Web Communities With RelationSys And D2C

Building Better Web Communities Some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future Alex Ang – RelationSys Technologies David Terrar – D2C and WordFrame

Charles Darwin – natural selection “ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.” Richard Dawkins

Recommended reading http://www.throwingsheep.com/ “ Networked Web 2.0 tools and technologies are making a profound impact on every aspect of our lives as social networking changes forms of entertainment in our personal lives and business models in the workplace.” John Chambers, Chairman and CEO, Cisco “ Web 2.0 social networking has far-reaching consequences for corporate executives managing relationships with customers, employees and business partners.” Henning Kagermann, Chairman and CEO, SAP

From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://blogs.zdnet.com/collaboration/?p=315

Shift Happens, the movie, Karl Fisch http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html

survey was conducted on 17,000 internet users in 29 countries and was completed in March 2008 USA – 100m, China – 61m, UK – 17.8m, France – 12.8m Total – 475m

What is Social Media? people having conversations online

Social Media is Global and mainstream

184m Bloggers

73% of active online users have read a blog

45% have started a blog

57% have joined a social network

55% have uploaded photos

83% have watched video clips

39% subscribe to an RSS feed

In 2008, if you’re not on a social networking site, you’re not on the Internet . It’s as true for advertisers as it is for consumers. Social networking is the ultimate manifestation of user generated content, and as such, holds more potential for growth than any other form of content on the Web today. User Generated Content (UGC) and Social Networks are transforming the media ecosystem . IAB Platform Status Report: User Generated Content, Social Media, and Advertising An Overview - April 2008

New Marketing Meatball Sundae: Is Your Marketing out of Sync? – Seth Godin

Launch and learn Focus groups Community support Customer support Small overhead = low risk Large overhead = stability Innovation a major expense Advertising a major expense Stories Features Fashion Market share Fads Long product cycles Product line limited by imagination Product line limited by factory Permission Spam Permeability between consumers and makers Barrier between consumers and makers Consumer-to-consumer communication Marketing-to-consumer communication Emphasis o vertical success (niches) Emphasis on horizontal success (hits) Countless online retail outlets Limited physical retail outlets Countless media outlets Limited number of media outlets New Marketing Old Marketing

The Cluetrain Manifesto There's a new conversation between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures. Or you can join the conversation.

Social Media is Counter-intuitive Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation Communications Media Social Media

www.aiim.org/enterprise20

441 respondents, 80+ pages, 70+ charts/figures Released Q1 2008

What Technologies Fall into Your Definition of an Enterprise 2.0 Platform?

Age Doesn’t Matter (as Much as You Think)

Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge

Participation Inequality Jakob Nielsen’s 1-9-90 rule Diagram courtesy of http://www.useit.com/alertbox/participation_inequality.html

Building a community S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources

Continuous Corporate Dialogue

What does D2C do?

Business consulting

Web strategy

Enterprise 2.0 advice and solutions

Website design

Web publishing

Building better web communities

Web 2.0 University™

“ think Business , not Technology ”

What does RelationSys do?

Corporate Social communities

RSS expertise, products and services

Training

Implementation

Managed Services

Discussion http://ccd.relationsys.com/ysociety / Here and now, but let’s carry on online:

References

Shift Happens, the movie, Karl Fisch, Arapahoe High School, Littleton, Colorado - http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html

Shift Happens, the slides http://www.slideshare.net/jbrenman/shift-happens-33834

Universal McCann survey - http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

What The F**K is Social Media? - http://www.slideshare.net/mzkagan/what-the-fk-social-media?src=embed

IAB Platform Status Report: User Generated Content, Social Media, and Advertising, April 2008 - http://www.iab.net/media/file/2008_ugc_platform.pdf

Nielsen “Trust in Advertising” report, October 2008 - http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdf

Seth Godin, Meatball Sundae – http://www.amazon.co.uk/Meatball-Sundae-Seth-Godin/dp/074992831X/ref=sr_1_2?ie=UTF8&s=books&qid=1215492000&sr=1-2 , http://sethgodin.typepad.com/

The Cluetrain Manifesto - http://www.cluetrain.com/

ICAEW online networks – http://www.ion.icaew.com

Andrew McAfee – enterprise 2.0 definition http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_version_20/

AIIM Market IQ - Enterprise 2.0: Agile, Emergent, and Integrated http://www.aiim.org/ResourceCenter/Research/MarketIQ/Article.aspx?ID=34464

These slides on Slideshare: http:// www.slideshare.net/david_terrar /

Contact details David Terrar CEO – D2C Limited and Executive Director - ITBrix / WordFrame p: +44 (0)1727 866309 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com Alex Ang CEO – RelationSys Technologies Limited p: +44 (0)20 8788 6464 (direct) m: +44 (0)7958 394787 e: [email_address] w: www.relationsys.co.uk skype: alexang33