The Future of Collaboration - setting the scene


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My introduction/setting the scene presentation explaining what Social Business is at "the Future of Collaboration - How Cloud, Social and Mobile combine to transform business" event. The EuroCloud UK April meeting at Baker Tilly's offices at 25 Farringdon Street London.

It's not the Muhammad Yunus form of social enterprise/business
Defining Social Business
Cloud, Social and Mobile - 3 simultaneous disruptions that create digital disruption
Explaining the key social business platform players
Giving examples of companies doing it properly
It's about cultural change and a new way of doing business (not just technology)
Suggested reading

Published in: Leadership & Management
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The Future of Collaboration - setting the scene

  1. 1. The Future of Collaboration How Cloud, Social and Mobile combine to transform business David Terrar | Agile Elephant | EuroCloud UK| 10 April 2014
  2. 2. Agenda Setting the scene David Terrar, Founder & CXO, Agile Elephant The Future of Work Performance Jon Mell, Social Leader, IBM UK Applying the McKinsey 7S Model, where S means "Social" Alan Patrick, Founder & CXO, Agile Elephant Connecting social to where the work is done David Moore, VP and Chief Solutions Architect, SAP The importance of building community and a culture of sharing Simon Levene, Senior Strategy Consultant, Jive Software Employee Engagement - the new heart of social business and collaboration Janet Parkinson, Founder & CXO, Agile Elephant Cultural impact of moving from legacy collaboration to Cloud/Social/Mobile Chris Boorman, CMO, Huddle Announcing the EuroCloud 2014 Awards Programme Lindsay Smith, Secretary General, EuroCloud UK Panel Session – Q&A Moderated by David Terrar
  3. 3. What is Social Business? “The deep integration of social media and social integration in to the organisation to drive business impact.” Altimeter Group “Social business is the ability for an ORGANIZATION to use its communities to improve its performance.” Socius
  4. 4. Moore’s Law
  5. 5. 2004 2005 2006 2007 2010 2010 2011
  6. 6. 2007 2010 "1.7 billion touch-screen devices shipped in 2012." - IDC
  7. 7.
  8. 8. • Consumerization of IT • Big Data
  9. 9. How can Social Technologies help? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
  10. 10.
  11. 11. Books  Enterprise 2.0 – Andrew McAfee  Groundswell – Charlene Li, Josh Bernoff  Social Business By Design – Dion Hinchcliffe, Peter Kim  The Connected Company – Dave Gray  Culture Shock – Will McInnes  The Shift: The Future of Work is Already Here – Lynda Gratton
  12. 12. References and Resources • • • • • • • • • • e2conf.html • • • studies-and-roundtables • • • •
  13. 13. David Terrar Agile Elephant | techUK | EuroCloud UK p: +44 (0)1727 866309 m: +44 (0)7715 159423 e: w: skype: david_terrar twitter: @DT linkedin: blog:
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