2014: The Year of the Beacon, and the Future of Location-Based Marketing
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2014: The Year of the Beacon, and the Future of Location-Based Marketing

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It's no longer the year of mobile, or even the year of the selfie. It's the year of the beacon, popularized by Apple's iBeacon but also used by startups like Estimote, NewAer, Nomi, and Shopkick.......

It's no longer the year of mobile, or even the year of the selfie. It's the year of the beacon, popularized by Apple's iBeacon but also used by startups like Estimote, NewAer, Nomi, and Shopkick. Location data comes from a wide range of sources now, including ads, apps, retail, social media, cars, connected devices, and wearable tech.

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  • This presentation was almost presented at Digital Media Review breakfast talk in February, 2014. Then life happened and I became a proud parent the day before, so this was one talk I had to back out of. The slides, however, remain relevant.http://industryindex.com/
  • http://www.itu.int/aboutitu/annual_report/1999/state.html
  • http://blog.estimote.com/
  • http://blog.newaer.com/2013/08/did-minority-report-hold-keys-to-our.html
  • - http://techcrunch.com/2013/12/07/the-open-secret-of-ibeacon-apple-could-have-250m-units-in-the-wild-by-2014/
  • - http://research.nrffoundation.com/Default.aspx?pg=46#.UvGv3_ldVPo
  • http://cohenonrealestate.com/wp-content/uploads/2013/04/gary-coleman-as-arnold-diffrent-strokes-18022862-640-480.jpghttp://cohenonrealestate.com/what-you-talkin-bout-willis/

Transcript

  • 1. Bringing Home the Beacon: How Location Based Marketing is Changing in 2014 David Berkowitz CMO, MRY @dberkowitz / @MRY David.Berkowitz@MRY.com
  • 2. 2014: The year of…
  • 3. 2014: The year of… Mobile?
  • 4. “If 1999 was the year of the Internet, it was also the year of mobile cellular.” - International Telecommunication Union‟s 1999 Annual Report
  • 5. 2014: The year of… the #selfie?
  • 6. Selfies are SO 2013 
  • 7. 2014: The year of… the beacon?
  • 8. 2014: The year of… the beacon!
  • 9. 2014: Year of the Beacon Source: Estimote
  • 10. Umm, so why beacons?
  • 11. 4 reasons
  • 12. 1) Gain intimate knowledge about customers Source: Estimote
  • 13. 2) Design truly 1:1 in-store promotions
  • 14. 3) Apple could have 250MM iBeacons released by the end of the year Source: TechCrunch
  • 15. 4) Target the 94% of sales occurring offline Source: NRF
  • 16. Yay beacons!
  • 17. But 2014 isn‟t just about beacons
  • 18. Whatchoo talkin‟ „bout, Willis?!?!
  • 19. Location data now comes from a wide range of sources Ads Retail Connectables Wearables Apps Social Cars Homes
  • 20. What do these tell you about consumers? What grabs their interest How they shop How they use their products How they take care of themselves How they consume media Who they interact with Where they travel How they spend time at home
  • 21. So yeah, we‟ve got our work cut out for us
  • 22. But how psyched are you for 2014?
  • 23. Keep in touch! David Berkowitz david.berkowitz@mry.com @dberkowitz / @MRY blog.mry.com about.me/dberkowitz **ILIKEYOU