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D&D Portfolio 2012 - strategy, creative, design, art direction, copy writing

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Portfolio of some recent work by D&D Design - marketing strategy, design, art direction, copy, website build and deliver, print and publish.

Portfolio of some recent work by D&D Design - marketing strategy, design, art direction, copy, website build and deliver, print and publish.

Published in Business , Career
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  • 1. D&D portfolio 2012d&d pres [03].indd 1 19/07/2012 20:30
  • 2. David Moody David is a marketing professional with senior experience in four global advertising and integrated communications agencies. Positions D&D experience David Ayres David is an experienced creative professional most recently in the position of creative director for a multi-disciplinary design agency. ranged from Chief Executive to Director Used to account directing projects of Strategy to Client Services Director. from creative concept through He has strong experience of solving to production in both print and client’s marketing problems. digital media. David managed Jaguar, BT and First David has specialised experience in Choice data-driven communication the CR and sustainable development programmes. And he delivered fields for clients such as Unilever, advertising and sales campaigns Shell, ICI and BAE Systems as well as for brands including Xerox, HP and drinks marketing, primarily for premier Barclays Bank. Diageo brands. At D&D David is free to follow his David’s early career and experience passion for producing great creative as an illustrator gives his creative communications that connect work an extra dimension. powerfully with audiences. We believe that great ideas and creative At D&D David feels he’s broken engage people, change attitudes and free from the shackles of being an behaviour – and live across media. employee and unleashed the freedom to enjoy being a creative once more.d&d pres [03].indd 2 19/07/2012 20:31
  • 3. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | From follower to leader in one step The Challenge: Property planning recruitment specialist KDH was a small player without a clear point of difference in a market dominated by large generalist recruitment agencies. Our Approach: There are no expert figure-heads in the planning recruitment sector. So there was an opportunity to position KDH as the most expert business and the owner – Kirsty Hall – as the most expert person in property planning recruitment.d&d pres [03].indd 3 19/07/2012 20:31
  • 4. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Our Solution: We created a simple new website and brand identity which looked and felt professional. It demonstrates KDH’s expertise and commitment to the property planning sector. We promoted Kirsty strongly as a personality and figurehead for the business. Kirsty launched a blog where she interviews industry leaders and she will attend and speak at planning events. KDH is now well positioned to be the leader in recruitment for planning professionals.d&d pres [03].indd 4 19/07/2012 20:31
  • 5. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Design: All the elements of the brand identity were delivered consistently and simply. Design is very current and approachable whilst being professional. Our goal was to deliver good quality with cost efficiency. The key is to deliver a feeling of competence and expertise without being dull or corporate.d&d pres [03].indd 5 19/07/2012 20:31
  • 6. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | “I think it’s “I think it’s “I think it’s time for time for time for a move.” a move.” a move.” “I think “I think “I think it’s time it’s time it’s time to grow.” to grow.” to grow.” Planning a better Better connected career in property? KDH is the best connected Lydia, Recruiter, WYG says Kirsty Hall, Managing Director, says Better connected We find unique property people KDH is the best connected Lydia, Recruiter, WYG says Kirsty Hall, Managing Director, says Better connected KDH is the best connected Lydia, Recruiter, WYG says Kirsty Hall, Managing Director, says When it’s timein the UK on, it’s good consultancy to move planning Kirsty Hall launched KDH Associates to deliver “We rely on Kirsty heavily for advice and support, “My goal Candidate, most respected Helen, is to build the Fairview Homes says consultancy in the UK planning “We rely on Kirsty heavily for advice and support, “My goal is to build the most respected consultancy in the UK planning “We rely on Kirsty heavily for advice and support, “My goal is to build the most respected toand development sector and know KDH Associates is here aand have no doubt that if she’s working on an bespoke and personal recruitment service recruitment consultancya real class planning “Kirsty stands out as in the town apart KDH is