream Cheese7pm www.360i.com Proprietary & Confidential 48

While I cooked, I scanned the products I had around me and kept leveling up in Barcode Hero, a game based on scanning products’ codes.www.360i.com Proprietary & Confidential 49

Yum.8pm www.360i.com Proprietary & Confidential 50

During dinner, I used Snooth’s g , image recognition technology toidentify my wine’s label and bring up reviews about the bottle. www.360i.com Proprietary & Confidential 51

I also used MealSnap, which lets you p, y take photos of what your eating and it calculates the calories. It doesn’t always work. www.360i.com Proprietary & Confidential 52

Time to watch TV…9pm www.360i.com Proprietary & Confidential 53

…and pre-game!*Please drink responsibly Please www.360i.com Proprietary & Confidential 54

I use IntoNow to listen to what I’m watching, pull up content related to that show, and let me share it with my friends. www.360i.com Proprietary & Confidential 55

I also love stickers, so I use GetGlue to earn some. www.360i.com Proprietary & Confidential 56

I have to check out my favorite yBravo shows too, and I use Shazamto connect me to the music played. It works on some commercials too. www.360i.com Proprietary & Confidential 57

It’s time to go out for the night, and g g ,10pm I’ll use Fashism for feedback. I also go on to boost the ratings of some of the app’s more unlikely users. www.360i.com Proprietary & Confidential 58

Apparently my ThinkGeek Personal Soundtrack shirt with working speaker didn’t get the highest marks. Ninjacat was sweet though.www.360i.com Proprietary & Confidential 59

I also shared my l k on P l h d look Pose, and it made into the featured collection that night. www.360i.com Proprietary & Confidential 60

10pm: (figure out plans) Localmind, ChaCha – At 11, I wanted to explore options for a late-night snack. I tried repeatedlynote Google Deals, ask about Pommes Fritesasking Localmind users for ideas, but I wasn’t getting any help yet.11pm www.360i.com Proprietary & Confidential 61

I did get a g g great Google Offer for g12am Pommes Frites so I went over for some massive, crispy fries and an array of dipping sauces. www.360i.com Proprietary & Confidential 62

t only did the cook know how torocess the Offer, but there wasAndroid phone connected to the register to scan the barcode. www.360i.com Proprietary & Confidential 63

I went for the organic t f th i black truffle mayo. Yum. www.360i.com Proprietary & Confidential 64

Sven B. At 1am, I used Sonar to see if any , y1am people I knew were nearby. Sven Banana, with whom I share Facebook friends, was close. www.360i.com Proprietary & Confidential 65

Alfred, a new recommendation app from Clever Science, helped me find a good place to eat with Sven that was open all night.2am www.360i.com Proprietary & Confidential 66

Sadly, Yelp says Bubby’s is not good for bananas.www.360i.com Proprietary & Confidential 67

He’s a good sport though, waiting outside while I ordered the pie. ANYTHING but thebanana cream!3am www.360i.com Proprietary & Confidential 68

I picked up some g p p great p pies andposted the photos to FoodSpotting, where people find spots to eat based on what dishes look good. www.360i.com Proprietary & Confidential 69

Here we are, back at the beginning. It’s 4am, and Sven and I are happily enjoying our pie pie.4am www.360i.com Proprietary & Confidential 70

mmmmm… mmmmm chocolate peanut butter!www.360i.com Proprietary & Confidential 71

And yet he had to get the banana cream. Unfriending. Unfriendingwww.360i.com Proprietary & Confidential 72

whoa! 73

the age of the MEGAphone is here 74

a m p l i f y everything you do (starting… (starting now) 75

http:/bit.ly/berkyDMSTake one URLvisually in themorningDo not downloadduring an after-party on a boat 76

David Berkowitz VP Emerging Media 360i @dberkowitzdberkowitz@360i.com 77

appendix: pplinks from th t lk the talk 78

Links: Sleeping / Getting Ready p• 4am: Sleep Science• 5am: WakeMate• 6am: Lark• 7am: FitFu• 8am: Go Try It On www.360i.com Proprietary & Confidential 79

Links: The 9-5 Workday ( )• 9am: NeoReader (one of the best mobile barcode readers); SXSW talk on NFC• 10am: Summify, Aurasma• 11am: Pinterest• 12pm: Foursquare• 1pm: Dokobots (see also Traveler’s Quest)• 2pm: Rosetta Stone p• 3pm: TaskRabbit• 4pm: Google+ Google www.360i.com Proprietary & Confidential 80

Links: Drinks, Dinner, and Unwinding p• 5pm: TabbedOut• 6pm: Kraft iFood Assistant, Coupons.com’s GroceryIQ, CheckPoints• 7pm: Barcode Hero• 8pm: Snooth, MealSnap• 9pm: IntoNow GetGlue Shazam IntoNow, GetGlue,• 10pm: Fashism, Pose• 11pm: Localmind www.360i.com Proprietary & Confidential 81

Links: Out for the Night g• 12am: Google Offers• 1am: Sonar• 2am: Alfred• 3am: FoodSpotting www.360i.com Proprietary & Confidential 82

http://blogs.robertobalaguer.com	257
http://www.siggyvolgt.nl	85
http://localhost	58
http://paper.li	37
http://thewatchableweb.blogspot.com	19
http://plataformavirtual.pucmm.edu.do	7
http://www.negociosdelamixteca.com.mx	6
http://nokia	5
http://thewatchableweb.blogspot.in	4
http://a0.twimg.com	4
http://kroupatechined.wikispaces.com	3
http://wal.sh	3
http://us-w1.rockmelt.com	2
http://ger.nl	1
http://nokia.qs-dev.com	1
http://jank.me	1
http://tweetedtimes.com	1
http://www.blogger.com	1

A Mobile Day in the Life: 24 Hours in the Age of the MEGAphone

by David Berkowitz on Oct 10, 2011

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A Mobile Day in the Life: 24 Hours in the Age of the MEGAphone — Presentation Transcript