Your SlideShare is downloading. ×
Social media monitoring - from diy to mission control
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media monitoring - from diy to mission control

2,175
views

Published on

Presentation from Fresh Business Thinking LIVE! Tuesday 15th November 2011 at Old Billingsgate

Presentation from Fresh Business Thinking LIVE! Tuesday 15th November 2011 at Old Billingsgate

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,175
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Monitoring – from DIY to Mission Control David Terrar – D2C & Cloud Advocates at Fresh Business Thinking LIVE! Tuesday 15th November 2011 Old Billingsgate
  • 2. Steve Jobs - RIP
  • 3. All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune
  • 4. Things happen fairly slowly you know. They do. These waves of technology, you can see them way before they happen, and you have to chose wisely which ones you're going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years. Steve Jobs, Fortune, 17 March 2008
  • 5. Cluetrain Manifesto April 1999 95 Theses 1. Markets are conversations.
  • 6. Meatball Sundae: Is Your Marketing Out of Sync?
  • 7. "the fundamental interconnectedness of all things"
  • 8. What Would Google Do?
  • 9. Dell Hell Jeff Jarvis posts - Dell lies. Dell sucks on 21 June 2005
  • 10. Dear Mr. Dell Jeff’s advice to Michael Dell - 17 August 2005
  • 11. Dear Mr. Dell
    • Read blogs.
    • Talk with your consumers.
    • Blog.
    • Listen to all your bad press and bad blog PR and consumer dissatisfaction and falling stock price and to the failure of your low-price strategy and use that blog to admit that you have a problem. Then show us how you are going to improve quality and let us help. Make better computers and hire customer service people who serve customers.
    Jeff’s advice to Michael Dell - 17 August 2005
  • 12. Where are they now?
    • April 2006 - Technical support staff reach out to bloggers
    • July 2006 - Started a blog
    • February 2007 - Launch IdeaStorm
    • 2007 spent $150m to improve call centres
    • Changed measurement metrics from handling time to time to resolution
  • 13. Dell introduces the Social Media Listening Command Center December 2010 Round Rock, Texas
  • 14. Dell LCC results … and around $7m a year extra sales direct from Twitter
  • 15. Groundswell and Empowered Charlene Li Josh Bernoff Ted Schadler
  • 16. Social Media Maturity
  • 17. Monitoring and Measurement 'Not everything that can be counted counts, and not everything that counts can be counted.' - Albert Einstein
  • 18. Where do your customers hang out?
    • Blogs
    • Twitter
    • LinkedIn
    • Facebook
    • Forums
    • User Generated Content
    • …… they're talking about you
  • 19. What are you looking for? Influence Sentiment Volume
  • 20. Can you take a DIY Approach? Getting started Google Alerts Twitter Search Google Reader Netvibes Tweetdeck Hootsuite
  • 21. Can you take a DIY Approach? Free tools Twitterfall Google Blog Search Blogpulse BoardTracker Boardreader Google Discussions Quarkbase Socialmention Samepoint HowSociable Topsy Klout Twittergrader Trendestics
  • 22. Are there any wiki resources? http://wiki.kenburbary.com/social-meda-monitoring-wiki
  • 23. Are there any wiki resources? http:// measurementcamp.wikidot.com /tools-for-measurement
  • 24. Are there any wiki resources? http:// www.thenewpr.com/wiki/pmwiki.php?pagename = SocialMediaMeasurement.HomePage
  • 25. http:// attentio.com /
  • 26. http:// www.brandseye.com /
  • 27. http:// www.buzzcapture.com /
  • 28. http:// www.brandwatch.com /
  • 29. http:// reputation.distilled.co.uk /
  • 30. http:// www.trackur.com /
  • 31. http:// www.marketsentinel.com /
  • 32. http://www.radian6.com/
  • 33. In conclusion
    • Social Media isn't going away
    • Fear of your own Dell Hell?
    • Markets are conversations - get engaged!
    • Take a low cost DIY approach to learn
    • Then get smart and invest in your version of a Mission Control centre
  • 34. References http://www.amazon.co.uk/All-About-Steve-Fortune-ebook/dp/B005CRQ29E/ref=sr_1_11?s=books&ie=UTF8&qid=1321250555&sr=1-11 http://www.cluetrain.com/book/95-theses.html http://www.amazon.co.uk/Meatball-Sundae-Marketing-Transforming-Business/dp/0749929480/ref=tmm_pap_title_0?ie=UTF8&qid=1321257880&sr=1-3-catcorr http://en.wikipedia.org/wiki/Dirk_Gently http://www.amazon.co.uk/What-Would-Google-Jeff-Jarvis/dp/0062063359/ref=sr_1_1?ie=UTF8&qid=1321257841&sr=8-1 http://www.buzzmachine.com/archives/2005_06_21.html#009911 http://www.buzzmachine.com/2005/08/17/dear-mr-dell/ https://qs.ketchum.com/browse?p=198 http://groundswelldiscussion.com/groundswell/awards2011/detail.php?id=699 https://qs.ketchum.com/browse?p=201 http://www.amazon.co.uk/Groundswell-Expanded-Revised-Transformed-Technologies/dp/1422161986/ref=sr_1_1?ie=UTF8&qid=1321262207&sr=8-1 http://www.amazon.co.uk/Empowered-Employees-Energize-Customers-Transform/dp/1422155633/ref=pd_bxgy_b_img_b http://forrester.typepad.com/groundswell/2011/06/where-is-your-company-on-the-social-maturity-scale.html http://www.brainyquote.com/quotes/quotes/a/alberteins100201.html http://wiki.kenburbary.com/social-meda-monitoring-wiki http://measurementcamp.wikidot.com/tools-for-measurement http://www.thenewpr.com/wiki/pmwiki.php?pagename=SocialMediaMeasurement.HomePage http://attentio.com/ http://www.brandseye.com/ http://www.buzzcapture.com/ http://www.brandwatch.com/ http://reputation.distilled.co.uk/ http://www.trackur.com/ http://www.marketsentinel.com/ http://www.radian6.com/ These links for reference only Not for reading
  • 35. Contact details David Terrar D2C & Cloud Advocates p: +44 (0)1727 866309 m: +44 (0)7715 159423 e: [email_address] or [email_address] w: www.d2c.org.uk and cloudadvocates.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com