All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune
Things happen fairly slowly you know. They do. These waves of technology, you can see them way before they happen, and you have to chose wisely which ones you're going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years. Steve Jobs, Fortune, 17 March 2008
Cluetrain Manifesto April 1999 95 Theses 1. Markets are conversations.
Meatball Sundae: Is Your Marketing Out of Sync?
"the fundamental interconnectedness of all things"
Listen to all your bad press and bad blog PR and consumer dissatisfaction and falling stock price and to the failure of your low-price strategy and use that blog to admit that you have a problem. Then show us how you are going to improve quality and let us help. Make better computers and hire customer service people who serve customers.
What are you looking for? Influence Sentiment Volume
Can you take a DIY Approach? Getting started Google Alerts Twitter Search Google Reader Netvibes Tweetdeck Hootsuite
Can you take a DIY Approach? Free tools Twitterfall Google Blog Search Blogpulse BoardTracker Boardreader Google Discussions Quarkbase Socialmention Samepoint HowSociable Topsy Klout Twittergrader Trendestics
Are there any wiki resources? http://wiki.kenburbary.com/social-meda-monitoring-wiki
Are there any wiki resources? http:// measurementcamp.wikidot.com /tools-for-measurement
Are there any wiki resources? http:// www.thenewpr.com/wiki/pmwiki.php?pagename = SocialMediaMeasurement.HomePage