the best connectedand and development sector James, Recruiter, WYG says and have no doubt that if she’s working on an recruitment consultancy in the townhighly mile in terms of service. I would planning and development sector and and have no doubt that if she’s working on an recruitment consultancy in the town planning “…working with Kirsty, we feel we have found recommend Kirsty to anyone looking for a tohas consistently the smartest help you make matched great to both candidates and businesses in the assignment, it will be filled and that the process from her competitors. She is extremely and property development sector.” has consistently matched great consultancy in the UK planning assignment, it will be filled and that the process and property development sector.” has consistently matched great assignment, it will be filled and that the process and property development sector.” property industry. professional, articulate and goes the extra a totallysmoothly.” will run trustworthy, honest and reliable consultant who really knows the real estate / choices. KDHwith hard to expert candidates is the most fill roles. will run smoothly.” and developmenthard to and has candidates with sector fill roles. candidates with hard to fill roles. will run smoothly.” mile in terms of service. I would highly recruiter. We rely on Kirsty heavily for advice town planning market.” recruitment specialist in the to consistently matched unique Kirsty Hall launched KDH Associates UK James, Recruiter, WYG says Kevin, Candidate, recommend Kirsty to anyone looking for a Kirsty Hall launched KDH Associates to and support, and have no doubt that if she’s Kevin, Candidate, Kirsty Hall launched KDH Associates to Kevin, Candidate, planning and development sector “…working with Kirsty, we feel we have found candidates with hard to fill roles. working onHomes says it will be filled deliver a bespoke and personal recruitment Fairview Homes says a totally trustworthy, honest and reliable consultant who really knows the real estate / deliver a bespoke and personal recruitment Fairview an assignment, “My goal is to build the most respected deliver a bespoke and personal recruitment Fairview Homes says and hasto both candidatesmatched great service consistently and businesses town planning market.” Kirsty Hall to both candidates and businesses service launched KDH Associates to and that the process will run smoothly.” recruitment consultancy in the town service to both candidates and businesses in the property industry. recruiter.extremelyon Kirsty heavily for advice “Kirsty is We rely professional, articulate and “Kirsty is extremely professional, articulate and “Kirsty is extremely professional, articulate and candidates with hard to find roles. deliver a property industry. in the bespoke and personal recruitment Helen, Candidate,would recommend Kirsty to in the property industry. and support, and have norecommend Kirsty to goes the extra mile. I would doubt that if she’s ‘’My goal is to build the most respected goes the extra mile. I Fairview Homes says planning and property development sector’” goes the extra mile. I would recommend Kirsty to service to both candidates and businesses in “Kirsty stands out as a real class apart knows workinglooking assignment, it will be filled anyone on an for a consultant who really knows recruitment consultancy in the town anyone looking for a consultant who really Kirsty Hall, Managing Director anyone looking for a consultant who really knows the property industry. from her competitors.planning market.” and property and townwill run smoothly.” the that the process planning market.” planning and property development sector’’ the property and town She is extremely the property and town planning market.” Kirsty Hall, Managing Director professional, articulate and goes the extra Lookingfor bright new talent? talent? Looking for bright new 34 SoutH MoLton020 7409 5122 07730 573 170 Call Kirsty Hall Street kirsty@kdhassociates.co.uk www.kdhassociates.co.uk LonDon, W 1 K 5 rG Lookingfor bright new talent? talent? Looking for bright new 34 SoutH MoLton020 7409 5122 07730 573 170 Call Kirsty Hall Street kirsty@kdhassociates.co.uk www.kdhassociates.co.uk LonDon, W 1 K 5 rG Looking for bright new talent? 34 SoutH MoLton Street LonDon, W 1 K 5 rG Lookingfor the rightright new role? Looking for the new role? KDH Associates, 34 South Molton Street, London, W1K 5RG kirsty@kdhassociates.co.uk Lookingfor the rightright new role? Looking for the new role? KDH Associates, 34 South Molton Street, London, W1K 5RG kirsty@kdhassociates.co.uk Looking for the right new role? kirsty@kdhassociates.co.uk Call now on 020 7409 5122 Call now on 07730 573 170 www.kdhassociates.co.uk Call now on 020 7409 5122 Call now on 07730 573 170 www.kdhassociates.co.uk Call now on 020 7409 5122 www.kdhassociates.co.uk KDH ad concepts [05].indd 1 24/4/12 00:00:08 KDH ad concepts [05].indd 1 24/4/12 00:00:08 KDH ad concepts [05].indd 1 24/4/12 00:00:08 Awareness: This allows KDH to take ownership of the We created a short planning trade press – series of full page press something the generalist ads to run in the well recruitments businesses read recruitment section would not have bothered of the highly targeted to have done. specialist town planning press.d&d pres [03].indd 6 19/07/2012 20:31
