Social Media in the Enterprise


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My take on Social Media and enterprise 2.0 tool in the Enterprise, as well as an explanation of the 2.0 Adoption Council for the #smie event at London Social Media Week 2010 - 2 February at Cass Business School, London

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  • The business case for corporate social networks. Use of enterprise 2.0 or social media in business internally and externally. Case studies and suggested approaches to building the business case.
  • Social Media in the Enterprise

    1. 1. Social Media in the Enterprise enterprise 2.0, social media for business, internally & externally, case studies and the 2.0 Adoption Council David Terrar - @DT – D2C and WordFrame Social Media Week – February 2 nd Cass Business School
    2. 2. Charles Darwin – natural selection “ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.” Richard Dawkins
    3. 3. The Map of Opportunity <ul><li>Creating new rapid growth online products powered by: </li></ul><ul><li>Peer Production </li></ul><ul><li>Jakob’s Law </li></ul><ul><li>The Long Tail </li></ul><ul><li>Blue Ocean </li></ul><ul><li>Network effects </li></ul><ul><li>Reinventing the customer relationship to drive revenue: </li></ul><ul><li>Customer Communities </li></ul><ul><li>Customer Self-Service </li></ul><ul><li>Marketing 2.0 </li></ul><ul><li>Driving costs down through less expensive, better 2.0 solutions: </li></ul><ul><ul><li>Lightweight IT/SOA </li></ul></ul><ul><ul><li>Enterprise mashups </li></ul></ul><ul><ul><li>Expertise Location </li></ul></ul><ul><ul><li>Knowledge Retention </li></ul></ul><ul><li>Improving productivity and access to value: </li></ul><ul><ul><li>Enterprise 2.0 </li></ul></ul><ul><ul><li>Open APIs </li></ul></ul><ul><ul><li>Crowdsourcing </li></ul></ul><ul><ul><li>Prediction </li></ul></ul><ul><ul><li>Markets </li></ul></ul><ul><li>Business Remodeling and Restructuring </li></ul><ul><ul><li>BPM 2.0 </li></ul></ul><ul><ul><li>Employee Communities </li></ul></ul><ul><ul><li>Cloudsourcing </li></ul></ul><ul><ul><li>Pull Systems </li></ul></ul><ul><li>Change Management </li></ul><ul><ul><li>Transformation Communities </li></ul></ul><ul><ul><li>2.0 Education </li></ul></ul><ul><ul><li>Capability Acquisition </li></ul></ul><ul><li>Fostering Innovation </li></ul><ul><ul><li>Internal Innovation Markets </li></ul></ul><ul><ul><li>Open innovation </li></ul></ul><ul><ul><li>Database of Intentions </li></ul></ul><ul><li>Leveraging Innovation </li></ul><ul><ul><li>Product Incubators </li></ul></ul><ul><ul><li>Open Supply Chains </li></ul></ul><ul><ul><li>Product Development 2.0 </li></ul></ul><ul><ul><li>Some Rights Reserved </li></ul></ul>Innovation Transformation Cost Reduction Growth Current Business State
    4. 4. Hierarchy vs. Networks
    5. 5. Is Enterprise 2.0 still in the chasm?
    6. 6. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
    7. 7. Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
    8. 8. Swiss Re <ul><li>Break down silos, increase interaction </li></ul><ul><li>Online Jam session, senior exec sponsorship </li></ul><ul><li>Pilot for 1,300 users </li></ul><ul><li>Now 347 groups collaborating </li></ul><ul><li>Available to all 11,500 emplyees, 55% have logged in at least once </li></ul>&quot;None of us is as smart as all of us&quot;
    9. 9. From Command and Control to Teamwork and Collaboration
    10. 10. Wachovia Office 2.0 Conference 2008 SF Pete Fields - Leads Enterprise 2.0 Business Strategy for Wachovia
    11. 11. ICAEW online community
    12. 12. 2.0 Adoption Council
    13. 13. Sample Council Members
