Social Media &Career Development Workshop for the Highland Street Corps 12/14/12 Presented by @davidbcrowley, President & Founder @socialcap And Gabrielle Joffe, Outreach & Technology Coordinator SCI AmeriCorps member serving at DotWell Use #SCItrain on Twitter
Agenda Intros Icebreaker Opening discussion General pointers LinkedIn Twitter
Why are we here? Connecting people to community info key to Social Capital Inc. (SCI) mission. Using technology to engage people has been key to our service. We’ve had some success…recruiting volunteers, connecting with new partners, connecting alums with jobs, funding opportunities. Traction: @socialcap 4,400+ @mydorchester 1,600+, website 10,000+ visits/month
Social Network Bingo!How connected are you?
How can social media tools help youdevelop your professional network? Potential detriments?
How social networking can help Develop your personal brand Make new friends Keep the old Marketable skill Stay current
What is your “personal brand”?(what expertise do you want to be know—and hired—for?)
Be a Social Capitalist
Balancing personal & professional on social media
Combine online & offline networking One-on-ones (with people you connect with online first) Tweetups
Getting your name branded across platformse.g. DavidBCrowley on: Twitter Pinterest LinkedIn Google+ Tumbler Facebook
What can LinkedIn do for you?
Nurturing your network!
Keep people updated on your doings
Need a solid profile
Grow your LinkedIn Network!
A few other LinkedIn pointers Leverage the power of LinkedIn messages Participate in groups as a way to develop your reputation & connections. Give endorsements. Try to post a status update daily.
Why Twitter (my take) Learning, staying current Sharing about resources, things I’m reading Positioning self & org as thought leader Developing new contacts around shared interests. Especially good if you read a lot of articles and/or blog yourself.
Twitter tip #1 Tweet & engage consistently! Regular stream of tweets (5 to 10 spread thru day) makes it likely people will find & follow. Engage: Ask questions Use 1 or more handles of others (focus on local contacts) in most tweets Make sure you respond to your mentions! (following slides)
Twitter tip #2 You’ve got to use Hootsuite or Tweetdeck! Manage multiple accounts Schedule tweets (and other posts) Set up columns for lists & search terms.
Twitter Tip #4 Creating & Using Lists Essential for getting the most out of Twitter! Slides coming on how to do it. Be sure to tweet with #MNNConf12 to get added to the @davidbcrowley list for the event. When deciding to follow someone, consider adding them to a list.
Twitter Tip #5 Finding people to follow by identifying local influencers. Common influencers: Public officials Reporters Social media savvy individuals People who go to tweetups Larger cities: Klout lists influncers Don’t forget to add people you find to a list!