Executive Social Marketing Bootcamp

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Executive Social Marketing Bootcamp

  1. •Contributing value through Contributing content creation, helping customers achieve their goals Level 5 •Telling your own story Sharing Level •Sharing your brand’s passion & Measurement & Analysis 4 personality Authenticit Transparen y cy •participating in conversations that Participating your customers are interested in Accessibilit Responsive (broader than your brand) Level 3 y/Participa - ness tion Engagement •Answering the “social phone” Responding •Responding to customers online; Values The Top 10 Level 2 helping/support Conversations -To listen for -How to respond •Monitoring & analysis Listening •Listening broader than your brand Level 1 (ex: point of need)
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  17. Conversation? @davidalston @radian6

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