  • 7. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | A fresh new service with traditional values The Challenge: To launch a new home fruit and vegetable delivery service into a crowded market. Our Approach: To identify that there is a gap in the market for a local community managed, smaller farm produced, competitively priced service. This needs to have old fashioned service and values. We developed the Grocer Jack brand with a 1960’s local grocer delivery service very much in mind But the website and communications strategy brings the whole concept of community and service bang up to date.d&d pres [03].indd 7 19/07/2012 20:31
  • 8. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Our Solution: Grocer Jack promotes local celebrity chef Adam Byatt as the guarantor of good quality. His restaurant suppliers also source produce for Grocer Jack Seasonal menus and recipes show how our boxes provide all the fruit and vegetables a family needs for the week - with less waste and no topping up at the supermarket. The community section engages local people and food enthusiasts in our quest to bring better produce at better prices to local homes.d&d pres [03].indd 8 19/07/2012 20:31
  • 9. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Design: Mixing a 1960’s and 1970’s style of illustration and colour palette with real photography allows a feel that is unique in this market. Our goal was to show we support quality small scale production and produce rather than restrict ourselves to purely organic and local.ROWN’Suit ‘n’ Veg d&d pres [03].indd 9 19/07/2012 20:31
  • 10. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | E&A – a big business you’ve never heard of The Challenge: E&A are a £100m property business with a portfolio of prestige commercial properties in the best addresses from Piccadilly to Charing Cross Road. They have always preferred to keep a low profile and have had no need for a brand identity beyond a letterhead. But new business lines in strategic land Securities the Group now require a John Rosefield brand and structure for the David Kavanagh Albany Foot managing director Director Director holding company and new 33 Ely Place, London, EC1N 6TD T 0844 806 5077 M 07779 729612 E johnrosefield@e&agroup.com 33 Ely Place, London, EC1N 6TD T 0844 806 5077 M 07779 729612 33 Ely Place, London, EC1N 6TD T 0844 806 5077 M 07779 729612 sub-brands . E davidkavanagh@e&astrategicland.com E albanyfoot@e&asecurities.com www.estatesandagencygroup.com www.estatesandagency.com/strategicland www.estatesandagency.com/securities The estates & AGENCY Group comprises of E&A Holdings, E&A Strategic Land, E&A Securities and E&A Joint ventures holdings joint ventures A.N.Other A.N.Other Director Director 33 Ely Place, London, EC1N 6TD 33 Ely Place, London, EC1N 6TD T 0844 806 5077 M 07779 729612 T 0844 806 5077 M 07779 729612 E albanyfoot@e&aholdings.com E another@e&ajointventures.com www.estatesandagency.com/holdings www.estatesandagency.com/jointventuresd&d pres [03].indd 10 19/07/2012 20:31
  • 11. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Our Approach: Through meetings and discussion we came to an understanding of the business heritage and Business goals SECURITIES Long-term stability – with an Estates & Agency Group values along with the new Approach JOINT VENTURES Estates and Agency is a long developments and vision Land acquisition entrepreneur’s eye for profit established business with a strong track record; delivering for the future. Directors growth through a surprisingly E&A HOLDINGS E&A JOINT VENTURES broad range of investments. We used creative concept In the long term it pays to buy quality We work closely with partners to make Though always a property Estates and Agency has a core holding of prime an unbeatable team investment and development work to stimulate debate. London commercial properties in which we have Our partners work with us when they identify invested to add value and hold for the long term. an opportunity that needs extra resource or experience to complete. business it has also benefitted From this we were able to from using its financial develop ideas around a strength and knowledge to invest in other areas from clear set of values and automotive retail to IT – design preferences. wherever it can add value. We have helped to define the roles and positioning E&A STRATEGIC LAND E&A SECURITIES of the Group company and Maximising the Value of Land Profiting from entrepreneurial each of the business units. A specialist team supported by the Group development and planning gain resources plus the most expert external partners Maximising income and value of new property to spot opportunities and add the greatest value or existing portfolios through development and to land assets planning gain. The Estates & Agency Group E&A Place 6TD 33 Ely GROUP London, EC1N E&A HOLDINGS T 0844 806 5077 F 0844 806 5011 E&A SECURITIES E info@e&agroup.com E&A JOINT VENTURESd&d pres [03].indd 11 19/07/2012 20:31
