Your SlideShare is downloading. ×

Executive Social Marketing Bootcamp

8,713
views

Published on

Published in: Business, Career

3 Comments
68 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,713
On Slideshare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
520
Comments
3
Likes
68
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. •Contributing value through Contributing content creation, helping customers achieve their goals Level 5 •Telling your own story Sharing Level •Sharing your brand’s passion & Measurement & Analysis 4 personality Authenticit Transparen y cy •participating in conversations that Participating your customers are interested in Accessibilit Responsive (broader than your brand) Level 3 y/Participa - ness tion Engagement •Answering the “social phone” Responding •Responding to customers online; Values The Top 10 Level 2 helping/support Conversations -To listen for -How to respond •Monitoring & analysis Listening •Listening broader than your brand Level 1 (ex: point of need)
  • 2. 2
  • 3. 2
  • 4. 2
  • 5. 18
  • 6. 2
  • 7. 2
  • 8. 2
  • 9. 2
  • 10. 2
  • 11. 2
  • 12. 2
  • 13. 2
  • 14. 2
  • 15. 2
  • 16. 2
  • 17. Conversation? @davidalston @radian6

×