Soc media for prof dev
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Soc media for prof dev






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Soc media for prof dev Soc media for prof dev Presentation Transcript

  • Social Media &Career Development Workshop for the Highland Street Corps 12/14/12 Presented by @davidbcrowley, President & Founder @socialcap And Gabrielle Joffe, Outreach & Technology Coordinator SCI AmeriCorps member serving at DotWell Use #SCItrain on Twitter
  • Agenda Intros Icebreaker Opening discussion General pointers LinkedIn Twitter
  • Why are we here? Connecting people to community info key to Social Capital Inc. (SCI) mission. Using technology to engage people has been key to our service. We’ve had some success…recruiting volunteers, connecting with new partners, connecting alums with jobs, funding opportunities. Traction: @socialcap 4,400+ @mydorchester 1,600+, website 10,000+ visits/month
  • Social Network Bingo!How connected are you?
  • How can social media tools help youdevelop your professional network? Potential detriments?
  • How social networking can help Develop your personal brand Make new friends Keep the old         Marketable skill Stay current
  • What is your “personal brand”?(what expertise do you want to be know—and hired—for?)
  • Be a Social Capitalist
  • Balancing personal & professional on social media
  • Combine online & offline networking One-on-ones (with people you connect with online first) Tweetups
  • Getting your name branded across platformse.g. DavidBCrowley on:  Twitter  Pinterest  LinkedIn  Google+  Tumbler  Facebook
  • What can LinkedIn do for you?
  • Access!
  • Nurturing your network!
  • Keep people updated on your doings
  • Need a solid profile
  • Grow your LinkedIn Network!
  • A few other LinkedIn pointers Leverage the power of LinkedIn messages Participate in groups as a way to develop your reputation & connections. Give endorsements. Try to post a status update daily.
  • Twitter time!
  • Why Twitter (my take) Learning, staying current Sharing about resources, things I’m reading Positioning self & org as thought leader Developing new contacts around shared interests. Especially good if you read a lot of articles and/or blog yourself.
  • Twitter tip #1 Tweet & engage consistently!  Regular stream of tweets (5 to 10 spread thru day) makes it likely people will find & follow.  Engage:  Ask questions  Use 1 or more handles of others (focus on local contacts) in most tweets  Make sure you respond to your mentions! (following slides)
  • Twitter tip #2 You’ve got to use Hootsuite or Tweetdeck!  Manage multiple accounts  Schedule tweets (and other posts)  Set up columns for lists & search terms.
  • Strengthen relationships
  • Twitter Tip #4 Creating & Using Lists  Essential for getting the most out of Twitter!  Slides coming on how to do it.  Be sure to tweet with #MNNConf12 to get added to the @davidbcrowley list for the event.  When deciding to follow someone, consider adding them to a list.
  • Twitter Tip #5 Finding people to follow by identifying local influencers. Common influencers:  Public officials  Reporters  Social media savvy individuals  People who go to tweetups Larger cities: Klout lists influncers Don’t forget to add people you find to a list!
  • Brief word on blogging…
  • Questions/Wrap-up