Measuring Social Media Engagement

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Marketing Magazine's Engagement Marketing Presentation by David Alston in Toronto, November 24/09

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Measuring Social Media Engagement

  1. 1. MeasuringSocial Media <br />Engagement<br />@davidalston of @radian6<br />
  2. 2. Social Mediais not a media.<br />
  3. 3. Social Mediais a two-way communications channel.<br />
  4. 4. Ideas<br />Compliments<br />Memes<br />Complaints<br />Crisis<br />Influencers<br />Competition<br />Crowds<br />Campaign<br />Needs<br />
  5. 5. The New Framework:<br />The 5 C’s<br />
  6. 6. Content<br />
  7. 7. Community<br />
  8. 8. Conversation<br />
  9. 9. Collaboration<br />
  10. 10. Connections<br />
  11. 11. Social Media Maturity Model<br />Measurement & Analysis<br />Engagement<br />Values<br />
  12. 12. How do I measure it?<br />
  13. 13. Share <br />of Conversation<br />
  14. 14. Share of Voice<br />
  15. 15. Fan<br />Mentions<br />
  16. 16. Point of NeedLeads<br />
  17. 17. Community<br />Growth<br />
  18. 18. Sentiment<br />Score & Deltas<br />
  19. 19. Total Twitter<br />Followers<br />Impressions<br />
  20. 20. Engagements per Day<br />
  21. 21. Influencer<br />Mentions & RT’s<br />
  22. 22. Types of Conversations<br />
  23. 23. What’s are the results from<br />listening & engaging? <br />
  24. 24. Find & Build Communityon Passion<br />
  25. 25. Propel Campaigns through Listening<br />
  26. 26. Push leads into the Funnel<br />
  27. 27. Track & Activate Advocates<br />
  28. 28. Answer Questions In Your Field<br />
  29. 29. Uncover ContenttheCommunity Needs<br />
  30. 30. Find & Resolve<br />Complaints<br />2<br />
  31. 31. Track Resonanceof Issues<br />
  32. 32. Connect?<br />Twitter.com/davidalston<br />Linkedin.com/in/davidalston<br />www.radian6.com<br />david@radian6.com<br />

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