  • 12. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Our Solution: In building the website the STRATEGIC LAND SECURITIES client team has learnt as much as we have about how STRATEGIC LAND STRATEGIC LAND JOINT VENTURES STRATEGIC LAND entrepreneurialJOINT VENTURES HOLDINGS Profiting from Business goals SECURITIES Estates & Agency the new structured business should be presented – Securities Approach JOINT VENTURES whether on a website or Successes development and planning gain E&A Securities is the most entrepreneurial business in conversation at a Maximising income and value of new property operating within the Estates business event. or existing portfolios through development and and Agency Group. It’s remit planning gain. covers a broad spectrum of Now each business unit has projects that deliver profit in it’s distinct identity within HOLDINGS SECURITIES the short, medium or longer term. the E&A Group brand. Each HOLDINGS Contact SECURITIES Our goal is to contribute high growth and added value to our partners and to the Estates has a unique set of business goals and client offer. And Albany Foot and Agency Group through it’s personality and way of DIRECTOR exceptional planning skills and working is exhibited through T 0844 806 5077 smart deal-making - using the M 07779 729612 E d.kavanagh@e&astrategicland.com group’s resources and expertise it’s communications on higher-margin projects. Our privately owned status and capital resources allow us to complete on projects and STRATEGIC LAND SECURITIES deliver results where other conventionally structured businesses will struggle to E&A GROUP Ipsantecte de plaborem el min eum aut alic tem es nonsequi as eaquidus ma conse move fast enough or with nonsenihitia qui dolecti officat mo ipitatu ribus, ulpa cullaccus idesequos elibus, opta quatis E&A HOLDINGS sufficient strength and STRATEGIC LAND SECURITIES E&A GROUP perias quae nobitassi con rem et lisi velenda essunt ute nullor a voluptat quas prati ut E&A JOINT VENTURES quasped min conse possimp ereptati is moditias aut lam, veliasi tatinto quiae. confidence. E&A HOLDINGS E&A STRATEGIC LAND E&A SECURITIES E&A JOINT VENTURESd&d pres [03].indd 12 19/07/2012 20:31
  • 13. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Securities Prospectus and planning 2012 33 Ely Place ANNUAL REPORT AND ACCOUNTS London, EC1N 6TD 2012 T 0844 806 5077 E albanyfoot@e&asecurities.com www.estatesandagency.com/securitiesd&d pres [03].indd 13 19/07/2012 20:31
  • 14. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | | recruitment | client area | contact iceni | Putting the team first [iceni projects] The Challenge: | home | our approach | our expertise | our people | our clients | our news | Iceni Projects specialise [iceni projects ] iceni projects is a planning and ref in managing the planning development consultancy with an 1 challenges around large innovative and commercially minded and complex property [iceni projects] approach aimed at delivering success. development projects. They are growing fast – so a move to a bigger office was a stimulus to consider a new website. The existing site was all about what they did – not who they are. Bata – an Iceni Project We are experts in the fast changing planning system and use News: our perspectives and views... our knowledge to put our clients ahead of the game. What do you think? Our specialist services include planning, transportation, sustainable development and community planning. All systems gO FOr reneWAble energy With national planning policy undergoing a major upheaval, James Waterhouse examines how renewable energy it is crucial to have expertise at the heart of projects. projects have moved from the margins of the development industry to the mainstream, and what challenges the Our sector experience extends across many sectors of the Government’s new planning legislation will bring. development industry: From residential retail, commercial and read more >>> industrial projects to energy, waste and minerals. nPPF: Devil in the DetAil Dave Churchill leaves the summary of the NPPF to others, and focuses on the proactive measures that developers should take to exact the most from the presumption in favour of sustainable development. read more >>> These blogs need to be written! Attention James and Dave...d&d pres [03].indd 14 19/07/2012 20:31
