• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Social Media Summit Canada Presentation

on

  • 2,911 views

Why and What when it comes to social media listening and engaging.

Why and What when it comes to social media listening and engaging.

Statistics

Views

Total Views
2,911
Views on SlideShare
2,896
Embed Views
15

Actions

Likes
1
Downloads
14
Comments
0

1 Embed 15

http://www.slideshare.net 15

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Summit Canada Presentation Social Media Summit Canada Presentation Presentation Transcript

    • I love stories. @davidalston
    • Brand is the sum of all conversations
    • Google is your homepage.
    • Your customers already “signed you up” in social media
    • Why aren’t you answering the social phone?
    • Return On Investment. Return On Ignoring.
    • Marketers are farmers.
    • Ears and Eyeballs. Hearts and Minds.
    • Traditional media best as a “remarkable ideas” seeder.
    • What’s my brand wearing today?
    • Are you “dominating the hive?”
    • Listening to the point of need like a clothing store sales clerk.
    • So when I eventually pop up into your cloud.
    • The power of thank you & discovering fans.
    • Huh? What’s a Twebinar?
    • FYI, do you know a rockstar?
    • Dave, the rapping flight attendant.
    • ROI of when the community steps in.
    • The unexpected headache.
    • So did it stick?
    • Yes, a 17 footer or larger.
    • But I want that burger.
    • Needing the General & the army.
    • Putting “relations” back in PR and CRM
    • You’ve gotta have hustle.
    • Do you want to measure the “social” or the “media”?
    • Listen. Respond. Participate. Share. Contribute.
    • Connect. @davidalston @radian6 www.slideshare.net/davidalston