Customers 1st Presentation

Answeringthe Social Phone.
@davidalston of @radian6

Social PhoneEtiquette

Ideas
Compliments
Memes
Complaints
Crisis
Influencers
Competition
Crowds
Campaign
Needs

The New Framework:
The 5 C’s

Content

Community

Conversation

Collaboration

Connections

OK, let’s get practical.

Find & Resolve
Complaints
2

Track Resonanceof Issues

Push leads into the Funnel

Propel Campaigns through Listening

Find & Build Communityon Passion

Tag & Share
Testimonials
2

Track & Activate Advocates

Answer Questions In Your Field

Uncover ContenttheCommunity Needs

Measure your Engagement Efforts

What’s gonna stop you?

Policies

culture

Bureaucracy

Momentum

Window
Dressing

Lack of Top Level Support

Lack of a Plan

Disbelief &
Misinformation

Lack of resources

It won’t happen over night.

Find your
path, and get
startednow.

But most of all,
Have fun 

Let’s connect.

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by David Alston on Nov 04, 2009