  • 15. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Our Approach: We came to realise that Iceni is all about the people. If it attracts the best people the business will succeed. And the best way to show the capabilities of the business is to show the team. This provides an opportunity to give the brand a people- oriented identity that is attractive to new candidates and clients aliked&d pres [03].indd 15 19/07/2012 20:31
  • 16. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | | recruitment | client area | contact iceni | Our Solution: [iceni projects] The new site makes the people the stars. By describing the experience | home | our approach | our expertise | our people | our clients | our news | and the passions and [iceni projects] | sustainability | planning | transpor t | community planning | ref interests of key people we 4 describe what the business offers clients in a more [iceni projects] engaging way. The blog and downloadable reports allows expression of expertise. And by showing how much we value the people we position Iceni Projects as being a great place to work. For more information about iceni’s planning capabilities and resources A bespoke planning service to the benefit of all please contact iceni. Planning is not a private club to the exclusion of others. landowners own sites, local authorities govern land uses, local people occupy space and create communities. We believe that every project and every Download iceni community is different, and warrants a bespoke approach. We never underestimate the financial risks Planning topic that developers take when pursuing proposals, or the time and effort taken by communities engaging in paper. the planning process. Undertaken effectively, all parties can – and should – prosper from planning. Steering a profitable course through a challenging planning environment [iceni projects] [iceni projects] [iceni projects] [iceni news]d&d pres [03].indd 16 19/07/2012 20:31
  • 17. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Absolutely Cuckoo – but not just child’s play The Challenge: This fantastic team of character designers and developers work mostly in children’s TV. But they are missing out on lucrative commercials TV and video work – mostly because they don’t look as if they are equipped for it. Our Approach: What’s needed is sales support to use when talking to commercials production specialists. It needs to clearly show that Absolutely Cuckoo can and do produce commercial content. By trawling through the archives we found a surprising amount of relevant content.d&d pres [03].indd 17 19/07/2012 20:31
  • 18. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Our Solution: presentation pack to show some of the most intriguing Working with Absolutely character images and tell a Cuckoo we produced a richer and more compelling commercial show reel for commercial content story. sales presentations, web and social use – and a DVD TOBOBY TY freddo freddo LI LI AND AND LING THOR R THO & & Clara a Clar ELORORES JANG G LING EL ES JAN O is the owner,owner, operator is the operator and ringmastermaster of the and ring of the traveling circus.circus. He’s a traveling He’s a the bounciest clown in town town the bounciest clown in D D O nd the mum amum and the the daringdaring Chinese the Chinese the robot circus circus str the robot str ong man and alland nd round man rou all ongctersaracters is Toby’s Toby’sgmastermaster! is ! regular kid, deep in the in the regular kid, deep and his cute and clumsy fall and his cute and clumsy fall h a is Rhe is Ring in twins on the on the flying twins flying handy handThor Thor guy! y guy! s re asonree son rm anarm and d the laid-backd-back circus trapeze. Li is the feisty feisty the lai circus ha has process of finding out process of finding out girl, make an awesome girl, make an awesome a She is whe is w one. yone. S trapeze. Li is the iron strength, ength, and iron str and a a y to everto ever MOMO O MOM who he is and what he’s t he’s who he is and wha doubledouble act. Freddo is a act. Freddo is a musician, sica , is a mu is ian one while Ling isLing is her one while her gentle gentle heart. motherly therly e best e best mo nce th nce th one-boy-bandy-band. one-bo . heart. capable of. And much much capable of. And physical comedy genius. physical comedy genius. S o o he washe wasct in act in S long suffering, calmercalmer long suffering, of this of this self-discovery self-discovery Clara puts the fall and trip, trip, Clara puts the fall and ire a wire He proHe es all the all the vidprovides twin. They balance twin. They balance high whighess. ess. music for sic for the shows mu the shows comes comin the trials trials out es out in the and tumbletumblefall girl! girl! and – into – into fall the busin busin the . . each other out each other out and tribulationslations of the Tob Tob and tribu of the very well! well! very y’s fa yfu travelling circus.circus. mon monith’s faithful travelling l key sidkey sid is alwaissalwaks k, e-kick, e- ic y thery there To e Toby. Hisby. His for for w w funny annny ananarm and fu arm d tics keep keep tics Toby lau by lau To gh gh even in w ing, w ing, even in things thinghen s are are toug toug hen h. h. 7 7 d&d pres [03].indd 18 19/07/2012 20:31
