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Five Reminders about Social Media Marketing

by David Berkowitz on Nov 16, 2010

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Five reminders about social media marketing: 1) You don't acquire customers, 2) There's a difference between being liked and being loved, 3) Social media is about people connecting to people, 4) Your competitors in social media are often not your traditional competitors, 5) You can't control the conversations

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Five Reminders about Social Media Marketing Document Transcript

5 Reminders about Social Media Marketing 1) You don’t acquire customers. You earn their trust. 2) There’s a difference between being liked and being loved. Yes, a consumer may like you on Facebook and follow you on Twitter and subscribe to your YouTube channel or RSS feed. Those consumers aren’t thinking about you 24 hours a day. For every consumer though, there are a handful of brands for which he or she will be an advocate. 3) Social media is about people connecting to people. Brands play just a small part in people’s lives. 4) Your competitors in social media are often not your traditional competitors. Brands must compete with other brands that have a knack for staying connected to their audiences. Your biggest competitors, however, are consumers’ friends and other people they trust. See the previous reminder. 5) You can’t control the conversations. You can listen and participate.You can influence and inspire.You can empower advocates and defuse detractors.You’ll never have control. That’s a good thing. How well would you react if someone was trying to control everything you said? Source: David Berkowitz, Sr Dir Emerging Media & Innovation, 360i; published in MediaPost’s Social Media Insider

David Berkowitz, Vice President of Emerging Media at 360i Kennerly, thank you so much for the response. It is always about people - here as much as anywhere. 2 years ago

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Kennerly Clay, social media marketer at Dinkum Interactive Thanks for the reminder that it’s ultimately about people. It’s ALWAYS about people, isn’t it? Work, life, play -- everything that matters to us, really. Love your stuff, thanks. 2 years ago

David Berkowitz, Vice President of Emerging Media at 360i Tim, Grant, thanks for the feedback.
For anyone else coming by, the original source of the column is at MediaPost - http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139620 , and also on my blog at http://www.marketersstudio.com/2010/11/five-reminders-for-social-media-marketers-.html 2 years ago

Grant Shmo Community & Marketing Manger iSites.us This is quality information thank you. I need these reminders to my iPhone! 2 years ago

Tim Tracey, Founder at YouGottaCall.com Great stuff. 2 years ago