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Readership best practices PowerPoint

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I have used this presentation as part of the training we do when redesigning newspapers.

I have used this presentation as part of the training we do when redesigning newspapers.

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Readership best practices PowerPoint Readership best practices PowerPoint Presentation Transcript

  • READERSHIP THE IMPERATIVES BEST IDEAS FOR YOUR NEWSROOM
  • READERSHIP: THE IMPERATIVES Decline of readership
  • READERSHIP: THE IMPERATIVES But why the decline?
  • READERSHIP: THE IMPERATIVES We’re boring!
  • READERSHIP: THE IMPERATIVES Readership report
    • Culture
      • 1 Adaptive, constructive, attuned to readers
      • Service
      • 2 Excellent
      • Editorial and advertising content
      • 3 Improve high-potential content areas
      • 4 Focus on a particular type of local news
      • 5 Easier to read and more navigable
      • 6 Improve advertising content
      • 7 Promote content more effectively
      • Brand
      • 8 Build a positive brand relevant to readers
  • READERSHIP: THE IMPERATIVES Key readership drivers
      • 1. People-oriented stories, announcements, obits
      • 2. Health, home, food, fashion, business and travel
      • 3. Go-and-do-it information
      • 4. P olitics, government and international issues, particularly those about war
      • 5. Entertainment coverage, TV news
      • 6. Police, crime
      • 7. Science, technology, environment
      • 8. Sports (Columns, tips, quick information)
  • READERSHIP: THE IMPERATIVES Connecting with readers
      • Reader Advisory Boards
      • Focus groups
      • Town Hall events
      • Submitted content, contests
  • READERSHIP: THE IMPERATIVES We can help you get there
      • You’re about to see a ton of new ideas. Don’t fret. You can do this and we can help. We can help develop templates for what you’re about to see, on-site training, play support roles, etc.
  • READERSHIP: THE IMPERATIVES | READER INVOLVEMENT How do you involve readers in your paper?
  • READERSHIP: THE IMPERATIVES | READER INVOLVEMENT
  • READERSHIP: THE IMPERATIVES | READER INVOLVEMENT
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  • Instead of just running a local brief about this community bake sale, this newspaper got involved in the action.
  • Don’t just tell readers about upcoming games, help them get into the game.
  • Readers love old photos. But be specific. This newspaper wants photos of music memories. Build galleries online.
  • We love animals. This newspaper offers a contest when readers can submit photos of their favorite pet.
  • Ask readers to submit photos of their vacation trips, homecoming dances, proms, Christmas parties, etc.
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  • Encourage readers to take your paper with them on vacation and have them take photos. If you can, give the person who went the farthest every month a prize.
  • • Bringing readers into your budget meetings • Readers go above the fold • Meeting the average folks
  • READERSHIP: THE IMPERATIVES | READER INVOLVEMENT Like to win stuff? Every holiday or special event should be a signal to involve readers. Keep in mind major pop culture moments, such as the ending to the hit show the “Sopranos.” Find advertising support with each contest.
  • READERSHIP: THE IMPERATIVES | READER INVOLVEMENT This newspaper asked readers what they were thankful for and filled their entire Thanksgiving edition with those good stories and photos.
  • Every week this paper takes a photo of something and readers are asked to call in and guess what it is.
  • If you’re spotted in the crowd and stop by the local bowling alley with the paper in hand, you win a prize.
  • READERSHIP: THE IMPERATIVES | READER INVOLVEMENT
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  • READERSHIP: THE IMPERATIVES | READER INVOLVEMENT Hannibal, Mo., tells readers how many local stories they produced every month.
  • READERSHIP: THE IMPERATIVES Let’s navigate
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  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW What you need to know
  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW
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  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW
  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW This newspaper posed 10 of the more than 100 new questions on the immigration test to readers, along with a breakout on how locals did when posed some of the questions.
  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW
  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW
  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW Notebooks are a great way for beat reporters to get in those items that don’t fit into stories
  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW Great way to present census figures information.
  • READERSHIP: THE IMPERATIVES | READERS IN THE KNOW Seeking a feature that allows readers to submit questions. Also could be used as a way to provide readers real quick updates.
  • READERSHIP: THE IMPERATIVES | EASY TO NAVIGATE, UNDERSTAND
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  • READERSHIP: THE IMPERATIVES | EASY TO NAVIGATE, UNDERSTAND
  • READERSHIP: THE IMPERATIVES | EASY TO NAVIGATE, UNDERSTAND
  • READERSHIP: THE IMPERATIVES | EASY TO NAVIGATE, UNDERSTAND
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  • READERSHIP: THE IMPERATIVES | EASY TO NAVIGATE, UNDERSTAND
  • READERSHIP: THE IMPERATIVES | EASY TO NAVIGATE, UNDERSTAND
  • READERSHIP: THE IMPERATIVES | EASY TO NAVIGATE, UNDERSTAND
  • READERSHIP: THE IMPERATIVES | PROMOTING CONTENT Tell readers it’s coming Be as specific as possible in promotions. Items don’t have to be huge investigative pieces. Simple features readers like work, like honor rolls.
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS Readers want: People stories
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS
  • READERSHIP: THE IMPERATIVES | PEOPLE CONTENT, OBITS, ANNOUNCEMENTS Other submitted content ideas: • Outdoors what I caught, killed • Page of youth sports title photos • Page of club photos, club notes • What I did over my summer vacation • Fourth of July cookouts
  • READERSHIP: THE IMPERATIVES | FEATURES CONTENT Readers want: Lifestyle
  • READERSHIP: THE IMPERATIVES | FEATURES CONTENT
  • READERSHIP: THE IMPERATIVES | FEATURES CONTENT
  • READERSHIP: THE IMPERATIVES | FEATURES CONTENT
  • READERSHIP: THE IMPERATIVES | GO & DO IT INFORMATION Readers want: Go & Do It If you can’t come up with five best bets for the area, consider picking an editor’s pick event of the day.
  • READERSHIP: THE IMPERATIVES | POLICE Readers want: Crime news Other police ideas: • Crime notebook • Best of the blotter this week • Heard on the scanner
  • READERSHIP: THE IMPERATIVES | SPORTS Readers want: Sports
  • READERSHIP: THE IMPERATIVES | SPORTS
  • READERSHIP: THE IMPERATIVES | SPORTS
  • READERSHIP: THE IMPERATIVES | SPORTS Consider a rotation of features for your sports section — rec feature, volleyball feature of the week, etc.
  • READERSHIP: THE IMPERATIVES | SPORTS
  • READERSHIP: THE IMPERATIVES | SPORTS
  • READERSHIP: THE IMPERATIVES | IDEAS More good ideas
  • READERSHIP: THE IMPERATIVES | IDEAS This newspaper ran a series over 40 days during the summer on 40 things the town was known for.
  • READERSHIP: THE IMPERATIVES | IDEAS The “Got Grit” series looked at places with rough reputations, then showed what they are really like.
  • READERSHIP: THE IMPERATIVES | IDEAS This project broke down key information about every school, including names of new teachers, new programs and changes to policy.
  • READERSHIP: THE IMPERATIVES | IDEAS
  • READERSHIP: THE IMPERATIVES | IDEAS
  • READERSHIP: THE IMPERATIVES | IDEAS
  • READERSHIP: THE IMPERATIVES | IDEAS More ideas: www.apme.com www.readership.org www.ghnewsroom.com