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It's More than Cloud - Digital Disruption - your business model is under threat! - EuroCloud UK discuss the latest on cloud computing - SAP UKI User Group 2013
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It's More than Cloud - Digital Disruption - your business model is under threat! - EuroCloud UK discuss the latest on cloud computing - SAP UKI User Group 2013

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My #UKISUG13 presentation on Tuesday 26th November 2103 in the Cloud stream: …

My #UKISUG13 presentation on Tuesday 26th November 2103 in the Cloud stream:
- Rethink the way you look at Cloud
- Simplify the Cloud message for your colleagues
- Go back to your company, look at your plans for innovation and put your foot on the accelerator

Contents:
A bit of a history lesson: back to basics to explain where we are and why it’s so exciting
It’s more than Cloud: “The Big Shift” , “Digital Disruption” , “Third Wave of IT”
Standards, compliance, and EU strategy
Data security after PRISM
What about the other big players?
Where next?

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  • Why is this more simple? Well there’s a lot less stuff you own and manage! You have tools and platforms to support app development.
  • Examples include:- Move three-tier application from on-premises to cloudAn organization (customer) moves a three-tier application from an on-premises datacentre to a cloud infrastructure provider that will run the application off-premises.A three-tier application consists of the frontend web server, back-end database, and middle-tier business logic that services data requests between the user and the database.The data associated with the application is sensitive and confidential and it is necessary to assure its integrity.
  • Real time – just social media or across the whole net.
  • Transcript