  • 19. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Helping a Church to be relevant in a connected world The Challenge: Magdalene Church on Wandsworth Common is an active and welcoming community church. But the identity was tired and the website closed. Together they projected a fusty and old-fashioned image. Our Approach: A new fresh visual identity reflects the reality of the community and the ambition of the leadership team. We showed the team that an active website that was full of current news and information, that showed the people involved would be much more engaging. If it was used regularly to help run the parish more efficiently we could justify the small investment over a static online brochure site.d&d pres [03].indd 19 19/07/2012 20:31
  • 20. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Our Solution: The contemporary identity is specific to the church and features people representing the community. The new website is people- based and is open about how the church community works. It is interesting and rich with information. Fresh content is provided by many people involved in the parish. Diaries and documents available online cut down on church administrative tasks – and content such as sermon recordings are educational and valuable to the housebound. The infrastructure is cost effective but easy enough for many parishioners to use.d&d pres [03].indd 20 19/07/2012 20:31
  • 21. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | Hatty Bloom – a brand brought to life The Challenge: To create a new brand identity and creative communications for a new online, retail, events and at home jewellery and gifts business. The client had a vision and the name but the rest was a blank sheet. g, shimmering, glow Shinin ing bright, uty or love, jewel, bea minates the night…. each illud&d pres [03].indd 21 19/07/2012 20:31
  • 22. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | SIGN IN/REGISTER my BASKET Our Approach: 0 items t o ta l £ 0 . 0 0 We worked with the client v J e w e l l er y v A c c e s s o r i e s v W r i t e i t d o W n v i n t h e b At h r o o M v i n t h e h o u s e v l e t ’ s p l Ay v to develop and write a brand story. We created a Charms clear picture of the target audience – and described the brand in emotional terms and in great depth. Shining, shimm erin jewel, beauty g, glowin We then developed images or g bright and concepts and copy to each illuminates love, , Pendants the n bring this to life online, on ight…. paper and in retail and in events. Bracelets Necklaces Bangles siGn up And be the First to heAr About join the hAtty join us FolloW us request A br A c e l ets & N e c k l A c es The view from Hatty’s famous shop our oFFers, sAles And neWs blooM coMMunity cAtAloGue window is of open common ground; the stage, year round, for all manner of human interaction. Azure bracelet AZUNI sign up Gold and coral necklace AZUNI Bronze bracelet AZUNI v About us v Fit & style Guides v delivery & returns v shoppinG With us v tech & leGAl v privAcy policy v site MAp v contAct us v seArch by list / search by quilt category category category category category category product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name category product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name category product name product name category product name category product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name product name category product name product name product name product name product name product name product name category product name product name category category product name product name product name category product name product name product name category product name product named&d pres [03].indd 22 product name product name product name product name product name product name 19/07/2012 20:31
  • 23. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom | jewellery Our Solution: Gold charms pendant g, shimmering, glow Hatty Bloom is brought Shinin ing bright, to life in our website and uty or love, jewel, bea catalogue. Her passions and interests are the core of minates the night…. each illu Fox head necklace the brand. Her family and friends and experiences around London allow us Gold circles arm bracelet Precious stones necklace to tell an engaging and relevant story. To show the products in the most dramatic manner we devised a concept based on re-imagining classic paintings in homes, parks and gardens around London. This concept was developed in the bathroom for press ads, web, catalogue pages and for the retail environment rm moistened fragr In wa ant oils in your arms Bathing with med&d pres [03].indd 23 19/07/2012 20:31
  • 24. D&D portfolio 2012d&d pres [03].indd 24 19/07/2012 20:31