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Captivating Presentation Content

  1. 1.  www.davidrbeasley.com • david@websitesdb.com Photography Presentations VISUALMARKETING Blending pictures, Video, content with Social media websites, internet and presentations Video My Services Slide Design • Imaging • Speaking Engagements Photography Video Presentations Multimedia Specialist 773 726 1086 David R Beasley Wednesday, September 18, 13
  2. 2. Visual Marketing (c) david beasley is all about HOW you present yourself Multimedia Services Wednesday, September 18, 13
  3. 3. (c) david beasley Photography We have all heard “pictures are worth 1000 words” and they are... Pictures are expressive, eye-catching, drives the emotions and first to capture our attention. Stop Talking, Start Communicating Photographs Visual Marketing Wednesday, September 18, 13
  4. 4. Photography Rejects: 25 shots yield 1 good photo (c) david beasley Custom photos are the choice for business marketing. Only those can project that special must- have message should be used. Visual Marketing Custom Photographs Wednesday, September 18, 13
  5. 5. Photography Many shots get taken. After review, editing, selections are made from which you choose those that fit you best. Color retouching, toning, cropping, contrast enhancements are done for all photos (c) david beasley Your Collection CUSTOM PHOTOSVisual Marketing Themes and Albums Wednesday, September 18, 13
  6. 6. Photography BASIC PHOTOGRAPHY About Professional Photography Photography is an ART OF OBSERVATION. It’s about finding something interesting in an ordinary place. Compact camera Point-and-shoot Plenty of scene modes Auto focus Manuel controls (most cases awkward to use) iPhones limited (lack pixel sharpness) Wednesday, September 18, 13
  7. 7. Photography BASIC PHOTOGRAPHY About Professional Photography Photography is an ART OF OBSERVATION. It’s about finding something interesting in an ordinary place. ADVANCED PHOTOGRAPHY Compact camera Point-and-shoot Plenty of scene modes Auto focus Manuel controls (most cases awkward to use) iPhones limited (lack pixel sharpness) High-end DSLR camera - Multiple lenses - Telephoto to wide angle - Quick adjustable controls Composition rules apply Photo editing software expertise White Balance knowledge Understanding Exposure Triangle Wednesday, September 18, 13
  8. 8. (c) david beasley Photography While pictures are worth 1000 words, “Videos are worth a 1000 pictures”, taking you to the next level. Video The Power of Video Product Demonstrations Show your expertise InformationalEducation & Training Web Videos immediately engage visitors in a way other media cannot do 1 minute of video is worth 1.8 million words. Visual Marketing Wednesday, September 18, 13
  9. 9. (c) david beasley PhotographyVideo Viewers willing to view a QUALITY video for up to 2 minutes in length Product Demonstrations Show your expertise InformationalEducation & Training Web Videos get a 53% better website positioning in google rankings Google 1st page Video Visitors retain 70% of the information they have viewed on videos The Power of Video Visual Marketing Wednesday, September 18, 13
  10. 10. (c) david beasley PhotographyVideo Influential types of video Expertise & Informational Product Demonstrations Show your expertise InformationalEducation & Training When looking at Web Video ads, surveys show 52% took an action to purchase or view a website The Power of Video Visual Marketing Wednesday, September 18, 13
  11. 11. (c) david beasley PhotographyVideo Influential types of video Expertise & Informational Company Elevator Pitch Product Demonstrations Show your expertise InformationalEducation & Training When looking at Web Video ads, surveys show 52% took an action to purchase or view a website The Power of Video Visual Marketing Wednesday, September 18, 13
  12. 12. (c) david beasley PhotographyVideo Influential types of video Expertise & Informational Company Elevator Pitch Product Demonstration Product Demonstrations Show your expertise InformationalEducation & Training When looking at Web Video ads, surveys show 52% took an action to purchase or view a website The Power of Video Visual Marketing Wednesday, September 18, 13
  13. 13. (c) david beasley PhotographyVideo Influential types of video Expertise & Informational Company Elevator Pitch Product Demonstration Education & Training Product Demonstrations Show your expertise InformationalEducation & Training When looking at Web Video ads, surveys show 52% took an action to purchase or view a website The Power of Video Visual Marketing Wednesday, September 18, 13
  14. 14. (c) david beasley PhotographyVideo 1. Storyline WRITE THE STORY - What happens first, next and then after that. Product Demonstrations Show your expertise InformationalEducation & Training Digital video has reduced production costs. No longer necessary to hire an Ad Agency The Power of Video Visual Marketing We help you with the complete production Wednesday, September 18, 13
  15. 15. (c) david beasley PhotographyVideo 1. Storyline 2. Pre Production WRITE THE STORY - What happens first, next and then after that. PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs. Product Demonstrations Show your expertise InformationalEducation & Training The Power of Video Visual Marketing Digital video has reduced production costs. No longer necessary to hire an Ad Agency We help you with the complete production Wednesday, September 18, 13
  16. 16. (c) david beasley PhotographyVideo 1. Storyline 2. Pre Production WRITE THE STORY - What happens first, next and then after that. PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs. 3. Production - Shooting LOCATION - shoot the video, studio or on site. Shooting a video is an art, not everybody's cup of tea. Product Demonstrations Show your expertise InformationalEducation & Training The Power of Video Visual Marketing Digital video has reduced production costs. No longer necessary to hire an Ad Agency We help you with the complete production Wednesday, September 18, 13