    • 1. EuroCloud UK discuss the latest on Cloud Computing David Terrar | D2C | EuroCloud | techUK| Cloud Industry Forum @DT on Twitter, BizTwoZero.com, www.d2c.org.uk
    • 2. Agenda • A bit of a history lesson:  back to basics to explain where we are and why it’s so exciting • It’s more than Cloud:  “The Big Shift” , “Digital Disruption” , “Third Wave of IT” • • • • Standards, compliance, and EU strategy Data security after PRISM What about the other big players? Where next?
    • 3. World Wide Web – 20 years old • Tim Berners-Lee invented the web at CERN - March 1989 • First website - http://info.cern.ch – 6 August 1991 • CERN statement World Wide Web technology available on a royalty free basis - 30 April 1993 • Mid to late 90s – the web gets commercial • Google founded 1998 • 1999 to 2001 – the dot-com boom and bust – web 1.0 • 2002 to now – the web gets interactive – web 2.0 and beyond
    • 4. Moore’s Law
    • 5. "the fundamental interconnectedness of all things"
    • 6. 2005 2006 2004 2011 2007 2010 2010
    • 7. 2007 2010 "1.7 billion touch-screen devices shipped in 2012." - IDC
    • 8. http://www.youtube.com/watch?v=aXV-yaFmQNk
    • 9. What is Cloud Computing? do more with less and do it better
    • 10. Everybody’s business model is under threat Gartner Magic Quadrant for Cloud Infrastructure as a Service
    • 11. Why cloud? • • • • • • • • • Lower costs – pay as you go vs. capex More flexible – scale up, scale down 24/7 access – anytime, anywhere, PC, tablet and smart phone Faster deployment – faster time to benefit Innovation for strategic advantage Less IT headaches Richer user experience Facilitates collaboration Availability and security
    • 12. Why Cloud? do more with less and do it better
    • 13. Major shifts in 21st Century Tech • Consumerization of IT • Big Data
    • 14. What next? • • • • • • • Barrier to entry for start-ups has never been lower Heading towards Everything as a Service Internet of Things 3D printing Nanotechnology Rate of change is getting faster What will happen in the next 5 years?
    • 15. Transition to IT as a Service implications? “For a few applications you may need to run your own infrastructure. For most you will be able to pool, in the fashion of shared services. But increasingly we will all be drawn to the benefits of scale of the public cloud. Lower cost, higher reliability, and one day more control.” - Government Chief Information Officer 250913 24
    • 16. Delivering IT as a Service Serving the Customer Apps Apps Serving the Enterprise New Enterprise Apps SaaS Apps Application Platform Cloud Infrastructure Infrastructure Renters
    • 17. What’s happening in the Enterprise environment Computing Apps Public Cloud Apps Computing Interaction Apps Devices Desktop Is Being Pulled Apart by the Cloud Forces Private Cloud
    • 18. Selected Cloud computing standards initiatives • Open Grid Forum (OGF) * • The Open Group • Cloud Computing Interoperability Forum (CCIF) • European Network and Information Security Agency (ENISA) • Distributed Management Task Force (DMTF) • ISO/IEC JTC1 SC7 System and Software Engineering • Cloud Security Alliance (CSA) • ISO/IEC JTC1 SC27 Security • ETSI TC Cloud/CSC * • ISO/IEC JTC1 SC38 WG3 Cloud * • Org for Advancement of Structured Information Standards (OASIS) * • Object Management Group (OMG) • Storage Networking Industry Association (SNIA) • ITU-T Focus Group on Cloud Computing • Institute of Electrical & Electronic Engineers Standards Association * • China Electronics Standardization Institute (CESI) • Cloud Industry Forum (CIF) * • Cloud Computing Forum (CCF - Korea) • OSGi Alliance • Korea Cloud Service Assn (KCSA) • Open Data Center Alliance(ODCA) * • Japan Cloud Consortium http://www.nist.gov/customcf/get_pdf.cfm?pub_id=909024
    • 19. The truth about Standards! http://xkcd.com/927/
    • 20. Emerging Cloud Standards of Note • ISO/ITU SC/38 • OASIS  Reference Architecture  Vocabulary • ISO • SNIA  27017 Information Security for Cloud  20000 IT Service Management • NIST  Original Definitions  SAJACC 250913  CAMP  TOSCA  CMDI (ISO 17826:2012) • OGF  OCCI • DMTF  OVF http://cloud-standards.org 29
    • 21. Industry Codes of Practice STAR Audit • A seal of approval for SaaS • Code of Practice • Self certified, independently • 1 to 5 Star levels assured • Audit certification covers:  terms of service • Demonstrating:  Transparency  Accountability and  Capability www.cloudindustryforum.org 250913  data security  data protection  contract terms, and  interoperability www.saas-audit.de/en/507/overview/ 30
    • 22. European Cloud Strategy • Announced September 2012, VP Neelie Kroes, DG Connect. Aiming to deliver in Q4 2013 • Three components:1. Cutting through the Jungle of Standards, ETSI Cloud Standards Coordination and ENISA 2. Safe and Fair Contract Terms 3. European Cloud Partnership • Key players:• • Ken Ducatel (Standards & Certification) Dirk Van Rooy (ECP) https://ec.europa.eu/digital-agenda/en/european-cloud-computing-strategy
    • 23. Working Group Structure
    • 24. Cutting through the Standards Jungle • Three workgroups:1. Roles & Responsibilities (Influenced by ISO/ITU Standards in Committee Draft) – Complete 2. Use Cases; 108 Examples for use in Public Sector. Selection used for evaluation. • E.g. Cloud Bursting, Changing Cloud Vendor; 3. Mapping of Selected examples to Existing and Near future Standards. Including Security and Privacy, Service Level Agreements, etc.. Work in progress. • Emphasis on mapping to existing standards, e.g. ISO 27001 & 20000; W3C; OASIS; DMTF, etc..
    • 25. ETSI Cloud Standards Coordination Deliverable 1. 2. 3. 4. INTRODUCTION DESCRIPTION OF THE METHODOLOGY USED ROLES AND USE CASES MAPPING CLOUD STANDARDS AND SPECIFICATIONS TO COMMON USE CASES 4.1 Service Level Agreement 4.1.1 General introduction 4.1.2 High Level Use Cases selected 4.1.3 Use Case #1: An Enterprise develops and provides an App on a Cloud service for their end users 4.1.4 Mapping of standards to selected use case 4.1.5 Concluding remarks 4.2 Interoperability 4.2.1 General introduction 4.2.2 Use case - “Cloud bursting scenario” 4.2.3 Data Portability Use Case - “Changing Cloud Vendor” 4.2.4 Concluding remarks 4.3 Security 4.3.1 General introduction 4.3.2 Context setting: Security and Clouds 4.3.3 Use case description and analysis 4.3.4 Standards Mapping 4.3.5 Concluding remarks 5. GLOBAL CLOUD STANDARDIZATION LANDSCAPE 6. CONCLUSIONS / RECOMMENDATIONS 7. REFERENCES ANNEX 1 FULL LIST OF STANDARDS AND SPECIFICATIONS ANNEX 2 LIST OF USE CASES 250913 • Interim report delivered in June • Work in progress on selected Use cases • Face to Face meeting Mid October, ETSI • Report Submission to Commission end October 34
