Chairman’s Introduction David Terrar – D2C and WordFrame

Objectives Gain perspective through the keynote address and the state of the industry session Extend your personal cloud computing knowledge Learn from real case studies on best practice integration of cloud technologies and the effect they could have on your organization Discover why cloud computing is perfect for SMB’s Find out the what the key security issues and weaknesses are in cloud computing Discuss emergent trends in the industry and take a look into the "future in the sky" Discover and evaluate products and services Get the scoop on the latest products, meet with clients and drum up new business with valuable leads Meet some of the best known cloud computing professionals in person and exchange your experiences

Gain perspective through the keynote address and the state of the industry session

Extend your personal cloud computing knowledge

Learn from real case studies on best practice integration of cloud technologies and the effect they could have on your organization

Discover why cloud computing is perfect for SMB’s

Find out the what the key security issues and weaknesses are in cloud computing

Discuss emergent trends in the industry and take a look into the "future in the sky"

Discover and evaluate products and services

Get the scoop on the latest products, meet with clients and drum up new business with valuable leads

Meet some of the best known cloud computing professionals in person and exchange your experiences

What is Cloud Computing Cloud computing is the provision of dynamically scalable and often virtualised resources as a service over the Internet on a utility basis.

Cloud Computing stack Amazon EC2 + S3, SunGard IaaS Force.com PaaS salesforce.com, Huddle, Mimecast SaaS

NY Times use of EC2 and S3 11 million articles from 1851-1922 4TB of scanned image data Converted to PDFs in 24 hours using a supercomputer Served to the public from Amazon S3 All provisioned instantly with a credit card “ I then began some rough calculations and determined that if I used only four machines, it could take some time to generate all 11 million article PDFs. But thanks to the swell people at Amazon, I got access to a few more machines and churned through all 11 million articles in just under 24 hours using 100 EC2 instances, and generated another 1.5TB of data to store in S3. (In fact, it work so well that we ran it twice, since after we were done we noticed an error in the PDFs.)” http://open.blogs.nytimes.com/2007/11/01/self-service-prorated-super-computing-fun/

11 million articles from 1851-1922

4TB of scanned image data

Converted to PDFs in 24 hours using a supercomputer

Served to the public from Amazon S3

All provisioned instantly with a credit card

Cloud services versus Business priorities IaaS PaaS SaaS

Industry groups Intellect SaaS Group Cloud SIG European SaaS and cloud services community http://www.eurocloud.org

“ I believe, over time, more and more software will be delivered as a service. I totally believe that... We have to be good at this, or we have a problem” - Larry Ellison CEO Oracle

Contact details David Terrar CEO – D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 866309 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com