  17. 17. (c) david beasley PhotographyVideo 1. Storyline 2. Pre Production WRITE THE STORY - What happens first, next and then after that. PLAN- Divide story into scenes by location, determine casting, camera, audio, equipment needs. 3. Production - Shooting 4. Post Production - Editing LOCATION - shoot the video, studio or on site. Shooting a video is an art, not everybody's cup of tea. EDIT FOOTAGE -Best shots are chosen. Video edited with high-end latest software editor. Product Demonstrations Show your expertise InformationalEducation & Training We help you with the complete production The Power of Video Visual Marketing Digital video has reduced production costs. No longer necessary to hire an Ad Agency Wednesday, September 18, 13
  18. 18. Presentation Services Keynote Keynote Speakers want to put their best foot forward when making a presentation. However, getting supporting materials together may be a different story Visual Marketing Powerpoint Wednesday, September 18, 13
  19. 19. Presentation Services Keynote Keynote Speakers want to put their best foot forward when making a presentation. However, getting supporting materials together may be a different story Too often, old “bullet point” slide decks get modified turning a good presentation into into a bad one We can help to eliminate this problem by using our skills to create a modern, effective PowerPoint slide deck for your presentation Visual Marketing Powerpoint Wednesday, September 18, 13
  20. 20. Presentation Services Public speaking skills are important in business, sales and selling, training, teaching, lecturing and generally entertaining an audience. Presentations • Inform • Persuade • Build goodwill Define the Audience Know about your audience's value systems, beliefs, experiences, and needs. Use the best Visuals Humans absorb more than 80 percent of through the sense of sight. Use of well placed visuals increase retained information as much as 55%. Effective communications Speaking Engagements Wednesday, September 18, 13
  21. 21. Presentation Services Storyboard Creating a good storyboard is a collaborative process, and the more you share the better your outcome. The first thing a storyboard does is quickly get everyone on the same page since there is less ambiguity than with written words. Includes outline, presentation, delivery, appearance, visual aids. Presentations • Inform • Persuade • Build goodwill Use the best Visuals Wednesday, September 18, 13
  22. 22. Presentation Services Upgrade OLD stale PowerPoint decks to Modern Presentations Slide Design Old bulletpoint slide decks need to be retired. Using them these days is almost always COUNTER PRODUCTIVE. StoryboardPresentations • Inform • Persuade • Build goodwill Use the best Visuals Wednesday, September 18, 13
  23. 23. Presentation Services Imaging • Photography• Video • Photo books • SlideShare • Social Networking STOP TALKING, START COMMUNICATING. This is done with images. It’s a blend of video, pictures, content, graphics, and social media. Storyboard Slide Design Old bulletpoint slide decks retired. Using them is COUNTER PRODUCTIVE. Presentations • Inform • Persuade • Build goodwill Use the best Visuals Wednesday, September 18, 13
  24. 24. Visual Marketing Summary Photography “pictures are worth 1000 words” Expressive, eye-catching, drives the emotions and first to capture our attention. P s • Photography• Video • Photo books • SlideShare • Social Networking Wednesday, September 18, 13
  25. 25. Visual Marketing Summary Photography Video “pictures are worth 1000 words” “videos are worth 1000 pictures” Expressive, eye-catching, drives the emotions and first to capture our attention. Videos immediately engage visitors in a way other media cannot do P s • Photography• Video • Photo books • SlideShare • Social Networking Wednesday, September 18, 13
  26. 26. Visual Marketing Summary Photography Video Presentations “pictures are worth 1000 words” “videos are worth 1000 pictures” Public speaking skills important Expressive, eye-catching, drives the emotions and first to capture our attention. For business, sales, training, lecturing and generally entertaining an audience. Videos immediately engage visitors in a way other media cannot do P s • Photography• Video • Photo books • SlideShare • Social Networking Wednesday, September 18, 13
  27. 27. Visual Marketing Summary Photography Video Presentations “pictures are worth 1000 words” “videos are worth 1000 pictures” Public speaking skills important Social Networking Expressive, eye-catching, drives the emotions and first to capture our attention. For business, sales, training, lecturing and generally entertaining an audience. Videos immediately engage visitors in a way other media cannot do Update social media with a blend of video, pictures, content, graphics to communicate your message Blogs, Facebook, LinkedIn, others P s • Photography• Video • Photo books • SlideShare • Social Networking Wednesday, September 18, 13
  28. 28. Upgrading stale PowerPoints Slide Designs • Meetings • Products • Training • Workshops• Seminars • Photography• Video • Photobooks• SlideShare Speaking Imaging www.davidrbeasley.com to Modern Presentations Photography Presentations • Graphics • Keynote • PowerPoint Blending pictures, Video, content with Social media David R Beasley Multimedia Specialist Video 773 726 1086 Photography Web • Photography • Video • Social Networking • PowerPoint • Keynote Wednesday, September 18, 13

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