2010  Media Presentation  Fettspielen.de  David An  M.Sc. / Founder Rumble Media GmbH Tel. +49-(0)721.201802-11 Mobil: +49...
<ul><li>Advantages </li></ul><ul><li>Games for every taste </li></ul><ul><li>Over 1400 games </li></ul><ul><li>Easy to lea...
<ul><li>Monthly Statistics </li></ul><ul><li>30 Million Page Views </li></ul><ul><li>1'000'000 Unique Visitors  </li></ul>...
User Demographics Source: Nielsen Netratings August 2008 Age   Percentage 0-17 yrs 12% 18-24 yrs 19% 25-34 yrs 19% 35-44 y...
<ul><li>Product: Medium Rectangle  </li></ul><ul><li>Format: 300x250 / Flash Banner / Static Banner </li></ul><ul><li>Visi...
<ul><li>Product: Leaderboard  </li></ul><ul><li>Format: 728x90 / Flash Banner / Static Banner </li></ul><ul><li>Visibility...
<ul><li>Product: Full Size Banner </li></ul><ul><li>Format: 468x60 / Flash Banner / Static Banner </li></ul><ul><li>Visibi...
<ul><li>Product: (Wide) Skyscraper </li></ul><ul><li>Format: 120x600 or 160x600 / Flash Banner / Static Banner </li></ul><...
<ul><li>Product: Homepage Block </li></ul><ul><li>Format: Full Screen Static Banner </li></ul><ul><li>Visibility: Start Pa...
<ul><li>Product: In-Game Sponsorships / Contests with Sweepstakes </li></ul><ul><li>Format:  tbd. </li></ul><ul><li>Visibi...
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Effizientes Ingame Advertising - Fettspielen.de

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Transcript of "Effizientes Ingame Advertising - Fettspielen.de"

  1. 1. 2010 Media Presentation Fettspielen.de David An M.Sc. / Founder Rumble Media GmbH Tel. +49-(0)721.201802-11 Mobil: +49.171. 5230 184 Fax: +49-(0)721.201802-29 Skype: an_david e-mail: david.an@rumblemedia.de Kriegsstr. 5 76137 Karlsruhe Germany
  2. 2. <ul><li>Advantages </li></ul><ul><li>Games for every taste </li></ul><ul><li>Over 1400 games </li></ul><ul><li>Easy to learn </li></ul><ul><li>No download </li></ul><ul><li>No installation </li></ul><ul><li>No registration </li></ul><ul><li>No payment </li></ul><ul><li>Personal data </li></ul><ul><li>Social Features </li></ul><ul><li>Multiplayer Zone </li></ul><ul><li>Fettspielen.de was launched in May 2008 and has become one of the leading online games portals in the German market. </li></ul><ul><li>Social features like user rankings , highscore leader boards , profile pages , friends list and casual multiplayer games give the site a unique competitive edge. </li></ul>Status: October 2009 Overview Fettspielen.de
  3. 3. <ul><li>Monthly Statistics </li></ul><ul><li>30 Million Page Views </li></ul><ul><li>1'000'000 Unique Visitors </li></ul><ul><li>3 Million Visitors </li></ul><ul><li>98% German Speakers </li></ul><ul><li>Daily unique visitor statistics </li></ul><ul><li>40 Minutes </li></ul><ul><li>10 games played </li></ul>May 2008 Site Metrics Source: Google Analytics Februar 2010 From zero daily visitors To 80'000 daily visitors
  4. 4. User Demographics Source: Nielsen Netratings August 2008 Age Percentage 0-17 yrs 12% 18-24 yrs 19% 25-34 yrs 19% 35-44 yrs 22% 45-54 yrs 12% '55 + yrs 15% Gender Percentage Female 35% Male 65% Household Income € Percentage Up to 18`000 25% 18`001 -27`000 22% 27`001 – 36`000 16% 36`001 – 54`000 17% 54`001 – 72`000 8% 72`001 + 3% N.A. 8% Education Level Percentage Mittelstufe 22% Mittlere Reife 40% Hochschulreife 26% Studium 10% N.A. 3% <ul><li>Fettspielen.de audience is young, has a solid income and a relatively even gender ratio </li></ul><ul><li>Highly relevant and attractive target audience for our advertisers </li></ul>
  5. 5. <ul><li>Product: Medium Rectangle </li></ul><ul><li>Format: 300x250 / Flash Banner / Static Banner </li></ul><ul><li>Visibility: Start Page / Category Pages / Game Pages / Pre-Game / Search </li></ul><ul><li>CPM: 12 – 20 € </li></ul>Media Product 1
  6. 6. <ul><li>Product: Leaderboard </li></ul><ul><li>Format: 728x90 / Flash Banner / Static Banner </li></ul><ul><li>Visibility: All Pages </li></ul><ul><li>CPM: 8 – 15 € </li></ul>Media Product 2
  7. 7. <ul><li>Product: Full Size Banner </li></ul><ul><li>Format: 468x60 / Flash Banner / Static Banner </li></ul><ul><li>Visibility: Games Pages </li></ul><ul><li>CPM: 4 € </li></ul>Media Product 3
  8. 8. <ul><li>Product: (Wide) Skyscraper </li></ul><ul><li>Format: 120x600 or 160x600 / Flash Banner / Static Banner </li></ul><ul><li>Visibility: Enlarged Games Pages </li></ul><ul><li>CPM: 8 € </li></ul>Media Product 4
  9. 9. <ul><li>Product: Homepage Block </li></ul><ul><li>Format: Full Screen Static Banner </li></ul><ul><li>Visibility: Start Page </li></ul><ul><li>CPM: 60 € </li></ul>Media Product 5
  10. 10. <ul><li>Product: In-Game Sponsorships / Contests with Sweepstakes </li></ul><ul><li>Format: tbd. </li></ul><ul><li>Visibility: Games Pages </li></ul><ul><li>CPM: tbd </li></ul>Media Product 6

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