I love stories. @davidalston

Brand is the sum of all conversations

Google is your homepage.

Your customers already “signed you up” in social media

Why aren’t you answering the social phone?

Return On Investment. Return On Ignoring.

Marketers are farmers.

Ears and Eyeballs. Hearts and Minds.

Traditional media best as a “remarkable ideas” seeder.

What’s my brand wearing today?

Are you “dominating the hive?”

Listening to the point of need like a clothing store sales clerk.

So when I eventually pop up into your cloud.

The power of thank you & discovering fans.

Huh? What’s a Twebinar?

FYI, do you know a rockstar?

Dave, the rapping flight attendant.

ROI of when the community steps in.

The unexpected headache.

So did it stick?

Yes, a 17 footer or larger.

But I want that burger.

Needing the General & the army.

Putting “relations” back in PR and CRM

You’ve gotta have hustle.

Do you want to measure the “social” or the “media”?

Listen. Respond. Participate. Share. Contribute.

Connect. @davidalston @radian6 www.slideshare.net/davidalston