Measuring social media

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slides on measuring social media - David Alston- Radian6.com

@davidalston

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  • this is what I mean, when I tell people who ask for ROI, that new measurement tools are needed for social media. Some very good indicators are listed here.
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Measuring social media

  1. 1. Measuring <br />Social Media.<br />@davidalston of @radian6<br />
  2. 2. Social Mediais not a media.<br />
  3. 3. Social Mediais a two-way communications channel.<br />
  4. 4. What can I measure?<br />
  5. 5. Ideas<br />Compliments<br />Memes<br />Complaints<br />Crisis<br />Influencers<br />Competition<br />Crowds<br />Campaign<br />Needs<br />
  6. 6. In what framework<br />am I measuring?<br />
  7. 7. The 5 C’s<br />
  8. 8. Content<br />
  9. 9. Community<br />
  10. 10. Conversation<br />
  11. 11. Collaboration<br />
  12. 12. Connections<br />
  13. 13. OK, getting more specific,<br />what can I measure?<br />
  14. 14. Share ofConversation<br />
  15. 15. Share of Voice<br />
  16. 16. Fan<br />Mentions<br />
  17. 17. Point of NeedLeads<br />
  18. 18. Customer Service Conversions<br />
  19. 19. Sentiment<br />
  20. 20. Conversations<br />that Convert<br />
  21. 21. Engagements per Day<br />
  22. 22. Influencer<br />Mentions & RT’s<br />
  23. 23. Types of Conversations<br />
  24. 24. Connect?<br />More info:<br />Radian6.com<br />@davidalston<br />

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