    14. 14. 150+ Council Members <ul><li>Alcatel-Lucent </li></ul><ul><li>Alcoa </li></ul><ul><li>Allstate </li></ul><ul><li>Alstom Power </li></ul><ul><li>AMD </li></ul><ul><li>AREVA </li></ul><ul><li>Booz Allen Hamilton </li></ul><ul><li>CapitalOne </li></ul><ul><li>Cardiff University (UK) </li></ul><ul><li>Chubb </li></ul><ul><li>Cisco </li></ul><ul><li>Compagnie de Saint Gobain </li></ul><ul><li>Compuware </li></ul><ul><li>Corning </li></ul><ul><li>Covidien </li></ul><ul><li>CSC </li></ul><ul><li>Deloitte </li></ul><ul><li>Disney </li></ul><ul><li>Electronic Arts </li></ul><ul><li>Eli Lilly </li></ul><ul><li>EMC Corp </li></ul><ul><li>European Central Bank </li></ul><ul><li>European Commission </li></ul><ul><li>Nokia </li></ul><ul><li>Penn State University </li></ul><ul><li>Pitney Bowes </li></ul><ul><li>PR Newswire </li></ul><ul><li>Pratt & Whitney </li></ul><ul><li>Rocketdyne </li></ul><ul><li>PricewaterhouseCoopers </li></ul><ul><li>Procter & Gamble </li></ul><ul><li>Raytheon </li></ul><ul><li>SAP </li></ul><ul><li>Schlumberger </li></ul><ul><li>Seagate </li></ul><ul><li>SK Telecom </li></ul><ul><li>State of Maryland </li></ul><ul><li>Sun Microsystems (Oracle) </li></ul><ul><li>Swedish Armed Forces </li></ul><ul><li>Texas Instruments </li></ul><ul><li>The Washington Post </li></ul><ul><li>United Business Media </li></ul><ul><li>Wipro </li></ul><ul><li>Wells Fargo </li></ul>GDF Suez General Motors General Mills GlaxoSmithKline Hatch Associates Hewlett-Packard HSBC Humana IBM Intel Corporation International Paper Johnson and Johnson Juniper Networks Lockheed Martin Lowe's Companies Lyonnaise des Eux/Suez Environment Massachusetts Institute of Technology McDonald's McKinsey & Company Medtronic, Inc. Merck MetLife NASA/SAIC
    15. 15. Benefits of Council Membership <ul><li>Peer-to-peer sharing </li></ul><ul><ul><li>State-of-the-Art platforms </li></ul></ul><ul><ul><li>Conference Calls </li></ul></ul><ul><ul><li>Meetings </li></ul></ul><ul><li>Thought Leadership </li></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Publicity </li></ul></ul><ul><li>Recognition </li></ul><ul><li>Access to vendors/gurus </li></ul><ul><li>Research </li></ul><ul><li>SWAG ! :-) </li></ul>
    16. 16. 2.0 Adoption Council <ul><li>Strategic partnership with SAP announced today: </li></ul><ul><ul><li>Community sponsorship </li></ul></ul><ul><ul><li>Business Research </li></ul></ul><ul><ul><li>Access to their 12Sprints Solution </li></ul></ul><ul><li>New members wanted </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    17. 17. Key take away from Lockheed Martin E2.0 Conference 2008 Boston Christopher Keohane, Unity Product Owner Shawn Dahlen, Unity Program Manager
    18. 18. Conclusions <ul><li>Over a hundred case studies in the affirmative, though most are large enterprise </li></ul><ul><li>Successful roll-outs at SME/SMBs, Fortune 500, and Global 2000 </li></ul><ul><li>Forrester has declared the existence of an Enterprise 2.0 industry that will be $4.3Bln by 2013 </li></ul><ul><li>Monitor external channels and your brand/reputation </li></ul><ul><li>“ Wisdom of Crowds”, collaboration, community </li></ul><ul><li>2.0 Adoption Council – join the community </li></ul><ul><li>Focus on business process not technology </li></ul><ul><li>“ Think Big, Start Small, Move Fast” (Lockheed Martin) </li></ul>
    19. 19. References <ul><li>http:// / </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    20. 20. Contact details David Terrar CEO – D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: and skype: david_terrar twitter: DT linkedin: blog:
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