Npl imagine 9oct
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Npl imagine 9oct

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an old brand pres defining the idea before getting stuck into the execution. don't ask me why I've uploaded it.

an old brand pres defining the idea before getting stuck into the execution. don't ask me why I've uploaded it.

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Npl imagine 9oct Npl imagine 9oct Presentation Transcript

  • oCTober 2009as simple as possible, butnot simpler.Brand exploration with npLbase one group ©2009
  • oCTober 2009 brand explorationsbase one group ©2009
  • oCTober 2009 ...what you believe ...who you reach ...where you’re going ...how you work brand ...how you act explorations ...what you offer ...what you value ...how you communicatebase one group ©2009
  • oCTober 2009 internal external purpose recognition pride differentiation brand value explorationsbase one group ©2009
  • oCTober 2009 listen create imagine dobase one group ©2009
  • oCTober 2009 listen create imagine dobase one group ©2009
  • oCTober 2009 imagine 1 brand essence 1 visual identity system with a variety of expressionsbase one group ©2009
  • oCTober 2009 imagine 1 brand essence appLICabLe To aLL parTs 1 visual identity branD MoTHer system with a variety of expressions sub branD sub branD sub branD sub branDbase one group ©2009
  • oCTober 2009 imagine 1 brand essence More THan THe Logo 1 visual identity system with a variety of expressionsbase one group ©2009
  • oCTober 2009 imaginenpLMoTHer branDtalks too suppliesschools professionalDonors TrustedLobby audience energetic Dynamicbase one group ©2009
  • oCTober 2009 imagine LaTIna sub branD talks too supplies several cultural Culturally relevant service groups approachable accessible personablebase one group ©2009
  • oCTober 2009 imaginenpL LaTInaMoTHer branD sub branDtalks too supplies talks too suppliesschools professional several cultural Culturally relevantDonors Trusted service groups approachableLobby audience energetic accessible Dynamic personablebase one group ©2009
  • oCTober 2009opTIon:SOMETHING THAT CAN HAVE LOTS OFDIFFERENT VOICESAn ID system that allows itself to bede-constructed and re-constructed toappeal in look and feel and message todifferent cultural groupsbase one group ©2009
  • oCTober 2009opTIon:SOMETHING THAT CAN SAY IT ALLIN ONE VOICEAn ID system that embodies all visualelements in onebase one group ©2009
  • oCTober 2009opTIon: evolution vs revolutionbase one group ©2009
  • oCTober 2009opTIon: recent logo change evolution vs revolution prompt re-assesmentbase one group ©2009
  • oCTober 2009opTIon: sTanD ouT Vs FIT Inbase one group ©2009
  • oCTober 2009opTIon: sTanD ouT Vs FIT In will it make us look more professional?base one group ©2009
  • oCTober 2009opTIon: " You should be able to cover up the logo and still identify the company because the look and sTanD ouT Vs FIT In feel is so distinctive Michael Bierut Pentagram " will it make us look more professional?base one group ©2009
  • oCTober 2009opTIon:THE NAME NPL NAZ ???base one group ©2009
  • oCTober 2009opTIon:THE NAME NPL NAZ ??? Unemotional? This ladys Based on Competition? not for brand idea = turning. translation issuesbase one group ©2009
  • oCTober 2009opTIon: NPL x 15,000THE NAME NPL NAZ ??? Unemotional? This ladys Based on Competition? not for Nazbrand idea = Naz turning. Project translation Project x London x 15,200 issues 13,600base one group ©2009
  • oCTober 2009 VS VS VS VSbase one group ©2009
  • oCTober 2009 imagine 1 brand essence 1 visual identity system with a variety of expressionsbase one group ©2009
  • imagineoCTober 2009 we’re not supportivebase one group ©2009
  • imagineoCTober 2009 were in itbase one group ©2009
  • imagineoCTober 2009 affecting & being affectedbase one group ©2009
  • oCTober 2009 "Not being accepted meant I didn’t belong in my community. I then felt my only other option was to just belong to the gay community. It was only after Naz that I felt I could belong and was able to see myself as a Muslim again."base one group ©2009
  • oCTober 2009 "Back in my country I felt that I didnt belong as I was seen as black. It was a complete surprise for me to come here and find I was white. But still I didnt belong."base one group ©2009
  • imagineoCTober 2009 being & belongingbase one group ©2009
  • imagineoCTober 2009 a state of being & belonging a place ofbase one group ©2009
  • imagineoCTober 2009 us: understanding by being NPL belongs to us, we belong to NPL being & belonging you: enabling a sense of being an understanding of belongingbase one group ©2009
  • imagineoCTober 2009 resonance? dynamic? inspiring?base one group ©2009
  • imagineoCTober 2009 further explorationbase one group ©2009
  • imagineoCTober 2009 We don’t contribute to ‘stereotyping’ & ‘negative re-enforcement’, but build ‘myth busting’ & positive messagesbase one group ©2009
  • imagineoCTober 2009 We took ‘prevention’ of sexually transmitted diseases, and turned it into ‘promotion’ of sound sexual approachesbase one group ©2009
  • imagineoCTober 2009We enable the transformation from‘I don’t belong’,to‘this is my space’base one group ©2009
  • imaginesepTeMber 2009 We change creating a ‘dependency on the system’, to ‘self reliance’.base one group ©2009
  • imagineoCTober 2009 We take people from ‘what am I?’, to ‘I AM’.base one group ©2009
  • imagineoCTober 2009 Inspiring catalystsbase one group ©2009
  • imagineoCTober 2009 leading change Provoking thought Inspiring catalysts The seeds of individual thought Creating space from the inside-outbase one group ©2009
  • imagineoCTober 2009 what we do Inspiring catalysts what we arebase one group ©2009
  • imagineoCTober 2009 to change cultures Inspiring catalysts to change conventional thinkingbase one group ©2009
  • imagineoCTober 2009 react catalysts provoke inspirebase one group ©2009
  • imagineoCTober 2009 react Inspirational thought provoking statements that are catalysts for conversation, catalysts provoke inspiration, deliberation inspire Small questions – big debatesbase one group ©2009
  • imaginesepTeMber 2009 make a change catalysts then become absorbed into culture, government, lifebase one group ©2009
  • imaginesepTeMber 2009 passIon responsIVe LeaDIng organIsaTIon JuDgeMenT catalysts VaLues CHeCK MYTH eXpLoDIng opporTunITY InFLuenTIaL CLearbase one group ©2009
  • oCTober 2009style directionbase one group ©2009
  • imagineoCTober 2009 ‘BURST’base one group ©2009
  • imagineoCTober 2009 ‘EXPLODE’base one group ©2009
  • imagineoCTober 2009 ‘THE SOURCE’base one group ©2009
  • imagineoCTober 2009 ‘POTENT’base one group ©2009
  • oCTober 2009
  • imagineoCTober 2009 ‘STORYTELLING’base one group ©2009
  • TRAINING PRODUCT?
  • oCTober 2009 NEXT STEPS listen create imagine dobase one group ©2009