Measuring Social Media Engagement
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Measuring Social Media Engagement

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Marketing Magazine's Engagement Marketing Presentation by David Alston in Toronto, November 24/09

Marketing Magazine's Engagement Marketing Presentation by David Alston in Toronto, November 24/09

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Measuring Social Media Engagement Measuring Social Media Engagement Presentation Transcript

  • MeasuringSocial Media
    Engagement
    @davidalston of @radian6
  • Social Mediais not a media.
  • Social Mediais a two-way communications channel.
  • Ideas
    Compliments
    Memes
    Complaints
    Crisis
    Influencers
    Competition
    Crowds
    Campaign
    Needs
  • The New Framework:
    The 5 C’s
  • Content
  • Community
  • Conversation
  • Collaboration
  • Connections
  • Social Media Maturity Model
    Measurement & Analysis
    Engagement
    Values
  • How do I measure it?
  • Share
    of Conversation
  • Share of Voice
  • Fan
    Mentions
  • Point of NeedLeads
  • Community
    Growth
  • Sentiment
    Score & Deltas
  • Total Twitter
    Followers
    Impressions
  • Engagements per Day
  • Influencer
    Mentions & RT’s
  • Types of Conversations
  • What’s are the results from
    listening & engaging?
  • Find & Build Communityon Passion
  • Propel Campaigns through Listening
  • Push leads into the Funnel
  • Track & Activate Advocates
  • Answer Questions In Your Field
  • Uncover ContenttheCommunity Needs
  • Find & Resolve
    Complaints
    2
  • Track Resonanceof Issues
  • Connect?
    Twitter.com/davidalston
    Linkedin.com/in/davidalston
    www.radian6.com
    david@radian6.com