    • 26. Safe and Fair Contract Terms Cloud Select Industry Group Certification (Led by ENISA) Codes of Practice Service Level Agreements • Looking for the required set of standards and codes of practice which would equip the Public Sector and other bodies to safely adopt Cloud. • Framework agreements proved challenging • Some definitional assistance from ISO/ITU Vocabulary?
    • 27. European Cloud Partnership • Two phases of activity:1. €10M FP7 R&D Initiative let in May to the Fraunhofer FOKUS consortium*. See Objective ICT-2013.11.3 High quality cloud computing environment for public sector needs, validated through a joint pre-commercial procurement (PCP) 2. European Cloud Partnership Steering Committee led by the President of Estonia and comprising representatives from Public Sector, Large and SME Industry. Kate Craig-Wood, Memset, the UK rep. *http://www.fokus.fraunhofer.de/en/fokus/publikationen/presse/mit teilungen/20130704_cloud_europe.html
    • 28. EU Data Protection Regulation • Data Protection Regulation (2014/15)      Mandatory legislation Harmonising EU data protection Aim to facilitate cross region business Privacy by Design Enshrine specific citizen rights: E.g. Right to be forgotten • Looked to be dead in June, but PRISM fixed that! • Legislation in European Parliament
    • 29. The verdict? • EU Data Protection – with Merkel behind it will likely happen • Standards are good, but trying to impose them won’t work • Let the market decide
    • 30. The Patriot Act & Data Security • • • • • • Is it anti-European? My data is in a US data centre – can the FBI access it? If I store my data in the UK, the FBI can’t access it? If I avoid US providers, no-one will see my data? The UK won’t hand my data over to the FBI? The draft EU Data Protection Regulation will stop the Patriot Act? • If governments can get my data wherever I am, I should stay out of cloud? • I’m not in cloud. I’m secure? http://www.comparethecloud.net/6179/patriot-actand-data-security/
    • 31. What about PRISM? • Is your data of interest to governmental agencies? • Evaluate your data and identify the really important information • Consider hybrid cloud where you keep your key data on premise and run everything else through public cloud • Consider private cloud where your data is held by someone you can investigate and trust • Consider encryption or tokenisation to protect your data • Check whether staff are using their own devices or public cloud accounts http://www.comparethecloud.net/7085/helpnsa-has-my-data/
    • 32. • Great pricing – 2-3 years pay back to standard Office license • Always on the latest Office versions on up to 5 devices • No capital investment – monthly/yearly pay as you go • Microsoft running exchange for you on their servers • No IT support required – from in house or external provider • Great support from people you can actually talk to • Some collaboration built in • Not perfect – confusing licencing options
    • 33. Microsoft
    • 34. Oracle Larry Ellison : “a cloud customer is economically more valuable to us over time.” “We are growing very fast in the cloud; especially the HCM cloud. We’re larger in SaaS than anyone else but Salesforce.com,” “One reason I was confident SAP HANA could never compete with Oracle was because of 12c.”
    • 35. Salesforce
    • 36. Salesforce
    • 37. Salesforce • Betting the farm on mobile • It’s all about the platform (+ APIs + ecosystem) • Focus on customer – sales + marketing - 1:1
    • 38. Gartner prediction The CMO is expected to spend more on technology than the CIO by 2017
    • 39. IBM CEO Study 88% of business leaders said getting closer to their customers was the top priority for realizing their strategy over the next 5 years www.ibm.com/services/us/en/c-suite/ceostudy2012/
    • 40. Social Media: CIO & CMO budget overlap • Reputation monitoring • Marketing & PR • Market research • Customer services & support • Sales & lead generation • Research & development • Management & collaboration Tools + Time + Content + Content + Content
    • 41. Social Media Channels ? Where does your target audience hang out? Go there and join the conversation!
    • 42. Getting Social • You need a Social Media Strategy • It needs to be fully integrated with your:  Business objectives  Marketing plan  Overall communications strategy
    • 43. Mobile Ready? - Responsive Web Design as well as Apps
    • 44. Where next? • Mobile first • Platforms win • Cloud integration (and APIs) • Systems of engagement • Real time analytics • Social Business – collaboration – connectivity
    • 45. References and photo sources • http://en.wikipedia.org/wiki/File:IBM_card_punch_029.JPG • http://en.wikipedia.org/wiki/File:Blue-punch-card-front-horiz.png • http://en.wikipedia.org/wiki/File:Apple_II_tranparent_800.png • http://www-03.ibm.com/ibm/history/exhibits/vintage/vintage_4506VV2236.html • http://upload.wikimedia.org/wikipedia/commons/f/f1/Ibm_pc_5150.jpg • http://www.youtube.com/watch?v=aXV-yaFmQNk • http://en.wikipedia.org/wiki/File:IPhone_2G_PSD_Mock.png • http://en.wikipedia.org/wiki/File:IPad_1_PSD_Mockup.png • http://secrets-of-self-sufficiency.com/how-to-install-a-plug-socket-outlet • http://www.gartner.com/technology/reprints.do?id=1-1IMDMZ5&ct=130819&st=sb • http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg • http://clearslide.com/view/mail?iID=UA7WEVJ8XPWPYSG62QW6 • http://www.nist.gov/customcf/get_pdf.cfm?pub_id=909024 • http://xkcd.com/927/ • http://cloud-standards.org • https://ec.europa.eu/digital-agenda/en/european-cloud-computing-strategy • http://www.fokus.fraunhofer.de/en/fokus/publikationen/presse/mitteilungen/20130704_cloud_europe.html • http://www.comparethecloud.net/6179/patriot-act-and-data-security/ • http://www.comparethecloud.net/7085/help-nsa-has-my-data/ • www.ibm.com/services/us/en/c-suite/ceostudy2012/ • http://mashable.com/2012/12/11/responsive-web-design/
    • 46. Contact details David Terrar D2C | EuroCloud | techUK | Cloud Industry Forum p: +44 (0)1727 866309 m: +44 (0)7715 159423 e: dt@d2c.org.uk w: www.d2c.org.uk skype: david_terrar twitter: http://twittter.com/DT @DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com

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